The Long Term Athlete Development (LTAD) model is an innovation created in response to the Canadian Sport Policy (Canadian Heritage, 2007). The LTAD is an “athlete centered, coach driven, and administration, sport science, and sponsor supported” (Canadian Sport Centres, 2006, p. 33) athlete-development model. Since little research has been completed focusing on this model (viz., Black & Holt, 2009) this thesis had the purpose to better understand the adoption of the LTAD by cross-country ski (XCS) coaches. Two articles present a case study of three XCS club’s coaches, and a descriptive qualitative analysis of XCS coaches (N=13). Both analyses used Rogers’ (2003) Diffusion of Innovations theoretical framework to structure the narrative-interview guide, coding structure, and thematic analysis. Two key results of the thesis were an understanding of the link between a club’s characteristics and a coach’s perceived attributes of the LTAD, and secondly a proposed classification system for XCS coaches.

Although coaching has become a popular area for research, little is known about coaches of athletes with a disability (Cregan et al., 2007; DePauw & Gavron, 1991, 2005). The purpose of this study was to explore how disability sport coaches learnt to coach and, more specifically, how they learnt through interactions. Recent disability sport research has revealed that coaches work with their athletes to enhance their learning (Cregan et al., 2007; O’Neill & Richardson, 2008); as such, athletes also participated in this study. Data collection included 20 semi-structured interviews and 14 non-participant observation sessions with five coach-athlete dyads. A thematic analysis was conducted (Braun & Clarke, 2006), which revealed that coaches from various backgrounds commonly learnt through informal learning situations, most frequently through interactions with others. It is suggested that organizations nurture these informal situations and offer more disability-specific nonformal and formal situations to enhance coaches’ learning opportunities.

The stress-buffering model was used as a framework to explore the ways in which perceptions of social support are related to student-athletes’ stress, self-efficacy, and performance in their academic and athletic lives. Ninety-seven student-athletes were asked to complete a survey that measured these constructs with regard to a specific academic and athletic event. Results showed a significant negative relationship between stress and self-efficacy in an academic context and a significant positive relationship between self-efficacy and performance in both an academic and athletic context. Received social support was not significantly related to self-efficacy. The overall results showed moderate support for the stress-buffering model. Future research should explore the harmful and beneficial effects of stress for SAs, whether received or perceived availability of social support is helpful to SAs, and where social support rests in the stress-coping process. / A thesis to be submitted to the graduate division of the University of Hawaiʻi at Mānoa in partial fulfillment of the requirements for the degree of Master of Arts in Communicology August 2012. / The author thanks the Graduate Division at the University of Hawaii at Manoa for the funds provided towards the completion of this thesis.

Syftet med studien var att studera sambandet mellan elitjuniorers ledarskapspreferenser och deras personlighet. Urvalsgruppen bestod av 167 elitjuniorer, i åldrarna 16-20 år (M=17,29). Försökspersonerna var av både manligt (116 st) och kvinnligt (51 st) kön, vilka var aktiva inom interaktiva bollsporter. Deltagarna fick svara på tre olika frågeformulär (1) Demografisk fakta (2) Leadership Scale for Sports (LSS) (3) NEO Five-Factor Inventory (NEO-FFI). Efterföljande korrelationsanalyser visade signifikanta samband mellan Extraversion, Demokratiskt ledarbeteende och Positiv Feedback, samt mellan Neuroticism och Socialt stödjande ledarbeteende. Resultatet visade även ett signifikant samband mellan personlighetsdraget Trevlighet och Autokratiskt- och Socialt stödjande ledarbeteende. En slutsats utifrån resultatet är att prefererat ledarskap formas av olika personlighetsdrag, och varierar bland individer genom dess personlighet. I diskussionsdelen föreslås att ledarskapet inom idrotten bör präglas av en flexibilitet och anpassas till enskilda individer i större utsträckning. Exempel på praktiska implikationer och framtida forskning ges. / The purpose of the study was to examine the relationship between elite junior athlete’s   leadership preferences and their personality. Study participants consisted of 167 elite juniors, aged 16-20 years (M = 17,29). Subjects were both male (116) and female (51), and active in interactive sports. Participants were asked to answer three questionnaires (1) Demographic facts (2) Leadership Scale for Sports (LSS) (3) NEO Five-Factor Inventory (NEO-FFI). Subsequent correlation analyses showed significant associations between Extraversion, Democratic behavior and Positive Feedback, and between Neuroticism and social supportive behavior. The results also showed a significant correlation between the personality trait Agreeableness and Autocratic and Social support behavior. One conclusion from the results is that preferred leadership is a function of the athlete’s personality traits. This suggests that leadership in sports should be characterized by flexibility and adaptation to athlete’s individual differences to a greater extend. Examples of practical implications and future research are presented.

