Mémoire (M.A.)--Université du Québec à Chicoutimi, 1995. / Accompagné d'une vidéocassette, sous la cote +N-16038. Le titre de la vidéocassette varie. Martine Fortin et Guy Bonneau ont utilisé le même film dans la rédaction de leur communication. CaQCU CaQCU CaQCU Document électronique également accessible en format PDF. CaQCU

Thesis (Ph. D.)--Columbia University, 1929. / Vita. Published also as Studies in history, economics, and public law, ed. by the Faculty of political science of Columbia university, no. 311. Bibliography at end of part of the chapters.

Thesis (M.A.)--Cincinnati Bible College & Seminary, 1997. / Abstract and vita. Includes bibliographical references (leaves 408-432).

Thesis (M.Phil.) - University of Queensland, 2005. / Includes bibliography.

From amusement parks to casinos, cruises to video games, large sectors of the economy market consumer fun. Yet surprisingly, little research has been devoted to understanding the consumer psychology of fun—both the experience and its main psychological drivers in marketplace settings. This dissertation aims to develop a psychological theory of consumer fun that can help inform how fun experiences are engineered and managed by both businesses and consumers. I use a multimethod approach combining in-depth interviews and narrative analyses with controlled experiments, structural equation modeling, and field data analysis of consumer selfies. Two psychological pillars of consumer fun are identified: (1) hedonic engagement and (2) a sense of liberation. Each pillar in turn rests on two sub-pillars: (1a) perception of novelty and (1b) connectedness, and (2a) a sense of spontaneity and (2b) impressions of boundedness. My dissertation research shows that fun is an experience of liberating engagement, a temporary release from psychological restriction via a hedonically engaging activity. Importantly, a digital ethnography of consumer selfies showed that compared to other positive experiences such as happiness, pride, or relaxation, fun is much more likely to be situated in commercial settings, thus substantiating the business relevance of fun. Through five experiments, I show that marketers can engineer fun by directly activating feelings of liberation through situational cues such as boundedness. Using a proprietary dataset by Brand Asset Valuator, I show that fun emerges as a major brand image attribute that is significantly related to brand preference and key financial outcomes such as revenue. Broadly, my dissertation reveals that fun leads to increased consumer well-being, independently from the meaningful, eudaimonic path toward happiness.

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Call number: LD2668 .T4 1956 S94 / Master of Science

O presente trabalho analisou o discurso ideológico do merchandising social, fenômeno presente atualmente em todas as telenovelas da Rede Globo de Televisão, a partir da visão do seu maior ideólogo e representante das idéias da emissora, Márcio Ruiz Schiavo. As idéias desse autor foram analisadas sob a perspectiva teórica da Teoria Crítica, sobretudo a partir dos conceitos elaborados por Theodor Adorno e Max Horkheimer a respeito da formação, experiência formativa, educação, indústria cultural, ideologia, comunicação, informação, semiformação, sociedade administrada, televisão e cultura de massas. Apresentou-se a definição do merchandising social como um instrumento de educação voltado para as massas, cuja origem remete às técnicas de marketing comercial, marketing social e merchandising comercial, bem como à chamada entertainment education, estratégia implementada nas telenovelas da rede de televisão mexicana Televisa. A análise procurou identificar as lacunas ideológicas na gênese e na práxis desse pretenso instrumento educativo. Assim, concluiu-se que, ainda que se obtenham resultados socialmente desejáveis com tal instrumento ideologicamente \"vendido\" como educativo, o que se tem por \"educação\" na visão de quem o defende como eficiente agente social do ensino informal é, na verdade, adaptação, reprodução do saber e heteronomia. Além de constituir um eficiente agente de auto-promoção da emissora, o merchandising social contribui para a manutenção da sua hegemonia e do status quo vigente. / This research analyzed the ideological discourse behind a phenomena which is nowadays present in all soapoperas in Rede Globo de Televisão: the social merchandising. It is analyzed through the ideas of its greatest ideologist and representer of the organization\'s ideas, Márcio Ruiz Schiavo. The author\'s ideas are analyzed from the perspective of Critical Theory, specially the Theodor Adorno and Max Horkheimer\'s concepts of formation, formative experience, education, cultural industry, ideology, communication, information, semi-formation, administered society, television and mass culture. It is presented the definition of social merchandising as an educational device directed to the mass, whose origin lies in the concepts of commercial marketing, social marketing and commercial merchandising, as well as in the entertainment education strategy implemented in soapoperas of the mexican television Televisa. The analyzes intended to identify the ideological gaps in the social merchandising genesis and praxis. We concluded that, even considering that this deviced ideologically presented as educational can produce social desirable results, the conception of education in which it is based actually means adaptation, knowledge reproduction and heteronomy. Besides acting as an efficient self-promotion agent for the organization, the social merchandising contributes to the maintaining of its hegemony and of the status quo.

Customer satisfaction is the key for the accomplishment of health care and fitness companies. It is a process beginning with identifying customer vision management and ending with customer loyalty and retention. The purpose of this study was to test the reliability and validity of Turkish version of the Customer Satisfaction Scale (CSS) for health care and fitness clubs. The sampling group that was the customers of the private health care and fitness centers consisted of 150 female (47.3 %) and 167 male (52.7 %), totally 317 people. Principal component analysis (PCA) was performed for the factor analysis of the items. Five factors emerged which accounted for 65.7 % of the variance related with social and intellectual improvement, physical and psychological satisfaction, facility attractivity, staff attitudes and competence and cleanness of the center. Internal consistency method was used to test reliability. Cronbach alpha values indicated highly reliable results. For all items= .92 Factor 1= .88, factor 2= .89, factor 3= .80, factor 4= .81, factor 5= .81 The present study demonstrated that Customer Satisfaction Scale is a reliable and a valid instrument to measure customer satisfaction of the members of health care and fitness clubs in Turkey.

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