This diploma work describes a specific banking product children account on the Czech market. Compares existing product line with the requirements of potential customers. Its aim is to monitor the product in the portfolios of Czech banks, analysis of the marketing mix for market leaders, evaluation of preferred features of the product from the perspective of potential customers and their motivations. Produces results useful for product managers of the products in banks, workers of marketing departments of banks, personal bankers, employees of advertising agencies and also for those who seek this kind of product. Based on the findings, recommendations regarding this product are formulated, as well as recommendations for other marketing mix areas.

This diploma thesis deals with model of project realization within the bank. It is divided into theoretical and practical parts which complement each other. The first part, the theoretical one, is focused on defining theoretical assumptions about the business process', modelling, project and key performance indicators. The practical part includes the determination of project realization course, its comparison with established standards and subsequently designs of business process model. Along with the designed model there are set appropriate key performance indicators which are compared with ITIL and Prince 2 approaches. These three components of practical part meet the goal of the whole thesis.

The thesis focuses on the competition and concentration of the Czech banking market, using the Competitive Intelligence tools to gain and maintain the competitive advantage. Assessment of the domestic banking market concentration is based on the results of indicators, such as the concentration ratio and Herfindahl Hirschman Index. On the basis of the degree of the competition among the subjects in this segment the attention is given to the process of the Competitive Intelligence which, if implemented properly in the company structure, ensures the bank to gain and maintain the competitive advantage. Possible areas of interest are also mentioned, systematic monitoring of these areas enables the bank to take timely actions responding to changes in the competitor strategy and leading to improve relationships with clients.

The diploma thesis is focused on evaluating the state of convergence process of the Czech Republic to the European Union with major accent on areas governed by the Czech National Bank. In the theoretical part a brief description of past and present monetary cooperation in Europe is presented, as well as a description of the Czech National Bank. Next part deals with the achieved level of convergence, from the perspective of both the Maastricht criteria and real convergence. The main contribution of the thesis is an evaluation of the prospects of adopting euro under conditions of the expected economic development.

Cílem diplomové práce je zpracování vědecky odůvodněných metodických ustanovení a praktických doporučení ke zvyšování konkurenceschopnosti obchodní banky na základě rozvoje regionální sítě.

Diplomová práce pojednává o souvislostech mezi bankovním systémem a financováním podniku. Zaměřuje se na faktory, které ovlivňují získání bankovního úvěru, jeho cenu a profitabilitu z těchto bankovních obchodů z pohledu banky a to vše při respektování zásad dohody BASEL II.

This Master Thesis describes marketing strategy of G2 Student Account that was adopted by Komerční banka, a.s. in 2007. Despite a strong competition , within a year after its launch the bank became a market leader in student accounts segment. Objectives of this work are to introduce theoretical approaches to marketing strategy creation, to depict activities connected to launching a particular marketing strategy and last but not least, to evaluate its results and propose possible corrections.

The aim of this thesis is to describe Czech mortgage market and follow its development from the beginning till now. This thesis does not contain only description of mortgages, but also gives the demographical overview of regions and mortgages analyses provided by competitive banks. Following attention is dedicated to "Hypoteční banka, a.s.", which was the first on the Czech market and this bank is still the number one, following by competitors. This thesis is focused on its strategy, with the detailed description of financial results. Thesis also contains tables and graphical analyses for easier understanding and clear overview.

The object of the Diploma thesis is the analysis of mortgage loan parameters on the Czech market, their subsequent comparison and evaluation of the most advantage variants of housing financing. The thesis also deals with the conditions of mortgage loans providing. The comprarison is made on the most significant providers of mortgage loans, who have controlled in the long term 90 % of the market. Within the Diploma thesis is compared five mortgage products offered by Hypoteční banka, a. s., Česká spořitelna, a. s., Komerční banka, a. s., Raiffeisenbank, a. s. a UniCredit Bank, a. s. For analysis was compiled form that includes parameters, basic interest rates and charges for mortgage loans. The parameters are obtained from external and internal bank materials and structured interviews with mortgage specialists. The evaluation of products is used to assess the flexibility, complexity and costs of particular product. I find Hypotéka České spořitelny to be the most comprehensive and flexible product. The lowest interest rates offer Komerční bank with Hypoteční úvěr Plus and UniCredit Bank with Hypoteční úvěr Individual, the highest interest rates has Hypoteční banka with Hypoteční úvěr do 100 %. Hypotéka Klasik offered by Raiffeisenbank is the charges most gentle, the most demanding on charges is Hypoteční úvěr do 100 % offered by Hypoteční banka. The most advantageous mortgage loan can't be unequivocally evaluated. It depends on whether the client prefers the lowest repayment or the most comprehensive and flexible product by which is possible, for example, pay the extraordinary instalment.

The aim of this thesis is to assess the financial health of the company J&T BANK for the five-year economic period from 2010 to 2014 based on various methods of financial analysis. The entire thesis is structurally divided into two main parts. The first part, purely of a theoretical nature, deals with the very financial analysis, or its main aspects, which can comprehensively evaluate the bank's performance using financial and analytical methods. In the second part, there is application of the selected methods, which were introduced in the theoretical part, on the bank. First, absolute and ratio indicators are analysed-also in the context of the bank's competitive position-which are then supplemented by a detailed breakdown of return on equity, results of selected prediction models of financial distress, and SWOT analysis. In the conclusion, the thesis sums up all partial results obtained, which are then used for the prediction and evaluation of the overall financial situation of the company.