Thesis (M.A.)--Guo li Taiwan da xue. / Reproduced from ms. copy. Bibliography: p. 205-214.

Thesis (Ph. D.)--RMIT University, Melbourne, Australia. / "November 2005." Title taken from title screen (viewed October 5, 2007). Includes bibliographical references (p. 150-158) and appendices.

Thesis PlanB (M.S.)--University of Wisconsin--Stout, 2006. / Includes bibliographical references.

That Josiah Royce's philosophy relies on imagination has been acknowledged, but there has not yet been scholarship behind what this argument consists of or implies, both for imagination and Roycean loyalty. This project works to examine how imagination works in Royce's philosophy and, in particular, the ethical system of loyalty, as imagination serves in the creation and perfection of loyalty. The first level of this explores Royce's psychological groundwork for imagination and how this works into the development of the self. From there, this project works with the connections of aesthetics and beauty to Roycean loyalty, with particular interest in how beauty aids in the self's choice of cause. The final level of this project is concerned with how imagination informs the community and how imagination aids in the development of loyalty to a lost cause and thus loyalty to loyalty.

abstract: In the recent years, more and more products come into the market, which provides thousands of choices for consumers. We live in a world full of brands, all trying to attract our attention. A critical part of this process is the criteria for selection. Research has found that criteria always derive from individuals’ experience, which finally creates a unique identity for certain products and brands that could be considered synonym with the specific product. This is a fast-growing phenomenon since the advent of the commodity economy period. In today’s competitive environment, modern consumers are the decision makers and the heart of a value exchange. They are becoming increasingly informed as they compare the attributes of different brands. Advertising has always been one of the important ways for companies to build strong relationships with consumers. This research aims to study the relationship between brand loyalty and advertising. This research is focused on two kind of advertisements; advertisements through social network and launch events, which have different characters, differences in broadcast frequency, and different promotion methods. Interview and survey were mainly used for this study. Research results conclude that: 1) The impact of the press conference is greater than advertising through social network and the effect of a precise advertisement is greater than repeated advertising for individuals. 2) Advertisements should be launched in a less forceful way than in the past. They should try to affect consumers subconsciously, to disguise the fact that they are advertisements and thus keep in sync with consumers, in order to help create loyalty through certain brand. 3) Consumers also want to have more interactions with firms and other users and to participate in the creation of brand-consumer relationships. 4) Advertisements have positive effect in creating brand image. / Dissertation/Thesis / Masters Thesis Design 2018

L’objectif de cette thèse est de comprendre l’influence de l’équité sur la fidélité des cadres du secteur de la téléphonie mobile en Côte d’Ivoire. En nous appuyant sur la revue de la littérature, nous avons construit un modèle de recherche et formulé des hypothèses.Les données collectées auprès de 111 salariés cadres ont été analysées en suivant une approche plutôt quantitative. Les principaux résultats obtenus mettent en évidence que l’équité a une influence sur la fidélité des cadres. Mais cette relation entre ces deux variables est essentiellement indirecte. Cela suppose que certains facteurs importants, en l’occurrence la satisfaction des salariés, jouent un rôle majeur sur la fidélité des salariés. Enfin, la relation entre l’équité et la fidélité est fortement modérée par des paramètres personnels, principalement celui relatif à l’âge des salariés. / The intent of this thesis is to understand the influence of equity on the executives’ loyalty, especially those working in the mobile phone industry in Ivory Coast. Relying on literature review, we built a research model and came up with hypotheses.Data collected from 111 salaried managers have been quantitatively analyzed. The principal results exhibit the impact of equity on managers’ loyalty. However, the relationship between those two variables is essentially indirect. These imply that other relevant factors, in this case the satisfaction of the wage-earner, significantly impact the loyalty of the salaried managers. Finally, the relationship between equity and loyalty is strongly moderated by personal parameters, mainly the one related to the age of employees.

