Background: Nowadays with the very competitive business environment, it is essential for companies to gain loyal customers. Loyalty programs are one of the tools at the disposition of companies to attract and retain their customers. The relationship between customer loyalty and some socio-demographics factors have been a subject of researches but the specific relationship between socio-demographics factors and customer loyalty programs has not been studied yet. This study is going to try to fulfil this gap. Purpose: To study the influence of socio-demographic factors on customers’ expectations of their loyalty programs and on their loyalty. Research questions: 1. Which socio-demographic factors are influencing customers’ expectations of their loyalty programs? 2. Which socio-demographic factors are influencing program loyalty and company loyalty? Methodology: Quantitative research. Conclusion: It is possible to say that all socio-demographic factors studied have an influence on at least one of the expectations of customers concerning their loyalty programs and on their loyalty too. Those factors are then really important for a company to look at when they start a loyalty program or when they try to improve it.

The aim of this study was to ascertain the main factors that influence employee loyalty in the workplace. It additionally sought to prioritise the main factors. The sample population used in this research was made up of fulltime employees in the private sector organisations in Durban. Data was collected using a questionnaire. A sample of 91 participants took part in the survey. This sample comprised of 91.2% male participants and 8.8% female respondents. Years of service with their current employers were 50.5% for 0-5 years, 19.8% for 5-10 years, 16.5% for 10-20 years and 13.2% for 20-40 years. In this research there was 1.1 % of the sample population with no-matriculation, 34.1 % with matriculation, 29.7% with a diploma, 30.8% with a degree and 4.4% with post graduate qualification. The research results revealed that having flexible working arrangements, having excellent mentoring and coaching, paying market related salaries, addressing employee’s concerns effectively and a good retention strategy were the main factors influencing employee loyalty in the workplace. There was a strong positive correlation between having flexible working arrangements, having excellent mentoring and coaching, paying market related salaries and feeling a strong sense of belonging to the employer with Pearson’s coefficient (r) of 0.767, 0.762 and 0.742 respectively. This research revealed a weak positive correlation between addressing employees’ concerns effectively, a good retention strategy and feeling a strong sense of belonging to the current employer with Pearson’s coefficient (r) of 0.463 and 0.401 respectively. This study contributes to employee loyalty research as it presents the main factors to be prioritised by top management. / Thesis (M.B.A.)-University of KwaZulu-Natal, 2009.

