Current marketing research suggests that two separate cognitive functions, rational "brand trust" and emotional "brand affect", work independently to influence brand loyalty and in turn, consumer purchasing. Yet, this idea is at off with a growing body of neuroeconomic research, which demonstrates the role of emotion in seemingly rational decisions.Here, we examine psychological, economic, and neuroscientrific research on how, along with the stand-alone effects of brand affect, emotion may influence brand trust, illustrating how these two seemingly separate functions may work in conjunction. First, we use psychological and economic theories such as the Somatic Marker Hypothesis, Affect-as-Information Theory, and Appraisal Tendency Theory to demonstrate that emotions have a large role in decision-making. Next we describe views from behavioral economics on how human decision-makers respond to uncertainty, drawing on frameworks, such as Prospect Theory and experimental findings like the Ellsberg paradox. Experimental findings suggest that people find the unknown emotionally aversive, both for uncertainty in outcomes (risk) and the range of possible outcomes (ambiguity). Risk- and ambiguity-aversion appear to arise from separate neural systems, suggesting that brand trust can increase affect by decreasing both perceived ambiguity and risk. Finally, we examine the marketing implications of the conclusion that affect and trust are interconnected. With the new perspective gained, marketers can better understand the mutually dependent relationship of brand affect and brand trust and begin to examine ways to capitalize on the clarification.

This thesis tests the early incorporation of prosodic information during on-line processing of ambiguous word pairs such as Packing cases. The word pair is syntactically ambiguous between a noun or verb phrase interpretation. However, the two interpretations are prosodically distinct. An on-line, cross-modal, response-time task found that subjects disambiguated the word pairs using prosodic information. Experiment 2 swapped the timing,f_o and amplitude of the noun phrase versions with the verb phrase versions. If prosodic information were guiding parsing, swapping the prosody of the alternatives should change subjects' parses of the word-pairs. Subjects interpreted the cross-synthesised noun phrases as verb phrases and the crosssynthesised verb phrases as noun phrases. This provides additional evidence in favour of early prosodic processing. Experiment 3 tested whether subjects' ability to differentiate the two forms would be affected by flattening the f_o of the word pairs. Subjects' ability to disambiguate the word pairs was reduced by flattening the f_o of the stimuli. Again, this provides evidence in favour of f_o guiding parsing. Experiment 4 investigated the perceptual salience of prosodic information in the absence of lexical information, by testing parsing of delexicalised versions of the same wordpairs. Subjects continued to disambiguate the stimuli. This indicates that prosody can guide parsing even without lexical information. The results of the four experiments provide strong evidence in favour of the early incorporation of prosodic information in parsing: prosodic information can influence on-line parsing even in the presence of contradictory syntactic and spectral preferences; and in the absence of lexical information. This thesis concludes that the results of the experiments support strong interaction models of processing.

In this thesis we shall investigate the kinds of information which the Human Sentence Processing Mechanism employs during the resolution of local syntactic ambiguity in written texts. The thesis is in three parts. In Part I we consider some current models of syntactic ambiguity resolution. On the one hand, we consider the structural approaches, in which the processor considers only syntactic information when choosing between alternatives. On the other, we consider the interactive approaches, in which different kinds of information are brought to bear during the resolution process. In Part II, we describe a number of experiments which contrast the predictions of these two approaches. In particular, we investigate the processing of sentences which are locally ambiguous between a simple noun phrase analysis and a complex noun phrase analysis. Frazier (1979) predicts that the simple noun phrase analysis is chosen because it utilizes fewest phrasal nodes in its associated phrase marker. Crain and Steedman (1985), however, predict that the interpretation of the noun phrase is determined by referential factors, such as whether or not a unique referent can be identified for the noun phrase. The results support Crain and Steedman's interactive hypothesis. In Part III, we consider some theoretical issues concerning the timing of the processor's decisions. Crain and Steedman's original model is modified in the light of such considerations. We explore the implications of the modification for the status of syntax and semantics within our model of sentence comprehension. In the final chapter, we attempt to explain the existence of parsing preferences in sentences which are presented in isolation, and for which no explicit contextual information has been provided. We conclude that contextual considerations, such as the distinction between what is and what is not already known to the hearer, are of fundamental importance during the resolution of local syntactic ambiguity by the Human Sentence Processing Mechanism.

