Country of origin (COO) effect is a well-researched topic in the international marketing literature. It is well recognized that consumers are biased against imports, due to consumer ethnocentrism or patriotism tendency. However, the research on COO effects also suggests that consumers form certain image of origin countries (COO image) and favorable image, be it associated with the countries, their people, or general product quality, improves the evaluation and acceptance of foreign imports. The publications related to COO effects which focus on consumer durables are abundant. However, the contrasting COO effects on food products are much less investigated. This study surveys British consumers’ preference for domestic versus imported beef. Like previous studies, a strong preference for domestic beef was found. Furthermore, individual characteristics which potentially influence such preference were examined. Using scores on consumer patriotism and COO image perception as interacting individual characteristics in the choice models, it was found that stronger preference against imports was linked to higher level of the respondents perceived patriotic sentiment toward their home country, while better COO image improved the likelihood of the foreign country’s beef being selected. Marketing and policy implications are discussed.

Die vorliegende Ausgabe beschäftigt sich mit dem Thema „Beschleunigung und Entschleunigung – Eine empirische Untersuchung der Zahlungsbereitschaft für Entschleunigung“. Die allgemeine Beschleunigung der Lebensbereiche des Menschen zieht zunehmend negative ökonomische, soziale und ökologische Konsequenzen nach sich. Um diesem Trend entgegen zu wirken, wird die Strategie der Entschleunigung immer mehr zum Gegenstand wissenschaftlicher Betrachtungen. Wird die Notwendigkeit eines entschleunigten Lebenswandels jedoch von der Bevölkerung wahrgenommen und sind Menschen bereit, für eine entschleu-nigte Form des Lebens finanzielle Einbußen hinzunehmen? Vorangegangene Experimente haben zur Beantwortung dieser Frage Grundlagenarbeit geleistet und sind zu dem Ergebnis gekommen, dass zumindest in Teilen der Bevölkerung eine Zahlungsbereitschaft für Entschleunigung vorhanden ist. Zur Bestätigung dieser Hypothese wurden zwei weitere Experimente sowohl in den USA als auch in Deutschland durchgeführt. Die generelle Zahlungsbereitschaft für Entschleunigung konnte bestätigt werden. In ihrer Höhe ist sie jedoch eher als gering einzustufen.

Darbo tikslas – įvertinti pacientų ketinimus mokėti už sveikatos priežiūros įstaigų teikiamas paslaugas. Metodika. Tyrime dalyvavo pacientai, tyrimo vykdymo laikotarpiu apsilankę sveikatos priežiūros įstaigose. Respondentams buvo pateikta anoniminė anketa, kurią sudarė 37 klausimai. Pagrindinės klausimų grupės buvo: pacientų charakteristikos; naudojimosi paslaugomis dažnis ir papildomas mokėjimas; pacientų ketinimas mokėti už sveikatos priežiūros įstaigų teikiamas paslaugas, priklausomai nuo naudojimosi paslaugomis dažnio ir savo sveikatos būklės vertinimo; veiksniai, įtakojantys pacientų ketinimus mokėti. Iš visų tyrime dalyvavusių pacientų anketas užpildė 604 (atsako dažnis 86,3 proc.). Statistinė analizė atlikta naudojant SPSS statistinį paketą (17.0 versija). Hipotezėms, kad požymiai tarpusavyje susiję, tikrinti skaičiuotas chi kvadrato (χ2) kriterijus bei Spearmano koreliacijos koeficientas (r). Proporcijų skirtumų statistiniam reikšmingumui nustatyti buvo skaičiuojamas z - kriterijus. Rezultatai. Per paskutinius 6 mėn. į gydymo įstaigą kreipėsi 80,3 proc. apklaustųjų. 32,1 proc. pacientų teigė, kad niekada nėra papildomai mokėję už sveikatos priežiūros įstaigų teikiamas paslaugas. Dažniausiai papildomai už suteiktas sveikatos priežiūros paslaugas yra tekę mokėti mieste gyvenantiems pacientams bei turintiems aukštąjį neuniversitetinį (17,1 proc.) ir profesinį (12,4 proc.) išsilavinimą. Vidutiniškai kas 9 apklaustasis teigė, kad už daugumą sveikatos priežiūros paslaugų... [toliau žr. visą tekstą] / Aim of the study - assess patients willingness to pay for health care services. Methods. The study included pacients, who at the duration of the study visited health care facilities. The respondents were given an anonymous questionnaire consisting of 37 questions. The main groups of questions were: characteristics of patients; access to services frequency and additional payments; patients willingness to pay for health care services depending on the frequency of use of these services and their health status; factors influencing the patient's intentions. Of all the participating pacients filled out questionnaires to 604 (response rate 86.3 percent). Statistical analysis was performed using the SPSS statistical package (version 17.0). Hypothesis that the features are related, check the calculated chi-square (χ2) criteria and Spearman's correlation coefficient. Statistical significance of differences between proportions were calculated to determine z - criteria. Results. Over the last 6 months 80.3 percent interviewees wented to the hospital. Respondents most commonly applied to medical institutions for chronic diseases or acute illnesses or appropriate tests. 32.1 percent patients said that they have never paid for additional health care services. The most common extra for the costs of health care have had to pay the city for patients and those with higher education (17.1 percent) and professional education (12.4 percent). On average every 9 interviewee said that the majority of... [to full text]

