This dissertation aims to address issues related to supply and demand of organic wheat either as a commodity or contained in the final consumer products. Objectives for the first essay are to evaluate organic wheat price and premium risk, how it affects the profitability of organic wheat production, and examine whether hedging and forecasting can be used to manage the organic wheat price risk. A side objective is to apply and evaluate several data imputation methods to recover missing organic wheat price observations. Objectives for the second essay are to identify “very likely,” “likely,” and “unlikely” consumers of organic wheat products, examine the differences across the consumer groups to understand which sociodemographic characteristics and other factors drive demand for organic wheat products, and which product characteristics and labels are important to consumers. Objectives for the third essay are to obtain willingness to pay values for organic label alone, examine whether combining organic label with other labels (non-GMO, gluten-free, sugar-free or low-carb) is beneficial for consumers, and evaluate whether knowledge and familiarity with organic, wheat or gluten intolerance or avoidance, and other sociodemographic characteristics affect how consumers value the organic label alone and in combination with other labels. The analyses in the second and third essay are performed using two wheat product categories (bread and cookies) to examine how findings differ across different product categories. This dissertation provides several societal benefits. The findings provide insights that may play an important role in supporting growth of the organic wheat production through reduction of uncertainty associated with wheat commodity prices and final consumer demand. Understanding the dynamics of organic wheat prices, how they can affect profitability of organic wheat production and what can be done to reduce the uncertainty is critical to organic wheat growers and food manufacturers when they make production decisions. The findings in the second and third essay will assist food manufacturers and marketers as they develop new products and marketing strategies and make labelling decisions. The findings in this dissertation may allow them to match consumers’ needs better, and thus use the limited organic wheat supply more efficiently.

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<p>Uppsatsen syftar till att undersöka efterfrågan på Rättvisemärkt kaffe och vilka faktorer som påverkar denna. I uppsatsen diskuteras även hur rättvist Rättvisemärkt är egentligen och ifall producenter i u-länder påverkas positivt eller negativt av att konsumenter i väst handlar Rättvisemärkt.  </p><p>För att utreda efterfrågan har en betalningsviljestudie genomförts på studenter på Karlstads Universitet. Resultaten från studien pekar på att efterfrågan på Rättvisemärkt kaffe är relativt hög bland studenterna, vilket överensstämmer med tidigare rapporter som visat att efterfrågan på Rättvisemärkt kaffe ökar. Vad det gäller faktorer som påverkar betalningsviljan har kön samt inkomst visat sig vara av betydelse. Ålder verkar dock inte vara en avgörande faktor.</p><p>För att utreda hur rättvist Rättvisemärkt egentligen är har en litteraturbaserad studie om Rättvisemärkts för- och nackdelar gjorts. Vissa forskare menar att Rättvisemärkt har en positiv inverkan på bönder och arbetare i utvecklingsländer, medan andra anser att Rättvisemärkt inte alls fyller sitt syfte utan i många fall har negativ inverkan. </p> / <p>The essay aims to examine the demand for Fairtrade coffee and the factors influencing it. It also discusses how fair Fairtrade really is and whether producers in developing countries are positively or negatively affected by consumption of Fairtrade products in the west.    </p><p>In order to investigate the demand, a willingness-to-pay study was implemented on students at Karlstad University. The results from the study indicate that the demand for Fairtrade coffee is relatively high among the students, which is consistent with previous reports which have shown that the demand for Fairtrade coffee is increasing. Regarding factors affecting the willingness to pay, sex and income have proved themselves important. Age, however, does not seem to be an essential factor. </p><p>In order to examine how fair Fairtrade really is, a literature based study concerning Fairtrade’s benefits and disadvantages was conducted. Some researches argue that Fairtrade is affecting farmers and workers in developing countries positively while others argue that Fairtrade does not fulfill its purpose and in many cases has a negative impact.   </p>

Thesis (Ph. D.)--Ohio State University, 2006. / Title from first page of PDF file. Includes bibliographical references.

