by Heung Yin-yuk. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf 88. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF EXHIBITS --- p.vii / ACKNOWLEDGMENT --- p.viii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Objectives --- p.1 / Adequacy-Importance Model --- p.3 / Attitude Toward a Brand --- p.4 / Chapter II. --- METHODOLOGY --- p.6 / Exploratory Research --- p.6 / Research Design --- p.6 / Questionnaire Design --- p.7 / Data Collection --- p.7 / Results --- p.8 / Descriptive Research --- p.9 / Research Design --- p.10 / Sample Design --- p.11 / Questionnaire Design --- p.11 / Data Collection --- p.16 / Data Analysis --- p.16 / Chapter III. --- LIMITATIONS --- p.17 / Chapter IV. --- RESULTS --- p.19 / Criteria/Product Attributes that are Important to Consumers in Their Evaluation of Athletic Shoes --- p.19 / The Relative Importance of Criteria/Product Attributes --- p.20 / Rank of Attributes Among All Respondents --- p.22 / Consumers' Evaluation of the Major Brands of Athletic Shoes with Respect to Each of the Product Attributes --- p.23 / Consumers' Attitudes Towards the Major Brands of Athletic Shoes --- p.27 / "Relating Preference, Attitude Score and Purchase" --- p.29 / Characteristics of Respondents --- p.38 / Characteristics of Respondents Who Preferred Each Brand the Most --- p.46 / Chapter V. --- FINDINGS THROUGH COMPARING THE RESULTS FROM MALE AND FEMALE RESPONDENTS --- p.52 / Budget for the Purchase of Athletic Shoes --- p.52 / Frequency of Wearing Athletic Shoes --- p.52 / Usage Pattern - Athletic Shoes as Sports Wear Versus As Casual Wear --- p.53 / Evaluation of Product Attributes --- p.53 / "The Ranking of Reebok, Nike and Bossini" --- p.54 / Chapter VI. --- STRATEGIES FOR ATTITUDE CHANGE --- p.55 / Framework for Attitude Change --- p.55 / Alter the Saliency of Attributes --- p.55 / Alter Beliefs about a Brand --- p.56 / Strategic Implications for Each Brand --- p.56 / Reebok --- p.60 / Nike --- p.62 / Bossini --- p.63 / Chapter VII. --- "RELATIONS BETWEEN ATTITUDE SCORE, PREFERENCE AND PURCHASE" --- p.64 / Chapter VIII. --- CONCLUSION --- p.66 / APPENDICES --- p.69 / BIBLIOGRAPHY --- p.88

Online health communities (OHCs) have been increasingly popular among patients with chronic or life-threatening illnesses for the exchange of social support. Contemporary research of OHCs relies on methods and tools to handle analytics of massive user-generated content at scale to complement traditional qualitative analysis. In this thesis, we aim at advancing the area of research by providing computational tools and methods which facilitate automated content analysis, and by presenting applications of these tools to investigating member characteristics and behaviors. We first provide a framework of conceptualization to systematically describe problems, challenges, and existing solutions for OHCs from a social support standpoint, to bridge the knowledge gap between health psychology and informatics. With this framework in hand, we define the landscape of online social support, summarize current research progress of OHCs, and identify research questions to investigate for this thesis. We then build a series of computational tools for analyzing OHC content, relying on techniques of machine learning and natural language processing. Leveraging domain-specific features, our tools are tailored to handle content analysis tasks on OHC text effectively. Equipped with computational tools, we demonstrate how characteristics of OHC members can be identified at scale in an automated fashion. In particular, we build up multi-dimensional descriptions for patient members, consisting of what topics they focus on, what sentiment they express, and what treatments they discuss and adopt. Patterns of how these member characteristics change through time are also investigated longitudinally. Finally, relying on computational analytics, members' behaviors of engagement such as debate and dropping-out are identified and characterized. Studies presented in this thesis discover static and longitudinal patterns of member characteristics and engagement, which are potential research hypotheses to be explored by health psychologists and clinical researchers. The thesis also contributes to the informatics community by making computational tools, lexicons, and annotated corpora available to facilitate future research.

The study and measurement of attitudes toward racial and ethnic groups are important parts of the field of cross-cultural psychology. The present study examined a theory of racial attitudes, that of symbolic racism, and several demographic variables. The sample population consisted of 575 Caucasians and 122 Far-East Asian college students. Results indicated that Symbolic Racism is a unique theoretical construct, that Caucasian students were less racially biased than their Asian peers, and that group differences in racial attitudes existed across religious affiliation, number of reported interracial friendships, and gender.

The purpose of this study was to understand the experiences of single fathers attending a community college. Single fathers comprise one-fifth of all single parent families, yet little research has been done on this growing segment of the population. A phenomenological approach was utilized to examine the attributes, needs, and challenges facing single fathers who were community college students. Seven single fathers attending a community college in the Northwest participated in this study. The fathers had primary responsibility for raising their children, had been enrolled at least half-time, and were attending the college for a minimum of one year. Data were collected through individual in-depth interviews and a focus group. Seven main themes emerged from the data: 1) Ambivalence, 2) Stability, 3) Finding support, 4) Mattering, 5) Success Factors, 6) Barriers, and 7) How the college can assist single father students. Three factors were identified as a result of the study. (1) Attending community college improved family relationships. The flexibility of class scheduling allowed the fathers to spend more time with their children. (2) The experience of single fathers and single mothers attending community college are remarkably similar, with the exception of how each accessed support networks. Single fathers were much less likely to initially identify and utilize support networks. (3) How single fathers viewed their identity and their definition of masculinity changed. Prior to attending community college, their primary identity was related to their work. As students, their identity shifted to being recognized as good students and good fathers. / Graduation date: 2005