We often think of stigmatized individuals as encountering only one stereotype set at a time. Yet, many individuals belong to multiple stigmatized groups, and stereotypes associated with these groups jointly influence how perceivers evaluate targets. Research suggests that perceivers integrate stereotypes about targets’ obvious identities during impression formation; however, no work has examined whether targets’ obvious (e.g., race) and ambiguous (e.g., sexual orientation) identities jointly influence impressions. Given that gay stereotypes are activated automatically, I expected the co-activation of contradictory Black (e.g., aggressive) and gay (e.g., warm) stereotypes to arouse conflict, weakening activation of negative stereotypes and improving evaluations of Black gay targets compared with Black straight targets. Participants in Study 1 rated faces of White straight men as more likable than White gay men, but rated Black gay men as more likable than Black straight men. Participants in Study 2 performed a race-categorization task designed to make race salient; nevertheless, sexual orientation still influenced impressions, producing a pattern similar to Study 1. Participants in Studies 3A (approach-avoidance task) and 3B (evaluative priming task) formed implicit impressions that converged with the explicit evaluations in Studies 1 and 2. In 3A, participants approaching Whites responded faster to straights than gays, whereas participants approaching Blacks responded faster to gays than straights. In 3B, participants recognized positive words somewhat (but not significantly) faster when primed with White straight (versus White gay) and Black gay (versus Black straight) faces. Studies 4A – C suggest that ambiguous categories modify the activation of obvious stereotypes, but do not make targets’ features look less prototypical of their obvious groups. In 4B, participants were slower to recognize Black-stereotypic words (piloted in 4A) when primed with Black gay (versus Black straight) faces. In 4C, participants rated Black straight and gay faces as similarly prototypical of Black phenotypes. Taken together, this work presents implications for stereotyping in the case of multiply-categorizable targets and for impression formation involving ambiguous categories.

We often think of stigmatized individuals as encountering only one stereotype set at a time. Yet, many individuals belong to multiple stigmatized groups, and stereotypes associated with these groups jointly influence how perceivers evaluate targets. Research suggests that perceivers integrate stereotypes about targets’ obvious identities during impression formation; however, no work has examined whether targets’ obvious (e.g., race) and ambiguous (e.g., sexual orientation) identities jointly influence impressions. Given that gay stereotypes are activated automatically, I expected the co-activation of contradictory Black (e.g., aggressive) and gay (e.g., warm) stereotypes to arouse conflict, weakening activation of negative stereotypes and improving evaluations of Black gay targets compared with Black straight targets. Participants in Study 1 rated faces of White straight men as more likable than White gay men, but rated Black gay men as more likable than Black straight men. Participants in Study 2 performed a race-categorization task designed to make race salient; nevertheless, sexual orientation still influenced impressions, producing a pattern similar to Study 1. Participants in Studies 3A (approach-avoidance task) and 3B (evaluative priming task) formed implicit impressions that converged with the explicit evaluations in Studies 1 and 2. In 3A, participants approaching Whites responded faster to straights than gays, whereas participants approaching Blacks responded faster to gays than straights. In 3B, participants recognized positive words somewhat (but not significantly) faster when primed with White straight (versus White gay) and Black gay (versus Black straight) faces. Studies 4A – C suggest that ambiguous categories modify the activation of obvious stereotypes, but do not make targets’ features look less prototypical of their obvious groups. In 4B, participants were slower to recognize Black-stereotypic words (piloted in 4A) when primed with Black gay (versus Black straight) faces. In 4C, participants rated Black straight and gay faces as similarly prototypical of Black phenotypes. Taken together, this work presents implications for stereotyping in the case of multiply-categorizable targets and for impression formation involving ambiguous categories.

