Master of Science / Department of Journalism and Mass Communications / Robert C. Pearce / The K-State Alumni Association has the highest percentage of graduates in the Big 12 who are members of the association. As a result, there is a strong network of alumni spanning more than 150,000 living alumni internationally and throughout the United States. This project seeks to utilize the relationship management theory to review current marketing strategies and develop new strategies to increase retention rates of alumni to the association after their one free year of membership, a gift provided to undergraduate students by their perspective college. The focus of the relationship management theory is about building personal relationships, which is in line with the K-State Alumni Association’s mission statement, “Enhancing our Kansas State University family through lifelong involvement.” The recommendations were created to assist the efforts of the Alumni Association to continue to reach out to alumni to meet them where they are at by utilizing media and new programs.

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Master of Science / Department of Journalism and Mass Communications / Joye C. Gordon / The goal of this graduate-level report is to establish a research-based communications plan for the Centralia High School Alumni Association (CHSAA) in order to build permanence in relationships between alumni members and the school, as well as, to secure the financial future of the organization. The project will follow a standard public relations RACE (research, action, communication, and evaluation) model. Background research summarizing current trends in the economy, fundraising, donor motivations and solicitation tactics; CHSAA and the environment that surrounds the organization, the school, and businesses in the communities; intervening publics and primary research is analyzed. As a result of the background analysis, four key publics and corresponding strategies and tactics to reach those publics are identified. A campaign budget is proposed; a two-year time period is shown for implementation of created tactics; and finally, evaluation criteria are listed to provide CHSAA with mechanisms for measuring progress toward the end goal of CHSAA being a permanent fixture for Centralia Schools, its alumni members and surrounding communities.

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This item contains the agenda, minutes, and attachments for the Faculty Senate meeting on this date. There may be additional materials from the meeting available at the Faculty Center.

Предметом диссертации является частно-государственное партнерство в сфере высшего образования как специфическая GR -технология. Особое внимание автор уделяет изучению коммуникативных механизмов, обеспечивающих эффективное взаимодействие между бизнес-структурами и органами власти. Диссертант подробно рассматривает новые коммуникативные механизмы данной технологии, особенности их применения в системе российского и зарубежного высшего образования. Анализ предмета статьи доказывает, что частно-государственные проекты являются самыми эффективными площадками открытого диалога бизнеса и власти для решения проблем высшего образования РФ. Для характеристики функционирования субъектов и коммуникативных механизмов GR-технологий используются структурно-функциональный и сравнительный метод. Для получения доказательной базы применен метод case-study. Основные результаты: 1.Частно-государственное партнерство является GR-технологией, выражающейся в применении специфических методов взаимодействия бизнеса и власти с целью решения социальных проблем.2.Изучение коммуникативных механизмов ЧГП как GR-технологии определило ее эффективные формы: ассоциации выпускников, эндаумент-фонды, академический фандрайзинг, частно-государственные проекты. 3.Метод Сase-study позволил определить частно-государственные проекты в системе высшего образования, как самый эффективный механизм GR-деятельности в РФ. / The subject of this research is the public-private partnership in the sphere of higher education as a specific GR-technology. The author pay particular attention to the study of communication mechanisms that ensure the productive interaction between businesses and government authorities. The work carefully examines the new communication mechanisms of such technology, as well as specificities of its application in the system of the Russian and foreign higher education. Analysis of the subject of research confirms that the public-private projects manifest as the most efficient platforms for the open dialogue between business and government for resolution of the issues of higher education in the Russian Federation. The author made the following conclusions: 1) public-private partnership is the GR-technology, which manifests in application of specific methods of interaction between business and government to address the social issues; 2) examination of the communication mechanisms of public-private partnership as a GR-technology defined its efficient forms: alumni association ,endowment funds, fundraising, and public-private projects; 3) the case-study method allowed identifying the public-private projects within the system of higher education as the most effective mechanism for GR-activity in the Russian Federation.