Univ., Diss.--Frankfurt/Main, 2004.

Conn., Yale Univ., Diss.--New Haven, 2003. / Kopie, ersch. im Verl. UMI, Ann Arbor, Mich. - Enth. 3 Beitr.

Univ., Diss.--Göttingen., 2004. / Zusfassung in engl. Sprache.

Zugl.: Münster (Westfalen), Universiẗat, Diss., 2008.

The application of revenue management (RM) is changing more rapidly than ever before, driven as an important factor of the daily operation to keep prices competitive and to create real-time optimal pricing. In the age of the Internet and social media, negotiated fixed rates have become outmoded. Consumers now have access to online rate comparisons and real time reviews. They think more strategically when making purchasing decisions. Thus, they become more demanding. This research provides an empirical study of revenue management and pricing with an emphasis given to the hospitality industry. The aim of this research is to examine the gap between the theoretical approach and the empirical analysis, the rationality between the implementation of dynamic pricing approaches and the impact on the customer. Furthermore, the research examines the perception of consumers’ willingness to pay when using the Name-Your-Own-Price (NYOP) mechanism, which allows customers to have a greater influence on the amount they are prepared to pay. Instead of posting a price, the seller waits for a potential buyer’s offer, which he or she can either accept or reject. Finally, this study examines, whether the use of social media plays a decisive role in the online purchase environment used by the hospitality sector and the effect it has on a consumer’s willingness to pay. Accordingly, hotel revenue managers will be able to use the findings of this study to effectively plan their short-term, and long-term pricing strategies to generate a stronger revenue management performance for their property, namely to increase the RevPAR (revenue per available room). The research can be useful to businesses, as empirical data and tests were employed to determine what kind of impact the different pricing policies have on the long-term profit optimization. These practical and theoretical elements of the field reinforce each other‚ as well as to a large extent, the constructive interplay of theory and practice. The research is twofold, the holistic approach, which discusses the development of the theoretical dimension, is complemented by the practical analysis of the collected data of the surveys. This approach ensures the relevant observation of ‘real-time’ data and the evaluation of the set of hypotheses. The study conducted two large scale interrelated structured surveys. The first structural survey (NYOP) provides a better understanding of the final consumer, by using the name-your-own-price mechanism and by observing the extended role of social media in the booking procedure. Hypotheses were tested and in the second survey in-depth data from revenue managers and executives working across the tourism industry was collected, in an attempt to measure the use of pricing strategies within the industry. The research contributes to the theory by empirical testing how the extended RM objectives influence RM and pricing. It provides a clear picture of the necessary elements for a successful implementation of pricing strategies. Finally, the study has implications for the consumer. Thus, the researcher investigates consumer’s perception to the NYOP model and the expanding role of social media to the consumer-booking pattern.