The study consisted of an analysis and comparison of Japanese moral education before and after World War Two in terms of its teachings in loyalty. The samples on which the study was based were two elementary school morals courses dated 1940 19&2; they are referred to in Japanese as Shushin and Dotoku respectively. The problem was to determine whether the postwar version of the morals course—introduced twelve years after World War Two ended—reintroduces the attitudes toward loyalty for which Shushin had been famous and which were allegedly repudiated after the War. The hypothesis was that the course does, in fact, represent a return to the old values. For analytical purposes the term loyalty was defined in the narrow sense as an attitude of obedience, respect, reverence, and allegiance toward the Emperor. In the broader sense the definition included the same attitude with reference to the nation, government, law, teachers, and parents. Qualitative distinctions in the teaching of loyalty, such as its sanctions, its purposes, its functions or demands, its origin or formation, its focus, and its emotional tone provided the basis for further analysis of the attitudes implied in loyalty as taught in the two courses. Shushin was analyzed first; two courses, dated 1925 and 1940, were used for the purpose. By our definition of loyalty one of the textbooks in the Shushin course was more than four-fifths devoted to the subject of loyalty; the others also contained a strikingly high proportion of lessons on it. These were analyzed further as to the qualitative distinctions they revealed with regard to loyalty. Initially the same criteria of analysis were also applied to the lessons in the postwar Dotoku course. It was found, however, that the quantity of material on loyalty as originally defined was almost nil. Hence the tern: was redefined to include any reference at all to the nation, government, law, teachers, and parents. In addition, a survey was made to determine what had been included in Dotoku to replace the lessons on loyalty. Some of this data was included in the report. [ ... ] / Education, Faculty of / Graduate

Indiana University-Purdue University Indianapolis (IUPUI) / Influenza pandemics are a fact of nature. Our human history is marked by global influenza outbreaks that have stricken large numbers of people with illness, caused many deaths, and disrupted the social and economic life of many communities, states, and nations. A novel influenza virus spreading efficiently human to human and causing severe illness causes an influenza pandemic. In the last three hundred years there have been at least ten influenza pandemics (IOM 2005; Osterholm 2005a). The twentieth century alone experienced three pandemics in 1918, 1957, and 1968 (HHS 2005). There is no single ethical framework robust enough to adequately address the various issues that arise in pandemic planning and response. Pandemic influenza is a social problem that requires a social effort in planning, preparedness, and response. The values of participation, loyalty, and solidarity are fundamental social values that are critical to sustain the life of communities. The study of these values will assist local officials with an ethical approach for developing pandemic response plans that ensures community participation, incorporates fundamental values, and minimizes conflicting obligations in the planning stages, which in turn inspires loyalty to the response effort and fosters an attitude of solidarity in the community during the pandemic.

No / Loyalty, its antecedents, and its consequences have been considered extensively. Store loyalty, in particular e-store loyalty, has not, however, received the same level of attention despite the increase in the number of organisations that sell directly over the Internet. This paper focuses on two antecedents of e-store loyalty, perceived switching barriers and satisfaction, and the way in which they interact. It found that customers do not consider themselves loyal to the e-store they frequent despite being largely satisfied, that the impact of switching barriers varies at different levels of customer satisfaction, and that what customers consider to be a switching barrier differs at different levels of customer satisfaction.

Consumer loyalty is generally considered the ultimate goal of relationship marketing. Although accepted definitions of loyalty include both behavioral and attitudinal aspects, the fact is that little is known about the components of behavioral and attitudinal loyalty and their relationship. In addition, hedonic and utilitarian attitudes are important antecedents of consumer behavior that can be manifested in behavioral loyalty. However, little is known about the relationship between hedonic and utilitarian attitudes and different loyalty components. To investigate the above mentioned theoretical gaps, this study identifies and tests several components of attitudinal and behavioral loyalty in a comprehensive model. This model investigates the effect of various hedonic and utilitarian attitudes, and trust, on each attitudinal and behavioral loyalty component. Moreover, it looks at the relationship of each attitudinal loyalty component to each behavioral loyalty component. In the proposed model, attitudinal loyalty components are (1) relationship satisfaction, (2) continuance commitment, (3) affective commitment, and (4) identification, and the behavioral loyalty components are (1) repurchase intention, (2) word-of-mouth (WOM), and (3) cooperation. The survey approach was implemented to collect data in a pretest (80 participants), a pilot study (177 participants), and a main study (1028 participants). Results of the analyses, using Structural Equation Modeling (SEM), confirmed that consumer’s hedonic and utilitarian attitudes affect behavioral loyalty directly, and indirectly through the mediation by trust and attitudinal loyalty components. / February 2016