Darbo objektas: darbuotojų lojalumas. Darbo tikslas – nustatyti viešbučio – restorano „Via Baltica“ darbuotojų lojalumą. Darbo problema: Viešbutyje – restorane „Via Baltica“ pastebima didelė darbuotojų kaita. Dėl to įmonė patiria ir finansinę, ir moralinę žalą, prastėja įmonės įvaizdis. Kokios to priežastys, kokie veiksniai padėtų didinti darbuotojų lojalumą ir sustabdytų darbuotojų kaitą? Darbo uždaviniai: 1. Išnagrinėti darbuotojų lojalumo teorinę sampratą. 2. Atskleisti darbuotojų lojalumo organizacijai teikiamą naudą teoriniu aspektu. 3. Įvertinti darbuotojų lojalumą viešbutyje – restorane „Via Baltica“. Darbo išvados: 1. Išnagrinėjus darbuotojų lojalumo teorinę sampratą matome, kad sąvoka lojalumas apibūdinamas kaip geranoriškumas, susitapatinimas, pasiaukojimas, o ypač atsidavimas ir ištikimybė. Darbuotojų lojalumas apibrėžiamas, kaip žmogaus laisvas pasirinkimas būti ištikimam, atsidavusiam organizacijai, kurioje dirba. 2. Atskleidus darbuotojų lojalumo organizacijai teikiamą naudą teoriniu aspektu teigiame, kad lojalūs darbuotojai teigiamai atstovauja savo įmonę, gerina procesų kokybę, kelia savo kvalifikaciją, dėl nelojalių darbuotojų įmonė patiria finansinius ir moralinius nuostolius. Lojalumo didinimo priemones galima būtų išskirti į materialiąsias ir papildomas, taip pat svarbu – gera atmosfera darbe, teigiamas vadovų požiūris, aiškiai suvokiami organizacijos tikslai, darbuotojo vertinimas. 3. Įvertinus darbuotojų lojalumą viešbutyje – restorane „Via Baltica“... [toliau žr. visą tekstą] / Object of the work: staff loyalty Goal of the work – to identify staff loyalty of the company- hotel-restaurant „Via Baltica“. Problem of the work: In the hotel-restaurant „Via Baltica“ there are noticeable staff changes / move, because of that, the company suffers financial and moral damage, the image of the company lessens. What are the causes of this and what factors could help increase personnel loyalty and stop the change of staff? Tasks of this work: 1. Theoretically to analize the concept of loyalty and staff loyalty. 2. To reveal the benefits of staff loyalty for the company and the theoretical aspects of promotion . 3. To evaluate the staff loyalty of the hotel-restaurant „Via Baltica“. Conclusions: 1. Theoretical analysis of concept of loyalty reveals that it is described as good will, convergence, selflessness, and most importantly – dedication and commitment. Staff loyalty is described as free choice of a man, his commitment, dedication to the company. 2. Loyal personnel positively represent their company, make the quality of the process better, raise their competence, because of unloyal personnel the company suffers financial and moral damages. The means to increase loyalty of staff could be divided into material and additional, also important – a good atmosphere at work, positive approach of the authorities, clear goals of the organisation, evaluation of the personnel. 3. After the evaluation of loyality of the personnel in hotel – restaurant ”Via Baltica”, we... [to full text]

Thesis (MIHM) -- AUT University, 2007. / Includes bibliographical references. Also held in print (102 leaves. ; 30 cm.) in City Campus Theses Collection (T 658.8343 GUA )

Dissertation submitted in compliance with the requirements for the Masters Diploma: Mechanical Engineering, Technikon Natal, 1990. / Increasing fuel prices have forced marine engineers and diesel engine manufacturers to look at methods of. reducing fuel consumption without a loss in output power. Engineers are always Investigating the following points: (1) decreasing the specific fuel consumption (2) enabling engines to use worse fuels ... (3) extending part load capability (4) using as much waste heat as possible. The sources of heat loss are investigated and the design of an efficient heat recovery system has been evaluated for Ideal temperature and heat conditions. after taking lnto consideration the various methods of heat recovery that are possible on the fishing trawler MFV Roxana Bank. Sources of heat loss identified by engine manufacturers are found primarily in engine cooling water and exhaust systems. These methods are investigated and extra heat transfer systems have become apparent. The use of exhaust gas boilers in diesel engine installations has become widespread as there is always a demand for heating services regardless of vessel type. The predominant form of heat transfer on the Roxana Bank is by forced convection and fluids must always remain in a turbulent state when passing through heat exchange apparatus. The introduction to heat exchangers shows that a high degree of turbulence in both primary and secondary fluids will the overall heat transfer coefficient and also reduce fouling. The design parameters of the heat recovery systems discussed as suitable for the Roxana Bank require the existing cooling water system to be scrapped and a fresh water system with one central cooler to be designed with a high temperature and a low temperature circuit together with a variable speed pump arrangement. should be fitted with such central cooling systems for a number of reasons. The central cooler system Is discussed In detail and it is shown that existing ships and/or new buildings The heat recovery system requires a certain degree of automation to prevent undercooling of the main engine systems and to maintain set Inlet and outlet temperatures to makers specifications. After attending the Roxana Bank on the 09/10 November 1989, the monitored operati~g parameters show a marked deviation to the Ideal temperatures, particularly In the cylinder cooling water circuit ... temperatures. The adverse effects these deviations have on the heat recovery and combined engine load fluctuations found on the Roxana Bank show that steady state heat recovery Is difficult to achieve on this particular type of vessel. Through calculation it Is shown that the envisaged steam turbine alternator is not practical due to the combination of low feed water inlet temperatures to the boiler and insufficient driving steam. The consequence of the reduction in electrical load on the power take off alternators have on the exhaust gas mass flow rates due to reduced engine load are also discussed. A brief mention is also made of organic fluid and thermal oil systems as a form heat recovery and possibilities for efficient heat transfer using these systems. ii Recommendations are made to Irvin and Johnson with regards to a centralised cooling system and the benefits that can be realised with regard to more efficient heat exchanger operations, but that heat recovery on the Roxana Bank from the proposed sources is not a viable proposition. / M