Abstract The gap between the revenue generated by division one football players and the value of an athletic scholarship is the marginal revenue product of these athletes. Because of the monopsonistic behavior of the NCAA, division one institutions capture an economic rent from their student athletes. This paper measures the rents generated by NCAA division one football players in the six powerhouse conferences by using linear regressions based on variables such as university revenue, future NFL draft picks, undergraduate population, and weekly AP Top-25 rankings. This paper will inform its readers on how much money these student athletes are generating for the NCAA and their respective schools, and will provide understanding as to why there has been so much controversy regarding the payment of NCAA athletes.

The Long Term Athlete Development (LTAD) model is an innovation created in response to the Canadian Sport Policy (Canadian Heritage, 2007). The LTAD is an “athlete centered, coach driven, and administration, sport science, and sponsor supported” (Canadian Sport Centres, 2006, p. 33) athlete-development model. Since little research has been completed focusing on this model (viz., Black & Holt, 2009) this thesis had the purpose to better understand the adoption of the LTAD by cross-country ski (XCS) coaches. Two articles present a case study of three XCS club’s coaches, and a descriptive qualitative analysis of XCS coaches (N=13). Both analyses used Rogers’ (2003) Diffusion of Innovations theoretical framework to structure the narrative-interview guide, coding structure, and thematic analysis. Two key results of the thesis were an understanding of the link between a club’s characteristics and a coach’s perceived attributes of the LTAD, and secondly a proposed classification system for XCS coaches.

Although coaching has become a popular area for research, little is known about coaches of athletes with a disability (Cregan et al., 2007; DePauw & Gavron, 1991, 2005). The purpose of this study was to explore how disability sport coaches learnt to coach and, more specifically, how they learnt through interactions. Recent disability sport research has revealed that coaches work with their athletes to enhance their learning (Cregan et al., 2007; O’Neill & Richardson, 2008); as such, athletes also participated in this study. Data collection included 20 semi-structured interviews and 14 non-participant observation sessions with five coach-athlete dyads. A thematic analysis was conducted (Braun & Clarke, 2006), which revealed that coaches from various backgrounds commonly learnt through informal learning situations, most frequently through interactions with others. It is suggested that organizations nurture these informal situations and offer more disability-specific nonformal and formal situations to enhance coaches’ learning opportunities.

Purpose: To assess the dietary intake and body composition of recreational and competitive female athletes, for the purpose of analyzing the relationships between macronutrient intake and body composition.. The main aim was to determine the relationship between caloric intake, carbohydrate (CHO) intake and protein intake with body fat percentage in active females. Methods: Using an IRB approved protocol, 44 volunteer female recreational and competitive athletes 18 years of age or older were recruited. Interviews were conducted to gather information on within day energy balance by assessing the time and amount of foods/beverages consumed, and the duration and intensity (using a Rating of Perceived Exertion scale) of activity performed on the day of assessment. All analyses were performed using Nutritiming™ (Calorie and Pulse Technologies, Atlanta, GA) to assess energy surpluses, energy deficits, and end of day energy balance. Information on date of birth, race/ethnicity, menstrual status, sleep and wake times, and prior diagnoses of metabolic disease and/or eating disorders were collected at the time of the interview. Height was assessed using a standard stadiometer. Weight and body composition were assessed via Bioelectrical Impedance Analysis (BIA) using InBody 230 (BioSpace Co. USA). The BIA assessment was performed to determine body fat percentage, Basal Metabolic Rate (BMR), Body Mass Index (BMI), segmental body composition, and fat and lean mass in kilograms. Nutrient data were derived using an interviewer-led, 24-hour recall. Results: CHO intake/kg total mass was significantly and inversely correlated with body fat percentage and BMI, (p=0.018 and p=0.001 respectively). Protein intake/kg total mass was also inversely and significantly correlated with body fat percentage (p=0.006). Fat intake was not significantly associated with BMI, body fat percent, or lean mass in kilograms. Total energy intake/kg total mass was inversely associated with BMI (p=0.001), with fat mass (p=0.001), and with body fat percentage, (p=0.001). CHO intake/kg total mass was positively associated with the total number of hours spent in an anabolic (i.e., EB>0) state (p=0.001), and was inversely associated with the total number of hours spent in a catabolic (i.e., EB < 0) state (p=0.001). CHO intake/kg total mass was the only substrate to be significantly correlated with the number of hours spent ± 400 kcal EB over a 24 hour period (p=0.001). Z-scores were created to establish categories of body composition and energy balance values. Utilizing Chi-Square tests, it was determined that more hours spent in an energy surplus (> 400kcal) was associated with higher body fat percent (p=0.042). Conclusions: CHO restriction, whether done intentionally or as a function of an energy restrictive intake, was commonly observed in this subject pool. Of the females surveyed, 79% did not meet their daily energy needs and, on average, consumed 49% of the recommended daily intake of CHO established for active people. The findings that subjects with lower CHO intakes had higher body fat levels, and that CHO was associated with improved maintenance of energy balance, which was also associated with lower body fat percent, suggest that physically active women should not restrict CHO to achieve a desired body composition. It was also observed that end-of-day energy balance was not associated with either energy substrate consumption or body composition.

