Call number: LD2668 .T4 1958 T38

LD2668 .T4 1962 K78

Background: The authors tentatively believe they have identified a new trend within branding, where an established brand launches a new and innovative product that is somehow related to the brand’s core values, interactively through a complementary marketing communication video. Support for the relevance to further investigate the identified trend can be found in academic literature. Due to today’s competitive marketplace, several researchers emphasize the importance to further explore and evaluate creative customer-based brand equity-building strategies. Purpose: The purpose of this thesis is to explore the identified trend and whether this identified trend can assist in building customer- based brand equity. The authors of this thesis use the Volvo LifePaint campaign as a case for the study. The research questions concerns what associations consumers make to the launched product when being exposed to its complementary marketing communication video, and whether these associations are transferable to the brand. Method: The method of this research was qualitative and the primary data collection was collected through 10 semi-structured interviews, as well as observations through netnography. Conclusion: Based on the findings from the case study, the authors conclude that the identified trend may serve as a creative branding strategy for an established brand, to assist in building customer-based brand equity. However, the authors noticed that unfavorable associations also may be created and transferred, which potentially can harm the brand.

Thesis (MDF)--Stellenbosch University, 2012. / Union Régionale des Coopèratives d’Epargne et de Crédit (URCOOPEC) is a network of 10 savings and credit cooperatives, established in 1990 by UNDP in Chad to support the government’s strategy of strengthening and improving access to financial services to the population. All the cooperatives are located in and around N’djaména the capital city of Chad. URCOOPEC has developed as a microfinance model owned by the community that is able to help the poor population that is excluded from the formal financial services accessing these services. Despite its potential of reaching people even in remote areas, literature about previous studies in other countries has indicated that sustainability of savings and credit cooperatives is hampered by the issues in corporate governance, management, skills, product development amongst others. This study examines the viability of this model in the context of Chad; particularly it examines the conditions for which this model can better contribute to financial sector development in Chad. The findings reveal that the model was helpful and accepted by many users at its earlier stage. However, weaknesses in corporate governance, credit management and shortage of skills have led this URCOOPEC into difficulties. There is a need for training of technical staff and for the board to develop more products, sensitize the members about their rights and duties. URCOOPEC also needs financial support from government and donors as well as linkage with commercial banks to better contribute to the provision of financial services to the population.

published_or_final_version / Housing Management / Master / Master of Housing Management

Social conflict is common in many nations around the world. Tensions often arise from cultural misunderstandings and disagreements over national and group membership in multicultural populations. France offers a particularly clear example of such unrest. As a contemporary multi-ethnic, multicultural nation, France advocates both the belief in universal human rights as well as assimilationist policies designed to create a singular majority culture. North African immigrants and Pied-Noir repatriates are two groups at the center of recent debate in France. Both have historical ties to colonial French North Africa, but now reside within the modern French state. Each offers a unique case study of alternative strategies related to cultural negotiation and social tension as both groups currently demand recognition as French citizens and minorities. This dissertation analyses how North African and Pied-Noir minority communities in France engage discourses of history, culture, and identity to create a hospitable place for themselves in the French nation by redefining themselves both as minorities and as active citizens. One primary mechanism through which these groups achieve these goals is cultural associations, or social clubs. Cultural associations were legalized in 1901 and have not yet found a well-established role in France. Minorities use this institutional fluidity to develop concurrently their national and minority identities. Within such associations, they develop performances for both minority and outside audiences, engage contemporary French understandings of "culture," and acquire attention and resources needed to enact social change. One of the recurring tropes in such performances is the display of minority history and the role minorities play in French history. Through analysis of such activities this dissertation argues that these groups create new conceptions of national membership through their assertion of their right to be members in the French nation while retaining their cultural difference.

Research suggests that optimising affect during exercise may be key to exercise adherence (Van Landuyt, Ekkekakis, Hall & Petruzzello, 2000; Williams et al. 2008; 2012). Recent advances in this area have explored factors that contribute to affective responses in adult populations (Ekkekakis, 2003), but whilst it has been hypothesised that these factors are the same for children and adolescents they have not been explored systematically in the same way. As such, one aim of this thesis was to investigate the relationships between affect and physical activity in child and adolescent populations. Following on from this, a further aim was to explore the factors that contribute to affective responses. Given the research that suggests positive affect experienced during exercise may result in enhanced adherence to physical activity (Williams et al. 2012), the final aim of this study was to determine how to elicit the most positive affective responses during an acute exercise session. This thesis comprises a review of relevant literature, and six study chapters which were the result of three empirical studies; two acute exercise studies and one questionnaire based study. The findings of Study 1 demonstrated that, as with adults, affective responses declined after the onset of ventilatory threshold in both children and adolescents, indicating that to achieve optimum affective responses, particularly with younger children, exercise needs to be prescribed at an intensity below the ventilatory threshold. The findings from studies 2 - 4 highlighted specific factors that contribute to affective responses, reporting that preference for, and tolerance of, different exercise intensities may be an important factor to consider when prescribing exercise (studies 2 & 4). Results also showed that affective associations with physical activity played a significant role in determining overall physical activity behaviour (study 3). The findings from studies 4 and 5a and b revealed that encouraging adolescents to self-select their own exercise intensity may elicit a more positive affective response during the exercise session compared to the affective responses elicited during a prescribed exercise session. This thesis provides substantial evidence to support the link between affect and physical activity in children and adolescents. More specifically, it highlights several important factors that should be considered when attempting to enhance affective responses during an acute exercise session.

