A common goal of the home manager is to provide nourishing, pleasing food for the family which complies with the budget, time, energy, and knowledge constraints of the home manager. Since values govern behavior, the study of them is necessary for understanding the motivations behind food choices. The purpose of this study was to determine trends and the changes in the hierarchical ranking of selected food-related values as reflected in magazine food advertisements from 1933 through 1983. The four selected values: convenience, health, economy, and pleasure were derived from the four major meal management goals. Using the method of content analysis, food advertisements in the magazine <u>Good Housekeeping</u> were analyzed. The sample was delimited to the full and half page food advertisements contained in a random selection of 2 issues from each odd year for a total sample size of 52 issues. In terms of frequency, the verbal themes of the advertisements were analyzed for the expression of the four selected values toward food as either primary or secondary messages. On the basis of this study, content analysis of magazine food advertisements to determine trends in societal values toward food seemed valid. The results supported the hypothesis that the hierarchy of values changes over time. However, the value of pleasure consistently ranked the highest as the other values changed in the hierarchy. Many of the trends in the values hierarchy seemed to correspond with societal trends during the selected time period. / Master of Science

Thesis (Ph. D.)--UCLA, 2008. / Vita. Title on DVD: Feminine beauty aesthetics: media representatives. Includes bibliographical references (p. 293-306).

Mit dem Beitrag von Edith Schriefl, „Zur Konstruktion von hegemonialen Männlichkeitsbildern in Zeiten der ʻKrise’. Männlichkeitsbilder in der Anzeigenwerbung der Zeitschrift Auto, Motor, Sport 1965 und 1980“, befindet sich der zeitliche Fokus im zweiten, von sexueller Revolution und feministischer Zweiter Frauenbewegung geprägte Drittel des 20. Jahrhunderts. Die Untersuchungsperspektive ist hier männerzentriert, relationiert dabei aber stets die innovativen zeitgenössischen Entwürfe von Geschlechterbeziehung und Weiblichkeit mit den in die Krise geratenden traditionellen Männlichkeitskonstruktionen andererseits. Mit Connells soziologischer Theorie ʻhegemonialer Männlichkeit‘ und im Verständnis von Anzeigenwerbung als symbolischer Repräsentantin zielgruppenspezifischer Mentalitäten und aussagekräftiger Seismographin für kulturelle Transformationsprozesse, beobachtet diese empirische Studie die visuellen und narrativen Strategien, mit denen die Bildinszenierungen des gewählten seriellen Printmediums prekär gewordene idealtypische und stereotype Männlichkeit(en) bewahren, modifizieren oder ersetzen, um so den kriselnden männlichen Hegemonieanspruch zu restabilisieren.

Indiana University-Purdue University Indianapolis (IUPUI) / This study uses a rhetorical visual analysis to investigate supplement advertisements within the top three fitness magazines, according to circulation, to provide a richer understanding of the message construction within the visual images the advertisements contain. The advertisements were selected at random over a time span of a year and a half within each of the magazines, totaling nine separate advertisements for analysis. The purpose of this study is to determine to what extent, if any, the construction of advertisements in men's fitness magazines operates as ideographic images establishing legitimacy as determined through application of Sonja Foss' rhetorical visual analysis methodology. Previous research has identified various analyses of visual images within the fitness culture, however, rhetorical visual analysis of supplement advertisement does not appear to have been investigated prior to this project which is the primary concern for the initiation of the current research. Employing rhetorical analysis in order to understand visual images provides a perspective that is imperative to identification of elements and functions of visual images. The current findings indicate that images in advertisements in men's fitness magazines do not establish rhetorical legitimacy, as understood from a rhetorical perspective. However, when examined through a traditional aesthetic intentionalist perspective, the construction of the advertisements operates as ideographic images, establishing legitimacy through the image. This information provides us with the understanding that advertisements within current muscle magazines are operating under a traditional viewpoint, and as such, produce traditional perspectives. The advertisement industry within this genre is reliant upon the consumer first knowing what the product is and then realizing how the image fits into that function. The limitation within this perspective of the advertisement industry is the consumer's knowledge base concerning the product, the product being explained through text and the time the consumer is willing to spend on correlating the intent or function with the images presented.