Loyalty programs are one of the tools that serve to create customer loyalty. The aim of this thesis is to determine whether loyalty programs of perfumeries and satisfaction with their impact on customer loyalty. The theoretical research summarizes the available knowledge about consumer behavior, loyalty and loyalty programs. The parfumeria market analysis in the Czech Republic and the content analysis of the MML TGI provide sufficient information about the established loyalty programs and the target group of perfumeries. The practical part, in the form of a questionnaire survey, examines in particular the advantages of the loyalty program and customer satisfaction. Based on the results of the work are in the final part recommendations for more effective loyalty program.

The importance of building longterm relationship with customers has raisen very quickly in companies last years. One of very strong marketing tool is loyalty programme, main topic of thesis, which is used in different parts of business all over the world and experience boom in Czech and Slovak republic these days. Thesis explains theoretical aspects of loyalty, satisfaction and value of customer, and all important components of loyalty programme. Thesis concerns also different types of programmes which are used in retail companies in Czech and Slovak republic. As an example thesis provides detail description of implementation of loyalty club of key player on both domestic and world retail market and his pilot program in Slovakia. Aim of the work is to evaluate the use of loyalty programmes in Czech and Slovak republic, their benefits, disadvantages and success from both side - company and customer. Thesis containts also suggestions and recommendations how to create efficient loyalty programme, as well as own marketing research on customers of analyzed company.

Diploma thesis deals with the topic of studying loyalty program which is considered as a tool of maintaining and increasing customer loyalty of chosen target group to food chain stores in Slovakia. The target group includes women aged more than 15. The thesis is divided into theoretical and practical part. Theoretical part defines loyalty, loyalty program and its related concepts. Research methodology consisting of qualitative and quantitative components is described in this part as well. Practical part is focused on analysis and evaluation of information obtained from in-depth interviews and questionnaire survey. Aim of the thesis is to find out whether loyalty program influences customer loyalty of the target group in a significant way. Loyalty program Tesco Club Card is used as a representative example. Another objective is to determine what type of loyalty programs consumers prefer.

Diploma thesis is focused on the topic of loaylty programmes. First part deals with the history, trends and future of loyalty programmes in general. Second part is devoted to the loyalty programme of L'Oréal Paris, which was analyzed. Based on carried analysis, proper recommendation were suggested in order to improve the processes and effectivity of the loyalty programme.

The purpose of this study was to explore the various forms of brand loyalty, to understand the drivers of brand loyalty and disloyalty, and to determine within which product categories consumers were brand loyal or disloyal at the base of the pyramid (BoP) in South Africa. The study was exploratory, therefore a qualitative research design was adopted where individual face-to-face interviews were conducted with 18 low income consumers in Living Standard Measure (LSM) 2 to 4, residing in urban Gauteng. The findings show that low income consumers are increasingly brand conscious with proven access to media and therefore marketing messages. Primary brand loyalty drivers at the BoP include perceived quality, durability, brand experience, brand trust and affordability, while in their absence consumers are disloyal. Affordability is important to these consumers, but they also value these other aspects of brands, making them discerning and value driven. Consumers are loyal to those brands that are relevant to them at an acceptable price value proposition. Consumers spend more of their money on consumables than durables and branded services. Brand loyalty is minimal across product categories; consumers seek variety and are prone to sales promotions, making them multiple brand users. / Dissertation (MBA)--University of Pretoria, 2014. / lmgibs2015 / Gordon Institute of Business Science (GIBS) / Unrestricted