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The prospects for enhanced Positron Emission Tomography imaging using liquid xenon (LXe) gamma ray detectors had been examined. Monte-Carlo simulations using GEANT4 were performed and the results were used to study the expected performance of a small animal PET scanner in comparison with a simulated conventional small animal scanner (LSO Focus 120). A NEMA-like cylinder phantom and an image contrast phantom were simulated with both scanners to compare performance characteristics. A Compton reconstruction algorithm was developed for the LXe scanner, and its performance and limitations studied.

The exegesis accompanies a thesis, the latter being the portfolio of work consisting of two parts, each being a completed first draft of a novel written during the Masters of Creative Writing course: Part 1: ‘Sandcastles’ - a 'closed' text novel Part 2: ‘The Postmodern Rules For Family Living’ - an 'open' text novel These two works are separately bound with a thesis cover sheet and numbered. They are embargoed until 30 June 2011. The exegesis covers the writer’s motivation for writing these works, reflections on the course of development and changes in thinking that occurred during research and the act of writing. It shows the changing perspectives of the writer’s two thesis works in context and in contra-distinction to each other. It includes the writer’s academic and creative goals as they developed and the result achieved in terms of those goals. It highlights the writer’s developing interest in literary theory including suggesting an ephemeral adjunct to Reader-Response theory which is described as 'Collapse'. It shows the development of the writer’s deep interest in reality in fiction versus the lie in fiction and in the differences between writing and reading a creative work produced primarily for entertainment versus work of a literary nature, identifying some of the differences in features the writer has perceived.

Errors are inherent to all spatial datasets and give rise to a level of uncertainty in the final product of a geographic information system (GIS). There is growing recognition that the uncertainty associated with spatial information should be represented to users in a comprehensive and unambiguous way. However, the effects on decision-making of such representations have not been thoroughly investigated. Studies from the psychological literature indicate decision-making biases when information is uncertain. This study explores the effects of representing spatial uncertainty, through an examination of how decision-making may be affected by the introduction of thematic uncertainty and an investigation of the effects of different representations of positional uncertainty on decision-making. / Two case studies are presented. The first of these considers the effects on decision-making of including thematic uncertainty information within the context of an airport siting decision task. An extremely significant tendency to select a zone for which the thematic classification is known to be of high certainty was observed. The reluctance to select a zone for which the thematic classification is of low certainty was strong enough to sometimes lead to decision-making that can only be described as irrational. / The second case study investigates how decision-making may be affected by different representations of positional uncertainty within the context of maritime navigation. The same uncertainty information was presented to participants using four different display methods. Significant differences in their decisions were observed. Strong preferences for certain display methods were also exhibited, with some representations being ranked significantly higher than others. / The findings from these preliminary studies demonstrate that the inclusion of uncertainty information does influence decision-making but does not necessarily lead to better decisions. A bias against information of low certainty was observed, sometimes leading to the making of irrational decisions. In addition, the form of uncertainty representation itself may affect decision-making. Further research into the effects on decision-making of representing spatial uncertainty is needed before it can be assumed that the inclusion of such information will lead to more informed decisions being made.

The exegesis accompanies a thesis, the latter being the portfolio of work consisting of two parts, each being a completed first draft of a novel written during the Masters of Creative Writing course: Part 1: ‘Sandcastles’ - a 'closed' text novel Part 2: ‘The Postmodern Rules For Family Living’ - an 'open' text novel These two works are separately bound with a thesis cover sheet and numbered. They are embargoed until 30 June 2011. The exegesis covers the writer’s motivation for writing these works, reflections on the course of development and changes in thinking that occurred during research and the act of writing. It shows the changing perspectives of the writer’s two thesis works in context and in contra-distinction to each other. It includes the writer’s academic and creative goals as they developed and the result achieved in terms of those goals. It highlights the writer’s developing interest in literary theory including suggesting an ephemeral adjunct to Reader-Response theory which is described as 'Collapse'. It shows the development of the writer’s deep interest in reality in fiction versus the lie in fiction and in the differences between writing and reading a creative work produced primarily for entertainment versus work of a literary nature, identifying some of the differences in features the writer has perceived.