The United States Environmental Protection Agency has used environmental information provision as a policy tool to take advantage of consumer preferences for products that meet higher environmental standards. Such environmental programs include a variety of policies ranging from eco-labeling programs to voluntary environmental agreements between governments and manufacturers. This study analyzes the effects of two such programs - the ENERGY STAR program, an eco-labeling program, and the Climate Leaders program, a voluntary environmental agreement program - on consumer preferences for a household appliance. The study estimates consumer willingness to pay (WTP) for the two programs and examines factors that motivate WTP. A particular interest for the ENERGY STAR program is in determining how the offer of a mail-in rebate affects these preferences. Data used for this study was collected from an online survey conducted in the United States during March and April, 2009. Conditional and random parameter logit models, with product attributes only and with demographic and other individual characteristics as interaction terms, are used to analyze the data. Findings from this study imply that consumers are willing to pay a premium equivalent to a significant portion of the purchase prices for the products approved by either program. Also, it is found that consumers who are more concerned about environmental issues, such as global climate change, and who have confidence in the effects of collective action, are more likely to engage in the purchase of such environmentally friendly products. These results should help government agencies and manufacturers evaluate the effectiveness of environmental information provision programs.

In recent years, the issues of energy dependency and renewable energy options have gained recognition with not only policy-makers but also mainstream consumers. Understanding consumer beliefs and preferences related to these issues is therefore relevant as innovative renewable energy markets have the potential to change conventional consumer purchasing decisions. This paper investigates the beliefs and behaviors of U.S. consumers related to E85 ethanol from corn and cellulosic feedstocks. Four distinct market segments are created so that the ethanol market can be investigated more in-depth. Overall familiarity with ethanol as an alternative fuel is high; however, individual segments vary on beliefs related to corn and cellulosic ethanol, purchasing Flex-Fuel Vehicles, general concern for the environment, and many other factors. In order to successfully market ethanol to a diverse market, the preferences, beliefs and behaviors of these four distinct segments should be taken into account. While environmental concern has waxed and waned over time, issues like as climate change have come to the forefront of both domestic and international discussion and policy. The role of greenhouse gas emissions in contributing to climate change has been acknowledged. As a major source of emissions, transportation fuels are an obvious source of potential reductions in greenhouse gas emissions. This study segments consumers into four distinct market segments and uses a contingent choice method to determine willingness to pay for reductions in greenhouse gas emissions through purchases of E85 ethanol blends. Overall, willingness to pay is estimated at about 0.18 cents per gallon for each percentage in emissions reductions when compared with gasoline containing no ethanol (E0). Willingness to pay for emissions reductions varies in significance and degree across the four market segments. The diversity between the four segments implies that marketing plans should take into account the heterogeneity of consumers and make efforts to account for their varied needs and preferences.

Concerns regarding energy security, resource sustainability, and environmental protection have heightened interests in renewable fuels and sparked the research and development of ethanol as a transportation fuel. This study examines consumers’ willingness to pay for ethanol from various potential feedstocks; corn, switchgrass and wood wastes. Data was collected via a survey of fuel consumers across the United States in 2009. Results show that consumers have a preference for E85 (a fuel blend with 85 percent ethanol and 15 percent gasoline) from corn, switchgrass and wood wastes compared to E0 (gasoline) and a preference for E85 from switchgrass and wood wastes, but not corn when compared to E10 (10 percent ethanol and 90 percent gasoline). Also, consumers have a preference for E85 compared to E10 but not compared to E0. Mean WTP for E85 was insignificant across all models, but significant for all other product attributes; percentage of fuel imported, percentage of greenhouse gas emissions reduced, and the proximity of fuel in driving distance. This suggests a WTP for a combination of fuel attributes associated with ethanol rather than just for E85. Results suggest that price and proximity of the fuel have a greater impact on fuel selection than percentage of the fuel imported and reductions in greenhouse gas emissions. Republicans had a positive WTP for E85 compared to E10 and a negative WTP for E85 compared to E0 regardless of feedstock, which may suggest that Republicans actually have no preference for E85; however, these findings may also suggest that Republicans view E85 as a voluntary “policy” whereas E10 is an example of government intrusion in the free market. Thus, they may ultimately have preferences over the manner in which the blend is being introduced to the market. Across all models, those undecided in political affiliation, those previously familiar with ethanol, and those who prefer to devote U.S. farmland to food instead of fuel generally exhibited a lower WTP for E85 while Westerners, those worried about the environment, and those believe that reducing dependence on foreign oil is more important than environmental protection generally had a greater WTP for E85.