This study focused on the worldminded attitudes of Japanese college students in Japan and in the United States. The effects of studying abroad and the change in attitudes between Japanese college male students and female students were examined in terms of worldmindedness, which is defined as a frame of reference, or value orientation, favoring a worldview of the problems of humanity, with mankind rather than nationals of a particular country as the primary reference group. In this study worldminded attitudes are defined as attitudes about religion, immigration, government, economics, patriotism, race, education and war. This study tested the hypotheses that worldmindedness scores would increase as a result of the study program in the United States, and that Japanese women would score higher worldmindedness scores than would Japanese men. The data were collected from Japanese students who studied at Oregon State University for five months, and those who had not studied abroad before. The results revealed that woridmindedness scores increased as a result of the study in the United States, supporting the first hypothesis. While female students began their foreign study significantly more worldminded than their male counterparts, only the males changed significantly. Paradoxically, the females who did not study abroad scored more worilmindedness than the females who did. However, the sample size for females was very small (N=18). Generalizations drawn from the experimental group data are limited by the low completion rate: the data were collected during the last two weeks of a five-month period at Oregon State University, and only 40 percent of the questionnaire were completed. Therefore, those who had adopted more worldminded position might have been over represented. A replication of the study could insure against partial data. Also, it would be important to know if Japanese students revert back to their less worldminded views after returning to Japan. Longitudinal studies could resolve this issue. / Graduation date: 1991

published_or_final_version / Education / Master / Master of Education

How well individuals relate or communicate with one another can make or break a project. Landscape architects and contractors appear to have a relationship which is tarnished by mistrust. This mistrust hinders communication and prevents jobs from running as smoothly as possible. Research was conducted to collect data on the relationship between landscape architects and landscape contractors. A questionnaire was designed and sent to one hundred landscape architects and contractors within the State of Arizona to gather first hand information from the involved parties. Results from the research indicated relationships have improved over the past ten years. Areas suggested for further growth: (not in any particular order of importance) (1) establishment of a joint organization, (2) internship programs for landscape architectural students, (3) specifications tailored to specific projects, (4) a referral agency for contractors, (5) revamping competitive bid system, (6) nursery visitation for both parties, (7) architects taking the leadership role in the industry.

The purpose of this study was to determine the degree of sensitivity of preservice elementary teachers to the language differences of Mexican American children in an oral reading task. The review of related research dealing with language attitudes toward nonstandard speech revealed that te

No description available.

Dissertation submitted in partial compliance with the requirements for a Masters Degree in Technology, in the Department of Chiropractic at the Durban University of Technology, 2008 / Introduction: One of the most important responsibilities of a rugby coach towards players is that of injury prevention and advice. Often these responsibilities fall solely on the coach, but sometimes he has the benefit of sports medical personnel at his service. Therefore in order for the coach to best service this sport and industry, his/her knowledge and perception of Chiropractic and other sports medical personnel is critical. Objective: To establish an understanding of Durban rugby coaches’ perceptions and knowledge of Chiropractic to formulate initiatives aimed at bridging gaps and building co-operation between coaches and various medical personnel that they have at their disposal. Methods: A survey was distributed to 149 rugby coaches within 23 high schools and 67 rugby coaches within 24 rugby clubs, resulting in a total of 219 rugby coaches in the greater Durban area received a questionnaire for completion and return. Results: Of the 85 coaches that participated (38.8% response rate), the majority were White (95%), male (99%), with a mean age of 37.36 years and coached at the amateur level (65.1%). School coaches dominated the participants with 67.1% with 61 (71.8%) having obtained a rugby coaching qualification and 26 (30.6%) having another professional sport, fitness or medical qualification besides that of rugby coaching. Most (94.9%) participants referred players to a health professional for examination and / or treatment. This included Physiotherapists, 80% of the time, GPs 70.6% of the time and Chiropractors, 60% of the time. Twenty-nine (34.1%) had a Chiropractor on their medical management team and 28 (96.6%) said it was a positive experience. Of those who did not have a Chiropractor on the team, 82.4% said they would consider it in the future. Over half (65.5%) had personally been treated by a Chiropractor. The 3 most frequent conditions associated with Chiropractic included: Disc herniation (42.6%), low back pain (36.1%) and whiplash (32.8%). Notwithstanding this outcome, the level of knowledge was low with the mean knowledge score (an aggregate knowledge score derived statistically from all questions relating to the knowledge of Chiropractic) of the group was 55.8% (SD 21.9%), even though the range varied from 0 to 96%. Although the coaches’ knowledge of Chiropractic was low, most participants (76.2%) had a favourable view of the Chiropractic profession. Furthermore the coaches perception of Chiropractic related significantly to their knowledge (p = 0.037). In addition the higher their knowledge scores the more positive their view. Conclusion: This study established what knowledge base is available that could promote rugby coaches greater understanding of the Chiropractic profession and related medical personnel. There was a positive association between increased knowledge and a better perception of Chiropractic, suggesting that if knowledge were improved, then perception and attitude towards Chiropractic and related medical personnel would further improve. This increased awareness may improve knowledge, understanding, communication and utilization with the Chiropractic profession and related medical personnel and ultimately these professions within rugby may gain a greater level of acceptance.