Denna studie syftade till att undersöka elitidrottares anknytning till arbete under och efter avslutad idrottskarriär - och deras psykiska välbefinnande och anpassning kring avslutet på karriären. Studien var avgränsad till sporten bandy och gjord i en svensk småstad där bandy är den största på orten. Studien gjordes med intervjuer, antingen ansikte mot ansikte eller per telefon. Resultatet visade att samtliga upplevde att de hade haft stor hjälp av sin organisation/klubb att hitta jobb, och hade jobbat större delen under sina aktiva idrottskarriärer. Samtliga hade heltidsanställningar när intervjuerna gjordes. Deltagarna anpassade sig bra till ett civilt yrkesliv efter avslutad idrottskarriär  - trots att den första perioden just vid tiden runt avslutet upplevdes som traumatisk. Det psykiska välbefinnandet upplevdes som gott när väl denna anpassning skett. / Ina qualitative study professional athletes relation to employment - during andafter retirement from the sport was explored. The psychological transition fromactive to retired active was also investigated - and so was the psychologicalwell-being . The study was limited to the sport of bandy and the study was done in a smallSwedish town where bandy is the biggest sport around.  Interviews were made face to face with theinformants, or by telephone. The result showed that all the informants felt thatthey have had great assistance from the club in  finding employment, and all informants had civilemployments during their career as professional athletes.  All informants had fulltime employments whenthe interviews were made (except for one who was retired). The participants adjustedthemselves well psychologically to a life focused solely on family and a civilcareer - though the first period just around the retirement from bandy wereexperienced as traumatic.  Thepsychological well-being was experienced as good when the transition fromprofessional athlete to a civil career was well in place.

Date: May 30, 2012  University: Mälardalen University, Sweden  Program: MIMA- International Marketing  Course Name: Master Thesis (EFO705)  Title: Creating Brand Awareness Through Event Marketing  The Off-Field Competition of Sportswear Companies in the Olympics  Authors: Laura Dolge and Malin Marmbrandt  Purpose: The purpose of this paper is to research how companies are promoting themselves efficiently to increase brand awareness through advertisement in major sporting events, through viral marketing and athlete endorsement.  Research Questions: Firstly: What are the major differences and similarities between the official and non-official sponsors and their marketing activities when creating brand awareness in sporting events?  Secondly: How do official and non-official sponsoring companies increase brand awareness in sporting events through viral marketing activities?  Thirdly: How do official and non-official sponsoring companies increase brand awareness in sporting events through athlete endorsement?  Method: Data was collected with a qualitative multi-method approach that consists of observations of online social networks and media (netnography), and semi-structured interviews was applied.  Conclusion: The main differences between the official and the non-official sponsor´s marketing campaigns are that the official sponsor has the advantage of using the event’s logo in its campaigns, and is able to advertise during the event. Whilst, there are many rules that restricts the non-official company´s campaigns. Regardless, non-official sponsors are still able to associate themselves with the event by using creative viral marketing campaigns and endorsing athletes, thus create brand awareness by so called ambush marketing.