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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Návrh mezinárodní marketingové strategie společnosti Akordeon Servis na vybraných zahraničních trzích / The proposal for an international marketing strategy of the company Akordeon Servis in the selected foreign markets

Koutná, Stanislava January 2009 (has links)
Work deals with the current theme of the Middle and Small Companies in the Czech economy and problems in setting up marketing strategies.The teoretical part is applied to small family company AKORDEN SERVICE DELICIA producing accordions. After a detailed situational analysis of the company follow the recommended strategies for maintaining competitiveness and to enter new markets.

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