Of the two thousand babies born each day in England and Wales, at least twenty will have an intersex condition (also known as Disorder of Sex Development). For some, the condition lies dormant for many years, if not for the remainder of their lives, whilst others are born with genital differences to such a degree that it is not possible at birth to inform parents whether their child is ‘male’ or ‘female’. This ‘devastating’ announcement commences a lifetime of potential discrimination for these children (and arguably for their parents) both in the healthcare environment and in society in general. It might have been thought that when the Equality Act 2010 was passed such discrimination would cease as, according to the summary of the Act, its two main purposes are to harmonise discrimination law and enhance legal mechanisms to allow equality for everyone. However, the category of 'intersex' is not included in the Act. This thesis aims to build on existing literature, and to investigate and analyse whether current English law prevents or promotes discrimination against the intersexed in the healthcare environment in England today. It further endeavours to propose suitable amendments to current law where such discrimination is identified. Previous literature has indicated that discrimination may arise as a result of pre-implantation genetic diagnosis (PGD), selective abortions of the intersexed fetus, and ‘normalising’ genital operations of the intersexed child. Further, activists have noted that the withholding of medical records is detrimental to the person concerned. However, to date there has been sparsity of literature to address current English law in these areas. Results of investigations carried out for this thesis indicate that in some aspects, for example access to medical records, current English law supports the rights of the intersexed patient. Research also indicates that in regard to selective abortions current law can be justified. However, in other areas, notably PGD and genital modification operations, English law can be said to discriminate against the intersexed, whilst for neonatal testing, current healthcare policies and procedures can be considered discriminatory. Such provisions require reconsideration. In this respect, legal amendments are proposed to assist in overcoming discrimination. This includes an amendment to the Equality Act itself.

This thesis considers social work practice with separated young people who have migrated to Germany and the UK, with a specific focus on the role of human rights perspectives within practitioners’ approaches. The conceptual starting points are the contradictions between human rights frameworks which are commonly conceptualised as universal and inclusive, and the exclusive responses of Western states towards 'irregular' and asylum migration. These contradictions are enhanced and complicated by binary conceptualisations of childhood and adulthood, affording children different rights from adults. In practice, separated young people are treated very differently depending on whether they are considered 'children' or 'adults'. While many face disbelief from authorities regarding their asylum and age claims, even those who are initially accepted as 'children' are faced with uncertain futures as they enter legal 'adulthood'. Social workers, as members of a profession which considers itself a key proponent of social justice and human rights, are at the interface of these dilemmas in their practice with separated young people. They have a central role in inclusive processes, helping young people access support and resources, but they may also be caught up in exclusionary processes which significantly affect their practice, including their commitment to emancipatory values. Seeking to unsettle and transcend dichotomist conceptualisations, the field research for this thesis examined accounts of practitioners in different organisational settings in Berlin and London/Southeast England. The findings suggest that there were different approaches, which were not mutually exclusive, to conceptualising and referring to human rights more or less explicitly in their day-to-day practice. In what can be described as a liminal field of social work practice, practitioners used a range of strategies between accommodation with and resistance to difficult policy contexts.

Durant les années 80, la prise en charge des personnes insuffisantes respiratoires a bénéficié d'avancées techniques qui ont permis aux malades, auparavant contraints de rester à l'hôpital, de pouvoir retourner chez eux. Les patients ont alors dû faire face à des problèmes auxquels ils n'étaient pas toujours préparés. Atteints d'une pathologie qu'ils ne connaissaient pas, ces derniers ont dû devenir plus autonomes en matière de recherche d'information, de gestion des crises de la maladie et d'utilisation des traitements. Ils devaient comprendre et construire une représentation de leur maladie, très souvent inconnue par leur entourage et par eux-mêmes. Il leur a fallu également affronter le regard des autres et lutter contre la stigmatisation. Progressivement, les patients se sont réunis et ont créé des associations dans le but de faire face ensemble à ces problématiques. Ces associations départementales ou régionales se sont rapidement fédérées pour former une organisation d'échelle nationale, la Fédération Française des Associations et Amicales de malades Insuffisants ou handicapés Respiratoires (FFAAIR). Progressivement, ce mouvement a permis à des agents d'acquérir la légitimité de représenter les malades et de participer avec les professionnels de santé à la construction d'un nouveau champ social. Ces transformations ont été accompagnées et rendues possibles par l'émergence d'une nouvelle forme d'engagement socio-discursif associatif / During the 1980's, the management and treatment of people suffering from respiratory failure has been improved by new technical developments enabling patients to return home instead of staying in hospital. These patients were thus confronted by certain issues that they were not necessarily prepared for. Diagnosed with a pathology that they did not know, they had to become more self-reliant in terms of information research, health crisis management and the use of medical treatment. They had to understand and build a representation of their disease, a disease often unknown to their family/social circle as well as themselves. They also had to face the regard of others and to fight against stigmatization. The patients thus joined together and created associations in order to address, together, such problems. These departmental or regional associations soon became an organization on a national scale, the Fédération Française des Associations et Amicales de malades Insuffisants ou handicaps Respiratoires (FFAAIR). Progressively, this movement enabled agents to gain legitimacy in representing patients and, together with health professionals, take part in the construction of a new social field. Such transformations were supported and made possible by the emergence of a new form of socio-discursive associative commitment