Kadlec, T. Forex interventions of CNF in front of the door to Eurozone. Di-ploma thesis. Brno: Mendel University, 2015. This thesis study the foreign exchange intervention of Czech National Bank, launched in November 2013. Under the circumstances have been chosen to use the Marshall-Lerner condition which finds the economy suitable for cur-rency devaluation or not. For reach this goal have been calculated regression analysis with two alternative results for calculating the condition. In the first alternative, full Marshall-Lerner equation, could not be satisfaction of condi-tion proven, but nor was dissatisfaction. In the second one, where was import of Czech Republic calculated with zero value according to regression analysis result, was the condition satisfied. Results have been compared with numbers from United Kingdom and found opposed. In comparison to Slovak Republic was found Czech development of macroeconomic indicators better.

The goal of this work was to evaluate the order of student accounts in terms of advantegousness, which are offered by banks on the domestic banking market. Not only theoretically, but also using quantitative methods. Firstly, the current offer of students products on the domestic market was explored, then a survey among some students was made in order to determine which student accounts are the most favourite ones, most commonly used and why. By using methods multiple-criteria evaluation of alternatives clients can make an easier decision when choosing from a large number of specified criteria. Afterwards, an appropriate evaluation criteria were fixed and evaluated in terms of profitability of individual alternatives by using methods of multiple criteria evaluation. For all analysed students, the account called - U konto pro mladé from UniCredit Bank was clearly selected as the best one. On the contrary account FRESH from Česká spořitelna appeared to be the mist disadvantageous one. According to the questionnaire, this account is owned by the majority of young respondents.

The main objective of this thesis is to evaluate the benefits of bank loans to selected banks in terms of profitability for the client in the segment of ndividuals and legal entities. Diploma thesis in the literature review describes the essence of the banking system in the Czech Republic, the basic concepts associated with the lending activity of banks, types of loans, their classification and rating system for the client's creditworthiness. Marginally they are also described alternative forms of financing. Analytical part contains a selection of specific banking institutions - Česká spořitelna, a.s., Komerční banka, a.s. and Československá obchodní banka, a.s. It also examines the selected products offered to natural and legal persons in terms of profitability for the client and describes their characteristics. Readers also describes the concrete steps of the lending process. Based on the analysis of the product portfolio was selected banking entities in each product group evaluated with the assistance of the points system the best. The analysis shows that the most advantageous credit terms provided by Komerční banka. The only exceptions are overdraft loans to individuals, which provide favorable conditions other banks analyzed and credit cards for individual person, where the best offer Československá obchodní banka,a.s.

The diploma thesis deals with mortgage loans in the introductory part. There is the definition of a mortgage loan and listed its basic types. The thesis deals also with process of provision including the most important requirements: creditworthiness of a client, securing the loan, amount of the loan, the loan agreement, drawing and repayment of the loan. Further this work is focused on the price of mortgage loan and other related aspects such as mortgage bonds, state aid or supplementary loan. In the second part of the thesis there are presented the basic characteristics and the development of the mortgage market in the Czech republic. This part also contains the analysis of current offer of mortgage products by selected banks. The comparison is based on the model example and the most advantageous mortgage loan is evaluated according to selected criteria.

This thesis deals with bank fees in the Czech Republic, which has been a topical issue in recent years. The objective of this thesis is to analyse and compare bank fees in the Czech Republic. It also aims to evaluate selected bank fees in terms of their importance for generating profit for the banks as well as from the clients perspective. The introduction to the theoretical part describes the basic characteristics of the banking system. The thesis then presents bank products and services, bank fees and the bank fee policy. The work includes a survey and analysis of the banking market in term of banking institutions in the years 2007 to 2014. It also includes a financial analysis for the years 2007 to 2015 and an analysis of the banking market from the perspective of the client, which compares selected banking institutions on the basis of charges and selected banking products based on fees. It defines three sample groups for which the most suitable banking products and banking institutions are recommended. In conclusion, the results are formulated together with recommendations for banks and clients. For the client Student came out best a current account UniCredit Bank, U Konto for youngsters. The Active client is also recommended by UniCredit Bank with banking product of U Konto. For target group Pensioner is the most suitable banking institution mBank where the monthly cost is CZK 70. The client can save thousands of CZK per year by making the right choice.

The main goal of this thesis is to value the effect of the exchange rate policy of the Czech National Bank on the internal economy. In this case, exchange rate policy means the introduction of foreign exchange intervention, which was joined by the Czech National Bank in November 2013. In the theoretical part is the most attention paid to the foreign exchange market, foreign-exchange interventions, which are among the indirect monetary policy instruments. There are also described the functions and roles of the central bank. In the practical part of the thesis is an analysis of macroeconomic developments in the Czech Republic and other selected European countries. There is the comparation which allows to evaulate the realized exchange rate policy of the Czech National Bank. This part of the thesis are also discussed possibilities deadline for the completion of the exchange rate commitment and its form. The last chapter includes opinions of respected economists and organizations on exchange interventions.

Diploma thesis is about communication activities in banking sector on social media, which are very widespread tool for marketing communications these days. The thesis is divided into two parts, theoretical part or literary research and practical part. Theoretical part describes the various social networks, including their history and functions. Most of the theoretical part is focused on Facebook. Furthermore, the theoretical part describes tools that are used in the creation of content or in analyzing the success of communication. In the practical part I will create content, one post each month. I would like to create the most relevant content that would derive from the results that I emerged from my bachelor thesis Bank and social networks. Here I analyzed the most successful content in different months on the Facebook site G2 Komerčky. At the end of each month, posts created by me will be analyzed in comparison with other posts on the site and I could confirm or deny whether it was content generated by me identified with the results of the analysis of my bachelor thesis.

The thesis reports comparison of soil seed bank with actual vegetation in alluvial sites of the upper stream of Lužnice river in respect to three biotopes. The study focuses on two different methods of soil seed bank investigation and aims to reveal the applicability of macrofossil analysis for palaeoecological records and its interpretation.

This diploma thesis compares the bank accounts offered by banks to students. The diploma thesis also compares the offers overdraft, which are provided on student accounts. The analysis includes student´s accounts of the four largest Czech banks (Česká spořitelna, a. s., Komerční banka, a. s., Československá obchodní banka, a. s.,GE Money Bank, a. s.) two German banks (Deutsche Bank AG, Commerzbank AG) and two Slovak banks (Slovenská spořitelna, a. s., Tatra banka, a. s.).

The aim of this thesis was to analyze student bank accounts offered by selected banking institutions in Czech Republic. This analysis and following evaluation was based on study of offered products as well as on a questionnaire survey which was focused on interest about student bank accounts, satisfaction, use of banking services and other products. This thesis consists of two parts, theoretical and practical. The theoretical part deals with the issue of banking, describes student bank accounts. The practical part contains comparison of selected bank accounts, evaluation of the questionaire and evaluation of established hypotheses. This thesis could help to potencial clients with the choice of the bank account. However, it is not easy to recommend one product.