This thesis is an anthropological exploration of the contemporary role and use of radio sound in the home in Bristol, a city in the south west of England. Based on qualitative research, and taking an ethnographic approach, this study contributes to a growing field within social anthropology: the study of mass media. After establishing the ways in which the radio industry in the UK researches and constructs radio audiences, this thesis examines how academic research on audiences has operated in Britain. It is demonstrated how this thesis relates to, and is different from both of these perspectives. Radio sound is approached as a part of the material culture of the home. It is seen to contribute to domestic soundscapes. The medium of sound is investigated, and it is shown that radio sound has particular qualities that make it well suited to domestic, everyday life. It is revealed as aiding in the creative constitution of affective dimensions of the self in society. Domestic relationships, and the role of radio sound and affect are explored. Notions of intimacy and the role of fantasy in domestic relationships are investigated. Radio sound's role in mood creation for individuals in the home is then examined, and the notion of affective rhythms established. Radio sound's connecting powers are then given some attention; how radio sound helps to make links across time and space. Memories and nostalgia are shown to operate in creative and integrated ways in domestic contexts through the medium of sound. Finally, it is concluded that cultural knowledge and experience take place in large part in the sensory and affective dimensions of everyday life.

My dissertation examines discourses and practices that surrounded consumption and production of advertising in South Korea in the first decade of the 21st century. In its approach, my study breaks away from works that assume that advertising performs the same role universally and that local advertising industries should follow the uniform path of development, in terms of both creative content and industry structures. Treating advertising as an integral part of social reality, I embed my analysis in Korea's idiosyncratic social, cultural, political, and economic contexts to interrogate non-marketing functions of advertising. My dissertation investigates multiple projects that advertising mediates in contemporary South Korea, from challenging social norms and renegotiating cultural meanings, to contesting capitalist control over mass media and articulating fantasies of humanist capitalism. I explore how advertising consumers (including advertising censors) and advertising producers channel, shape, enable or block the flows of advertising messages and revenues. My conclusion is that, in South Korea, the marketing instrumentality of advertising is subordinated to the ethos of public interest, and both advertising consumers and producers strive for advertising that promotes humanist values and realizes democratic ideals, even if it jeopardizes the commercial interests of advertisers. Theoretically, this study builds on critical theory and anthropology of media while drawing on Korean Studies scholarship to grasp interconnections between the practices of advertising production and consumption, on the one hand, and, on the other, the modern entanglements of capitalism and democracy. Methodologically, I combine a discourse analysis of advertising-related public texts—popular advertising campaigns, responses to them in mass media and the blogosphere as well as the exhibits of the Advertising Museum in Seoul—with ethnographic fieldwork at two sites, an advertising agency and a quasi-government advertising review board, both in Seoul.

My dissertation examines discourses and practices that surrounded consumption and production of advertising in South Korea in the first decade of the 21st century. In its approach, my study breaks away from works that assume that advertising performs the same role universally and that local advertising industries should follow the uniform path of development, in terms of both creative content and industry structures. Treating advertising as an integral part of social reality, I embed my analysis in Korea's idiosyncratic social, cultural, political, and economic contexts to interrogate non-marketing functions of advertising. My dissertation investigates multiple projects that advertising mediates in contemporary South Korea, from challenging social norms and renegotiating cultural meanings, to contesting capitalist control over mass media and articulating fantasies of humanist capitalism. I explore how advertising consumers (including advertising censors) and advertising producers channel, shape, enable or block the flows of advertising messages and revenues. My conclusion is that, in South Korea, the marketing instrumentality of advertising is subordinated to the ethos of public interest, and both advertising consumers and producers strive for advertising that promotes humanist values and realizes democratic ideals, even if it jeopardizes the commercial interests of advertisers. Theoretically, this study builds on critical theory and anthropology of media while drawing on Korean Studies scholarship to grasp interconnections between the practices of advertising production and consumption, on the one hand, and, on the other, the modern entanglements of capitalism and democracy. Methodologically, I combine a discourse analysis of advertising-related public texts—popular advertising campaigns, responses to them in mass media and the blogosphere as well as the exhibits of the Advertising Museum in Seoul—with ethnographic fieldwork at two sites, an advertising agency and a quasi-government advertising review board, both in Seoul.

This thesis is about transnational Turkish football communities and how they come to be imagined through internet technologies. The research is based on an ethnography of one particular group of Turkish football fans in Europe. The team is Beşiktaş, one of Turkey's top teams, and the fans make up Çarşi Berlin, their largest supporters' club in Europe. Founded in 2003 in Berlin, the group has grown to consist of 600 members, with branches from London to Switzerland. The thesis explores the internet and its effects at a specific historic juncture on the fashioning of Çarşi Berlin. I approach the topic via three routes, namely, the effects of internet technologies on: football fandom; the spaces in which it occurs; and the cultural forms and practices by which it is instantiated. In the process I contribute to current scholarly debates across sub-disciplines both within and outside anthropology: those of sport and globalisation, enchantment, publics, personhood and the imagination. I argue that football communities are increasingly imagined in ways that are distracted, ephemeral and playful and that, contrary to common conceptions, fun, affect-laden imaginings can have the power to alter conceptions of concepts such as the nation or family. In the process, I contribute greater appreciation of the experience of being a diasporan football fan and its salience for broader understandings of how we imagine belonging in the twenty-first century.

