No description available.

Introduction: Enterprise recourse planning (ERP) is a system that combines software, hardwareand people to manage information The aim of this study is to investigate ERP systems effect onbusiness performance (advertised vs. realized benefits) and user’s complaints. It also aims toidentify the most important issue a company faces after implementing an ERP system and if thisstops potential benefits from happening. This will be viewed from a user’s perspective. Approach/Methodology: This research includes qualitative and quantitative primary data withsecondary data to answer the research questions posed. It is based on a number of semistructuredinterviews of people well versed in ERP systems presented in case study form.Alongside, it also utilizes a series of questionnaires presented in tabular form. The data wasanalyzed and linked with theory to provide answers and test assumptions. Findings: ERP systems provide their advertised benefits to a large extent. The most importantorganizational issue after implementing an ERP system is resistance to change and this issueaffects the benefits realization of the system. Finally, user’s complaints about ERP systems arevaried and include the speed of the system, support in error situations and general complexity. Conclusions: Even though it provides many benefits in business performance, an ERP system,selection and implementation in a company is a critical step. The whole process is complicated,resource consuming, takes a long time and can encounter problems. Mistakes in theimplementation cost a company more resources to fix after they happen. In this case preventionis better than cure and the best medicine.Implications and Value of research: ERP system implementation and use should bemethodically planned from the beginning to get maximum benefits realization. This is especiallyimportant in effectively managing change in an organization. In this issue, top level managersshould be aware and committed to. Suggestion for future studies: A possible research that could correlate user complaintcategories already established with age group of respondents under a global perspective.

The thesis is devoted to finding the percentage relationship between the advertised rent and the advertised price of commercial land in selected cities. Furthermore, determining the percentage relationship between the advertised rents and the price of commercial land price map.

Autoriai skirtingai analizuoja individo nuotaikos ir reklamos ryšį, sunku lyginti tyrimų rezultatus. Rezultatai prieštarauja vieni kitiems, pastebimi netikslumai, apibrėžiant nuotaikos sąvoką. Ankstyvesniuose tyrimuose yra nagrinėjama, kaip nuotaikos pobūdis (teigiama, neigiama nuotaika) yra susijęs su įsitraukimu į reklamas. Keletas kitų tyrimų analizuoja šį ryšį išsamiau, apžvelgdami individų nuotaikos įsisąmoninimo lygio ryšį su reklama bei kokią įtaką šiam ryšiui turi tiriamųjų lytis. Tai naujas ir mažai tyrinėtas aspektas. Šio tyrimo tikslas – nustatyti sąsajas tarp individo nuotaikos ir įsitraukimo į televizinę reklamą. Buvo bandoma nustatyti tiriamųjų lyties, nuotaikos pobūdžio, nuotaikos įsąmoninimo lygio, įsitraukimo į televizinę reklamą ir noro pirkti reklamuojamą produktą ryšius. Tyrimas atliktas anketinės apklausos būdu, taikant Denollet (1993) „Bendros nuotaikos skalę“, Swinkels, Giuliano (1995) „Nuotaikos įsisąmoninimo skalę“, Zaichkowsky (1985) „Asmeninio įsitraukimo klausimyną“ bei papildomus klausimus. Tyrime dalyvavo 171 jaunuolis, turintys 18 – 25 metų. Gauti tyrimo rezultatai patvirtino keltas hipotezes. Nustatyta, kad individų teigiama nuotaika yra susijusi su įsitraukimu į televizines reklamas; individų noras pirkti reklamuojamą produktą yra susijęs su jų teigiama nuotaika. Be to individų patiriama nuotaika ir įsitraukimas į televizines reklamas skiriasi vyrų ir moterų grupėse; individų įsitraukimas į televizines reklamas yra susijęs su noru... [toliau žr. visą tekstą] / In prior studies, consumer researchers have treated concept of mood vaguely and arbitrarily. This has resulted in confusion regarding the substance of mood. Also prior studies advertising-related mood research has addressed relation between mood types (positive, negative mood) and involvement in advertisement. And only few authors addressed the dimensions of mood awareness or individual’s gender. This is a new and slightly researched aspect. The main objective of this study was to find links between individual‘s mood and involvement in TV commercial. Specifically mood type, two dimensions off moods awareness, involvement in TV commercial, gender and willing to buy are posited to interact. It was used The Global Mood Scale (GMS) by Denollet (1993), Mood Awareness Scale (MAS) by Swinkels, Giuliano (1995), Personal Involvement Inventory (PII) by Zaichkowsky (1985) and additional questions. In this study participated 171 individuals who were 18 – 25 years old. Data support both hypotheses. There are links between individual’s positive mood and involvement in TV commercial; also there are links between individual’s positive mood and willing to buy advertised product. Also results showed that mood differs by individual’s gender and there are links between involvement in TV commercial and willing to buy advertised product.

The objective of this work, price sources for the comparative valuation method for houses in the northern part of Brno-venkov district, is to create eight databases of houses based on advertised and carried prices. Using the input database the another database for pricing is created, then databases with advertised and carried prices are compared and to obtain results. The valuation of houses is done using sales comparison approach. Based on the results, we can conclude that price is not the only information that may affect the valuation, by mainly the lack of information about specific real estate might affect the results. We propose recommendations for valuation and verification of the information about compared and valuated real estates.

本研究旨在探討價格促銷型式，廣告參考價格與原產國對 消費者的品質 評價與購買意願之影響。本研究以政大商學院 一、大二１７６位學生為 對象，而以成衣為作為研究產品，簽罌情砭情砭惘]子實驗設計進行研究 。主要的統計分析方法隻h變量多異數分析，且以ＳＡＳ作為本研究之分 析工具。主n研究結果如下：? 不同的價格促銷型式對消費者的品質評價 無顯著的影響效 果，但平均而言，消費者在品質認知上，對以打折方式 促 銷的成衣仍高於以特價方式促銷的成衣。? 不同高低水準的廣告參 考價格，對消費者的品質認知有顯 著的影響效果，亦即較高的廣告參考 價格使消費者產生較 高的品質認知。? 受試者對美製成衣的品質認知 高於台製成衣。

本研究旨在探討台灣電視產業中，商品為何、商品的特性、商品的生產過程，以及與生產結構間的對應關係。本研究採行批判的傳播政治經濟學視野，對台灣四十餘年來的電視事業進行考察。研究結果指出，電視事業中的商品，首要應為節目本身，而台灣的電視節目的首要消費者，是廣告業主而不是觀眾。同時因為國民黨時期無線三台特殊的經營體制，形塑本地節目製作業的特性：規模小、業務人員為公司主要人力。導致台灣節目的廉價化與廣告化，不論在三台寡占市場時期，或衛星電視頻道百家爭鳴時期，皆是如此。 / My objective is to find out the commodity in TV industry in Taiwan, and figure out the characteristics of the commodity, the production process, and the relationship between the commodity and the production structure. Therefore, I studied the TV production process in Taiwan for 40 years from an critical political-economy perspective. At the end, I figure out that the commodity in TV industry is programmers, and the very first consumer of this commodity is advertisers rather than audiences. Because of the special operate model of three main TV broadcasters protected by KMT, TV program producers are small and poor, and they spend too much time in maintain the relationship with advertisers and TV managers. After all, TV program in Taiwan looks like advertisement and the quality of it is low end. No matter the market is monopolized by the three main broadcasters, or opened for hundred of satellite channels, the circumstance are all the same.