Diploma thesis deals with consumer behaviour of young people concretely graduates of tertiary education on the labour market. It focuses on identifying the factors that influence graduates during their studies and describes their decision making process. In order to determine consumer behaviour quantitative and qualitative methods were used. Electronic questionnaire survey as quantitative method was held since November 2013 until March 2014 and in total 651 respondents participated. Interviews as qualitative method were carried out with 30 respondents. All the results were used for the compilation of the model of consumer behaviour and for giving recommendations for subjects who are involved in this issue.

This master thesis describes the graduate programmes offered by the company Tesco Stores ČR a.s. In this thesis, I have at first focused on the theoretical knowledge in area of human resources. Following that, I have characterized the company Tesco Stores ČR a.s. and its Tesco Graduate Programmes. According to their focus, these programmes are divided into three main categories: retail, distribution and central office departments. In the thesis, I have described these graduate programmes, considered their procedure, development and cooperation of the company with universities. The thesis also includes a questionnaire survey. This way, I have researched the factors based on which students of the second year of master studies at the Faculty of Management, University of Economics in Prague decide about their permanent professional position. According to ascertained facts, recommendations were formulated.

Universiẗat, Diss., 2003--Kiel.

HANÁKOVÁ, E. Application and rate of unemployment of graduates of secondary schools and universities from the perspective of graduates and employers. Diploma thesis. Brno: Mendel University in Brno, 2014 Diploma thesis deals with the application and unemployment rate of graduates. The current situation of application of graduates on the labour market in district Přerov is analyzed on the basis of a primary survey. The analysis is based on a comparison of the attitudes, opinions and experiences of secondary schools and universities graduates and employers on the labor market in Přerov. The conclusion includes suggestions of possible changes in the activities and practices of the educational system of the Czech Republic as well as possible changes to the tax system and information system on the labor market which shoud lead to better application of graduates on the labor market.

The aim of the thesis, which focuses on aspects affecting unemployment and finding employment of university graduates in the Zlín Region, is to assess the ability of university graduates to succeed in the labour market. The data analysis, based on responses of randomly selected university graduates working or seeking employment in the Zlin Region, has become an important point in order to accomplish the objective. The diploma thesis consists of two parts. The first part is theoretical, dealing with the problems of the labour market and unemployment, while the second part is practical. The practical part is based on the analysis of the survey results, afterwards recommendations for students / graduates and universities were implemented.

Master thesis is focused on identifying factors that influence employers in the selection of a suitable candidate for the word position, and the factors that influence students as jobseekers. It is divided into literary review and results. The literary review deals with the position of university graduates, labor market and human resource management. A partial aim is to identify differences in the factors that influence students in the bachelor and master´s degree as jobseekers. The second partial aim is to compare the factors, that are important for student with factors, that are in the selection of a suitable candidate for work position important for empoyers. In the results part there are evaluated the questionnaires, which were completed by 301 students of final semesters Faculty of Business and Economics, Mendel University in Brno and 354 employers registered in the Portal of Practical Training Faculty of Business and Economics, Mendel University. The questionnaire research was conducted in the period June to September 2016.

Diplomová práce se soustřeďuje na problematiku absolventů škol. Vzhledem k rizikovosti této skupiny je zde probírána jejich uplatnitelnost na trhu práce, a to z hlediska stupně vystudované školy - na celorepublikové i krajské úrovni. Pozornost je věnována také tomu, jaké mají absolventi šance uplatnění na pracovním trhu na základě oborové klasifikace. V dalších částech jsou popsány programy aktivní politiky zaměstnanosti, které slouţí k eliminaci nezaměstnanosti absolventů. Závěrečná část řeší předchozí otázky na okresní úrovni - na příkladu okresu Strakonice.

My thesis's aim was to describe start up and career development of graduates with so-called career maps, the most frequent work positions, rate of managerial posts, comparison in age and gender in various relations, the most frequent fields of companies, in which graduates work, frequency of different kinds of companies or ways of finding a first job. I was striving to introduce and analyse all of this in a global concept for the whole school and I was not comparing those aspect within school faculties. In the conclusion I added short analysis of gradues of minor specialization Managerial Psychology and Sociology.

This diploma thesis deals with communication strategies of four transnacional companies, L'Oréal, Henkel, Unilever and Procter&Gamble, which target students. The thesis compares particular communication channels, tactics and strategies that the companies use to attract the most talented candidades and to be able to gain employees with highest potencial. The objective of the thesis is to find out if the companies can identify the right target group, approach it through appropriate channels and communication content and hand over an image of the firm as an ideal employer.

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