This dissertation ethnographically examines media-political power relations during the negotiations, ratification and implementation stages of the Good Friday Agreement in Northern Ireland. The Good Friday Agreement marks the latest effort to construct an 'agreed-upon' state where none has previously existed. This effort is contextualized within the socio-economic changes brought about by an emergent 'Celtic Tiger' Irish economy and set against Unionist opposition to the peace process, as expressed by the Loyalist Marching Season and the annual violence around the Drumcree Church Parade. These processes are further contextualized within the long historical processes that gave rise to contending Irish and British nationalisms and the role of the news media in producing them. Drawing on Gramsci, Weber, Anderson, dialogic and articulation theory, this work argues that the nation-state is historically 'produced' and---if successful---its ideals are embodied by those who claim that nationality as a part of their identity. If so, then the project of producing the nation-state is ongoing process where the ideological ties that bind members of that community to each other and to the state must be constantly reinforced and re-articulated in order to sustain that nation-state. Hegemonic and coercive strategies are seen here as intertwined tactics of power that shape and define the social fabric of any cultural matrix---including historic blocs and nation-states---conditioning and shaping the terms of discourse and parameters of violence. As Foucault pointed out, these relations trace their way upward from the micro-physics of meaning/value production upward to larger social value/meaning systems, including news production and ethno-political struggle. This dissertation explores the ways the news media and the political realm---including international capital and the state---overdetermine each other and shape the terms of political discourse and the capacity to express violence. This work also explores the limits of media-based, political strategies to gain popular consent. In the intimate social landscape of Northern Ireland converges with the historically deep argument over national aspiration, to reveal the fragility and contingent character of the nation-state project and the limits of state-inspired propaganda campaigns to gain consent.

This dissertation examines a commercial media culture as articulated by a television production company in Stockholm, Sweden, and is based on nine months of extended fieldwork. The dissertation discusses the production process, its problems and constraints, and the role of the producer using a theoretical framework elaborated by Pierre Bourdieu. The TV producers are involved in a constant process of interpretation, evaluation and negotiation related to the symbolic and economic power relationships that determine the field. The practical production cannot be reduced to a one-way communication system. Commercial TV production involves more than supplying the channels with those programs they demand and attracting the desired target groups; programs produced at the company must be "good" and give a "value" to the viewers. The production process implies a tightly interwoven relationship between the producer and the audience, conceived of in terms of "the average person". The producers create an image of an audience based on statistical figures, reference persons, viewer ratings and of themselves functioning as surrogate audience. This constructed viewer wants something more than pure entertainment. The public-educator ideal that has been a reason for the Swedish public-service-television's authority and legitimacy, has come to be an important component of the television produced at the described television company. A public-service tradition is reformulated to fit into a modern, commercial context, at the same time as it legitimizes and gives meaning to its own enterprise. The created viewer's demand for entertaining knowledge and information is satisfied.

Como um profissional iniciante se torna um jornalista? Como tais profissionais definem o que é jornalismo? O que os capacita a exercerem suas atividades e confirma seu estatuto de jornalistas? Quais os outros agentes e agências envolvidos nesse processo? O presente trabalho discute essas questões a partir de dois cursos de jornalismo oferecidos por empresas paulistanas que atuam com foco no jornalismo impresso diário empresarial. Pretende-se, através de entrevistas e da etnografia desses dois espaços de socialização, analisar as visões de mundo e as concepções de conhecimento implicadas nesses contextos de aprendizagem que engendram matrizes de percepção, ação e apreciação da realidade em que estão entremeados diversos interesses vitais: políticos, mercadológicos, jornalísticos. / How do beginners turn into journalists? How do they define what is journalism? What enables them to carry out their activities and confirm their status as journalists? Which are other agents and agencies involved in this process? This thesis discusses these issues from two journalism courses offered by companies that operate in São Paulo, focusing on daily print journalism. Through interviews and ethnography of these two spaces of socialization, this work intends to analyze the worldviews and conceptions of knowledge involved in such learning contexts. Those types of knowledge engender matrices of perception, action and assessment of the reality in which are imbedded several vital interests: political, marketing, journalism.

Como um profissional iniciante se torna um jornalista? Como tais profissionais definem o que é jornalismo? O que os capacita a exercerem suas atividades e confirma seu estatuto de jornalistas? Quais os outros agentes e agências envolvidos nesse processo? O presente trabalho discute essas questões a partir de dois cursos de jornalismo oferecidos por empresas paulistanas que atuam com foco no jornalismo impresso diário empresarial. Pretende-se, através de entrevistas e da etnografia desses dois espaços de socialização, analisar as visões de mundo e as concepções de conhecimento implicadas nesses contextos de aprendizagem que engendram matrizes de percepção, ação e apreciação da realidade em que estão entremeados diversos interesses vitais: políticos, mercadológicos, jornalísticos. / How do beginners turn into journalists? How do they define what is journalism? What enables them to carry out their activities and confirm their status as journalists? Which are other agents and agencies involved in this process? This thesis discusses these issues from two journalism courses offered by companies that operate in São Paulo, focusing on daily print journalism. Through interviews and ethnography of these two spaces of socialization, this work intends to analyze the worldviews and conceptions of knowledge involved in such learning contexts. Those types of knowledge engender matrices of perception, action and assessment of the reality in which are imbedded several vital interests: political, marketing, journalism.

This thesis is the result of twenty-five months of ethnographic fieldwork, both online and offline, in the United Kingdom working with London-based fashion bloggers. It aims to examine the ways that bloggers negotiate between style and identity through the presentation of self in online environments, more specifically fashion blogs and corresponding social media websites, as well as offline spaces, including London Fashion Week, industry events, and regular social interactions with other bloggers and blog readers. It also address the relationships between bloggers and members of the fashion industry, as the industry struggles to define a place for them. Furthermore, this thesis hopes to contribute to growing debates regarding the potentiality of media anthropology to influence the creation and production of ethnographic texts.