Made available in DSpace on 2015-07-22T20:49:31Z (GMT). No. of bitstreams: 0 Previous issue date: 2010-04-28 / Background: Severe obesity deteriorates quality of life due to physical limitations and the psychological impact of its stigma. This study evaluated the quality of life of a sample of obese people who are waiting for bariatric surgery and compared with a subset which was submitted to bariatric surgery in a public health center in Brazil. Methods: The questionnaires the Medical Outcome Study 36-Item Short-Form Health Survey version 2 (SF-36) and Moorehead-Ardelt Questionnaire II (M-A-QoLQII) were applied to the subsets of pre- and post-surgery subjects. The correlation of the M-A-QoLQII categories with each domain of SF-36 for the post-surgery subset was tested. Results: Mean ages of the subsets pre (n=41) and post-surgery (n=84, 3.5 years after surgery on average) were similar (43.6±10.4 and 45.4±11.1 years, respectively). Mean body mass indices of the pre- and postsurgery subjects were 52.3±8.3 kg/m2 and 32.5±6.4 (p<0.001). All of the 8 domains of the SF- 36 of the post-surgery subset corresponded to significantly better scores than those of the presurgery one. The SF-36 domains and M-A-QoLQII categories were significantly correlated except for the social aspects domain. Conclusions: Our findings reinforced that the quality of life of severely obese subjects in Brazil may be improved after bariatric surgery. We suggest that the M-A-QoLQII may be a useful method for evaluating quality of life in our population after bariatric surgery. / TEDE / BV UNIFESP: Teses e dissertações

Submitted by Morgana Silva (morgana_linhares@yahoo.com.br) on 2016-06-16T18:37:28Z No. of bitstreams: 1 arquivototal.pdf: 1884167 bytes, checksum: 8e6972146857982a8b50c631a0be1452 (MD5) / Approved for entry into archive by Viviane Lima da Cunha (viviane@biblioteca.ufpb.br) on 2016-06-17T16:04:42Z (GMT) No. of bitstreams: 1 arquivototal.pdf: 1884167 bytes, checksum: 8e6972146857982a8b50c631a0be1452 (MD5) / Approved for entry into archive by Viviane Lima da Cunha (viviane@biblioteca.ufpb.br) on 2016-06-20T11:05:32Z (GMT) No. of bitstreams: 1 arquivototal.pdf: 1884167 bytes, checksum: 8e6972146857982a8b50c631a0be1452 (MD5) / Made available in DSpace on 2016-06-20T11:56:53Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 1884167 bytes, checksum: 8e6972146857982a8b50c631a0be1452 (MD5) Previous issue date: 2016-02-26 / The responsible consumption and healthy consumption aims to balance the relationship between all stakeholders involved in an exchange ratio. In this research will be discussed aspects of sustainability, responsibility and the benefits associated with promoting the consumption of organic food. The main purpose is to analyze the factors that influence attitudes, purchase intent and willingness to pay of consumers for organic foods. The methodological procedures involved the construction of a structured questionnaire with items validated in previous studies of scales and adapted to the context of the research; the data were subjected to an exploratory analysis and, as a result, the structural equation modeling to test the theoretical model of the research was conducted, as well as other modeling techniques to test additional hypotheses of the research, such as beta regression, the quantile regression and simple linear regression. The results indicated that concern about health and food safety are two variables that significantly contribute to the formation of attitudes favorable to buying organic foods and that this in turn influences the purchase intention of the people. Positive attitudes in general, also influence the willingness to pay more for healthy food. / O consumo responsável e o consumo saudável almejam o equilíbrio da relação entre todos os stakeholders envolvidos em uma relação de troca. Nesta pesquisa serão discutidos aspectos de sustentabilidade, responsabilidade, bem como os benefícios associados à promoção do consumo de alimentos orgânicos. O propósito principal é analisar os fatores que influenciam as atitudes, a intenção de compra e a disposição a pagar do consumidor por alimentos orgânicos. Os procedimentos metodológicos envolveram a construção de um questionário estruturado, com itens validados em escalas de estudos anteriores e adaptados ao contexto da pesquisa; os dados foram submetidos a uma análise exploratória e, na sequência, foi realizada a modelagem de equações estruturais para testar o modelo teórico da pesquisa, bem como outras técnicas de modelagem para testar as hipóteses adicionais da pesquisa, como a regressão beta, a regressão quantílica e a regressão linear simples. Os resultados indicaram que a preocupação com saúde e com a segurança alimentar são duas variáveis que contribuem significativamente para a formação de atitudes favoráveis à compra de alimentos orgânicos e que esta, por sua vez, influencia na intenção de compra das pessoas. Atitudes positivas, em geral, também influenciam na disposição a pagar mais por alimentos saudáveis.