The growing importance of dogs in people’s lives and in high-density urban environments has increased demand for a place where people and their dogs can interact and exercise together. The recent increase in the number of dog parks across the country is evidence of these demands of dog owners and their companions. However, due to the absence of empirical study on dog parks and their attribute of non-market values, the benefits of dog parks are often underestimated and considered less in the decision making process regarding resource allocation. A post-occupancy evaluation at four dog parks was conducted to investigate use patterns of dog parks and user activities, to identify user preferences and the environmental factors influencing activities, to provide insights and guidelines in developing effective dog parks, and to estimate users’ willingness to pay for dog parks using contingent valuation method. A multiple-method approach was used to collect data including site observations and analysis, a questionnaire and behavioral mapping. The results indicated that dog parks received considerable use, served a variety of demographic groups and supported their exercise and social activities. Dog-park users were generally satisfied with dog parks but they expressed various preferences and needs. It is evident that dog parks are not only a place for dogs to exercise but a place for people to exercise, socialize, relax and enjoy greenery just like other parks. Proximity of dog parks was found to be a critical factor in encouraging frequent dog park use and satisfying users’ needs. Over eighty percent of survey respondents expressed that they were willing to pay an annual fee for dog parks, indicating the importance of visiting dog parks as outdoor recreation. Conservative estimate of average willingness to pay was $56.17/ household/ year. Satisfaction with maintenance and facilities, income, education and family size were found to be significantly associated with willingness to pay. These results could assist local governments and park planners in estimating aggregate monetary value of the dog parks and cost-benefit analysis to justify the development and maintenance of dog parks. Design guidelines and recommendations were generated based on the empirical findings for future design of dog parks.

Safety analysis is a process involving several techniques.The purpose of this thesis is to test and develop methodssuitable for the safety analysis of railway risks and railwaysafety measures. Safety analysis is a process comprisingproblem identification, risk estimation, valuation of safetyand economic analysis. The main steps are described in separatechapters, each of which includes a discussion of the methodsand a review of previous research, followed by the contributionof this author. Although the safety analysis proceduredescribed can be used for analysing railway safety, it has suchgeneral foundations that it can be used wherever safety isimportant and wherever safety measures are evaluated. Itcombines cost benefit analysis with criteria for thedistribution and the absolute levels of risk. Risks are estimated with both statistical and risk analysismethods. Historical data on railway accidents are analysed andstatistical models fitted to describe trends in accident ratesand consequences. A risk analysis model is developed usingfault tree and event tree techniques, together with Monte Carlosimulation, to calculate risks for passenger train derailments.The results are compared with the statistical analysis ofhistorical data. People's valuation of safety in different contexts isanalysed, with relative values estimated in awillingness-to-pay study. A combination of focus groups andindividual questionnaires is used. Two different methods areused to estimate the value of safety and the results arecompared. Comparisons are also made with other studies. Different approaches for safety analysis and methods foreconomic analysis of safety are reviewed. Cost-benefit analysisas a decision criterion is discussed and a study on theeconomic effectsof a traffic control system is presented. There are several results of the work. Historical data showsa decrease in the accident rate. The average consequence ofeach accident has not changed over time. The risk analysismodel produces comparable results and enables analysis ofvarious safety measures. The valuation study shows that peopleprefer the prevention of small-scale accidents over theprevention of larger, catastrophic accidents. There are onlysmall differences in the valuation of safety in differentcontexts.

This study seeks to find the impact of theming on the willingness to pay of con- sumers for amusement parks. Guests of Finnish amusement park Särkänniemi were asked about their preference for themed attractions and about the price they were willing to pay per ride by means of a questionnaire. Variables concerning both the stated as well as the revealed preference for theming, immersive experience, and previous visits to the park were tested in relation to the willingness to pay for amusement parks. Not all these variables have shown to play an important role; however the variable concerning the revealed preference did have a very strong significance on the willingness to pay in the proposed model. In conclusion the study suggests that the willingness to pay for an attraction is positively influenced by theming because people, as it turns out, are willing to pay more for an attraction when it is themed.