Portfolio includes: Research paper 1. Generic business strategy taxonomy - an evolutionary perspective from conventionalism to pragmatism -- Research paper 2. Incorporating environmental dynamics into business strategy taxonomy: an empirical investigation of the global commercial aviation industry from 2000 to 2002 -- Research paper 3. Financial performance implications of multi-dimensional business strategy taxonomy: an empirical investigation of the global commercial aviation industry from 2000 to 2002.

MBA professional report (Master of Business Administration)--Naval Postgraduate School, December 2007. / "December 2007." Advisor(s): Brook, Douglas A. ; Hensel, Nayantara D. Performed by Naval Postgraduate School, Monterey, CA. "Submitted in partial fulfillment of the requirements for the degree of Master of Business Administration from the Naval Postgraduate School, December 2007."--P. iii. Includes bibliographical references (p. 47-49). Also available online from the Naval Postgraduate School (NPS), Dudley Knox Library site and the DTIC Online site.

Thesis (LL.M.). / Written for the Institute of Air and Space Law. Title from title page of PDF (viewed 2009/06/17). Includes bibliographical references.

Thesis (M.B.A.)--University of Hong Kong, 1996. / Includes bibliographical references (leaf 93-95).

Thesis (Ph.D)--Civil and Environmental Engineering, Georgia Institute of Technology, 2009. / Committee Chair: Dr. Laurie A. Garrow; Committee Member: Dr. John D. Leonard; Committee Member: Dr. Mark Ferguson; Committee Member: Dr. Michael D. Meyer; Committee Member: Dr. Patrick S. McCarthy. Part of the SMARTech Electronic Thesis and Dissertation Collection.

Thesis (Ph. D.)--Ohio State University, 2007. / Title from first page of PDF file. Includes bibliographical references (p. 147-148).

Thesis (Ph. D.)--Oregon State University, 2008. / Printout. Includes bibliographical references. Also available on the World Wide Web.

Service failure within the airline industry has been a prominent topic within the media. Each story of a failure features a disgruntled passenger. Emotions are already high during the consumption of any airline service, and a service failure will bring on а slew of unwanted emotions. The purpose of this paper is then to understand what type of relationship do these negative emotions and feelings of lack of control have after a service failure, and do any of those given emotions lead to negative word-of-mouth (NWOM). The method used to accomplish this is correlation hypothesis testing of survey results in relation to the specified negative emotions and the causal attribution theory of control, as well as analysis between the same emotions and NWOM, again using correlation tests. This aim will be achieved by breaking service failure down into five negative incidents that are referred to as service failure scenarios, namely: luggage handling, delayed/cancelled flight, missed flight due to factors beyond customers’ control, negative customer service at the airport, and negative service experience during the flight. The five scenarios are studied against six specified emotions which are anger, frustration, helplessness, nervousness, worry, and panic. The relationship between these emotions and lack of control is tested, then these same emotions are tested in regards to NWOM. The findings express a weak to moderate positive relationship between at least one of the emotions and lack of control in three of the scenarios, leading to the conclusion that customers’ lack of control over the situation increases the intensity of the emotions. In the findings for emotions and NWOM, four out of the six tested negative emotions lead to NWOM, which are anger, frustration, helplessness, and worry. This discovery proves that different emotions in different scenarios make people react in a different manner, and this leads to the conclusion that emotions should be tested separately and scenarios should be created to research the real intensity of the emotions in different situations, without grouping them into one.

The purpose of this study was to determine if the business traveler's behavior is influenced by brand loyalty. This brand loyalty, which became evident through the use of a survey, was then to be thoroughly evaluated. In order for this information to be best understood and utilized as the basis of future marketing strategies, much research was undertaken and its significance explained in relation to the airline industry as it exists at present. The results and conclusions of this study indicate that the airline industry is, for the most part, taking a successful approach in attracting business travelers. These travelers' business is highly valued due to the frequency with which they pay full-fare rates. The airlines view business travelers as a potential for great profit and their actions are in line with these philosophies.

Aujourd'hui, les entreprises font face à des changements plus, les incertitudes, mais les compagnies aériennes font face aux plus grands défis. Il n'y a pas de recherches systématiques et complètes sur le risque de stratégie dans l'industrie aérienne. Ainsi cet article étudie principalement la stratégie de gestion des risques du point de vue Il y a trois parties principales. Tout d'abord, cet article a proposé une stratégie d'identification des risques facteurs système pour les compagnies aériennes chinoises à partir de la position de la stratégie, choix de la stratégie et de la mise en oeuvre de stratégie. Travail d'analyse des risques et interview ont été utilisés pour extraire 16 Risques de stratégie, puis les conditions de transformation des facteurs de risque de la stratégie à risques stratégiques ont été analysés. Dans la deuxième partie, l'ANP a été utilisée pour obtenir les poids pour 16 risques stratégiques, puis les niveaux de risque de l'industrie des compagnies aériennes stratégiques ont été évaluées dans trois couches, une couche, couche contrôle strict contrôle et la couche de regarder. Combiné avec la méthode d'évaluation floue, cet article évalué les risques de la stratégie de 12 compagnies aériennes chinoises et ont analysé leurs différences. Basé sur l'identification et l'évaluation, un modèle décisionnel a été proposé. Dans la troisième partie, l'étude de mise en oeuvre de la recherche empirique dans l'étude de cas, c'est-à Eastern Airline chinois Le niveau de risque évalué la stratégie et les risques stratégiques ont été analysés. Cet article a innové dans les domaines suivants. Cette recherche a appliqué la théorie du risque dans la stratégie de transport aérien et de l'étude de cas. Deuxièmement, il combine la méthode qualitative avec la méthode quantitative, en utilisant des méthodes d'évaluation ANP et floue. Troisièmement, les deux dimensions fondamentales d'identification des facteurs de risque (stratégie identification et analyse de l'état de transformation) ont été proposées. d'après les résultats de l'évaluation, les risques de la stratégie des compagnies aériennes chinoises ont été classés en trois couches, et les risques de la stratégie des différentes compagnies aériennes analysées. / Nowadays, enterprises are facing more changes，uncertainties but airlines companies are facing the greatest challenges. There is no systemic and comprehensive researches on the strategy risk in airline industry. Thus this article mainly studies strategy management from the risk perspective There are three main parts. Firstly, this article proposed one strategy risk factors identification system for Chinese airlines companies based on the strategy position, strategy choice and strategy implementation. Workrisk analysis and expert interview were used to extract 16 strategy risks, and then the transformation conditions from strategy risk factors to strategy risks were analyzed. In the second part, ANP was used to get the weights for 16 strategy risks, and then the airline industry strategy risk levels were evaluated in three layers, strict control layer, control layer and watching layer. Combined with fuzzy evaluation method, this article evaluated the strategy risks of 12 Chinese airlines companies and analyzed their differences. Based on the identification and evaluation, one decision model was proposed. In the third part, the study implemented the empirical research in the case study; i.e. on Chinese Eastern Airline. The strategy risk level evaluated and the strategy risks were analyzed. This article innovated in the following aspects. This research applied the strategy risk theory into airline industry and the case study. Secondly it combined the qualitative method with quantitative method, using ANP and fuzzy evaluation methods. Thirdly, two core identification dimensions (strategy risk factors identification and transformation condition analysis) were proposed. According to the evaluation results, the Chinese airline strategy risks were categorized into three layers, and strategy risks of different airlines analyzed.