This Project Work looks into the communicational dimension of onedevelopment strategy for rural development through tourism in rural areas ofwestern Serbia. In 2011 the regional Development agency of Uzice -‘Zlatibor’, together with the Camping Association of Serbia started a projectof mini camping sites in the rural areas of western Serbia. The aim was tomeet an unemployment issue by capacitating and empowering locals to takean active part in rural camping tourism. The purpose of this study is todetermine both strengths and weaknesses in the development project from acommunicational point of view. The methods used to gather data in thisresearch are qualitative semi structured interviews and participantobservation. The study examines the presence and/or absence of C4D in thestrategy’s planning and implementation, and considers ways in which astronger and clearer focus on C4D could lead to enhancement of the processof community-based development in the rural area and building of touristcapacities within the local community. The findings of the study indicate thatan unclear responsibility sharing between stakeholders and neglecting of thecommunicational aspect in the planning and implementation of the projectcould lead to an insufficient communication among participants. This lackingcommunication has shown to suppress the full potential of the developmentproject.

<p>Главну&nbsp; тему&nbsp; рада представља анализа биоклиматских фактора на локалитетима<br />Златибора и Бање Ковиљаче уз помоћ два биоклиматска топлотна индекса PET&nbsp; -Физиолошки еквивалентне температуре и Универзалног топлотног климатског<br />индекса&nbsp; -UTCI. Анализирани су биоклиматски услови Златибора и Бање Ковиљаче<br />и приказани су коришћењем вредности на бази&nbsp; PET&nbsp; и UTCI, у десетодневним<br />интервалима током године. Осим Златибора и Бање Ковиљаче прикупљани су<br />подаци на још 47 тачака у Западној Србији.&nbsp; Прикупљени су сви неопходни<br />климатски подаци за израчунавање&nbsp; UTCI-a&nbsp; и&nbsp; PET-a. Добијени резултати су<br />упоређени са сличним истраживањима која су рађена у свету. Резултати мерења<br />UTCI&nbsp; и&nbsp; PET&nbsp; треба да имају већи значај у развоју туризма&nbsp; на Златибору и у Бањи<br />Ковиљачи односно генерално у Србији,&nbsp; као информација за туристе, али и за<br />туристичке раднике као показатељ у ком правцу треба развијати туристичке<br />дестинације и туристичку приведу.</p> / <p>Glavnu&nbsp; temu&nbsp; rada predstavlja analiza bioklimatskih faktora na lokalitetima<br />Zlatibora i Banje Koviljače uz pomoć dva bioklimatska toplotna indeksa PET&nbsp; -Fiziološki ekvivalentne temperature i Univerzalnog toplotnog klimatskog<br />indeksa&nbsp; -UTCI. Analizirani su bioklimatski uslovi Zlatibora i Banje Koviljače<br />i prikazani su korišćenjem vrednosti na bazi&nbsp; PET&nbsp; i UTCI, u desetodnevnim<br />intervalima tokom godine. Osim Zlatibora i Banje Koviljače prikupljani su<br />podaci na još 47 tačaka u Zapadnoj Srbiji.&nbsp; Prikupljeni su svi neophodni<br />klimatski podaci za izračunavanje&nbsp; UTCI-a&nbsp; i&nbsp; PET-a. Dobijeni rezultati su<br />upoređeni sa sličnim istraživanjima koja su rađena u svetu. Rezultati merenja<br />UTCI&nbsp; i&nbsp; PET&nbsp; treba da imaju veći značaj u razvoju turizma&nbsp; na Zlatiboru i u Banji<br />Koviljači odnosno generalno u Srbiji,&nbsp; kao informacija za turiste, ali i za<br />turističke radnike kao pokazatelj u kom pravcu treba razvijati turističke<br />destinacije i turističku privedu.</p> / <p>he&nbsp; main topic&nbsp; of the paper is the analysis of&nbsp; bioclimatological conditions&nbsp; on&nbsp; Zlatibor Mountain and in Banja Koviljaca with the help of two&nbsp; bioclimatological&nbsp; thermal indexes&nbsp; PET&nbsp; -Physiologically&nbsp; Equivalent&nbsp; Temperature&nbsp; and&nbsp; UTCI&nbsp; -&nbsp;&nbsp; Universal&nbsp; Thermal&nbsp; Climate Index. Bioclimatological conditions of&nbsp; Zlatibor and Banja Koviljaca&nbsp; were analyzed and they were presented by means of values based on PET and UTCI, in ten-day periods during the year. Apart from Zlatibor and Banja Koviljaca, the data were gathered on 47 points in West Serbia. All the climatological data&nbsp; necessary&nbsp; to calculate UTCI and PET were obtained. The results were compared with the similar research conducted around the world. The results of measuring UTCI and PET should have greater significance for the development of tourism on Zlatibor and in Banja Koviljaca, that is to say in Serbia in general, as information for tourists, but also for tourist workers as an indicator of the direction in which tourist destinations and tourist industry should develop.</p>