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1	Women's Professional Sports: A Case Study on Practices that Could Increase Their Profitability McArdle, Danielle H 01 January 2016 (has links) Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable endeavor. Women's Professional Sports Sports Business Profitability female women Advertising and Promotion Management Broadcast and Video Studies Communication Technology and New Media Feminist, Gender, and Sexuality Studies Inequality and Stratification Marketing Other Business Recreation Business Sales and Merchandising Social Media Sociology of Culture Sports Management Sports Studies Strategic Management Policy Technology and Innovation Women's Studies