Xiong, Liying. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2010. / Includes bibliographical references (leave 34). / Abstracts in English and Chinese. / Chapter 1 --- Introduction --- p.1 / Chapter 2 --- Hong Kong Horse Racing Market and Models in Horse Racing --- p.3 / Chapter 2.1 --- Hong Kong Horse Racing Market --- p.4 / Chapter 2.2 --- Models in Horse Racing --- p.5 / Chapter 3 --- Probit Regression Model Incorporating with Public Estimates --- p.9 / Chapter 3.1 --- Estimation under No Particular Conditions --- p.10 / Chapter 3.2 --- Estimators under Particular Condition --- p.15 / Chapter 4 --- Prediction and Testing --- p.23 / Chapter 4.1 --- Prediction of Win Probability --- p.24 / Chapter 5 --- Conclusion --- p.32 / Bibliography --- p.34

According to the development of the gambling industry and the changes of gambling concepts, the gambler participation rate has raised gradually. Moreover, the importance of living quality and diversity is being highlighted nowadays. People choose to join gambling activities in order to fulfill a dream or to acquire the excitement, for example, buying the fantastic lotteries or the extremely exciting sports betting. The purpose of the present study is to explore the relationships among gambling motivation, types of gambling activities, and gambling involvement. To test the accuracy of hypotheses, 827 self-report data were collected from internet-based and paper-based questionnaires. The results indicate that gambling motivation significantly influences the choice of gambling activities; the choice of gambling activities significantly influences the level of gambling involvement; gambling motivation significantly influences the level of gambling involvement. To be more specific, the results also suggest that gamblers are more likely to participate in the skill of gambling with higher intrinsic motivation, and these people have higher gambling involvement. Furthermore, the choice of gambling activities will mediate the relationship between gambling motivation and involvement. At the end of the research, the implications for practices and the suggestions for future researchers are discussed.

This paper examines the efficiency of pricing in the NFL point spread betting market, as hypothesized by the Efficient Market Hypothesis, through both statistical and economic tests. This market provides a simpler framework to test such economic hypotheses than conventional financial markets. Using a larger sample size than past literature, this paper finds that while the market is efficient in the aggregate sense, there are still some profit opportunities which imply pricing inefficiencies.

Thesis (M.U.R.P.)--University of Adelaide, Dept. of Architecture, 1982. / Typescript (photocopy).

Thesis (M.A.)--University of Canterbury, 2007. / Typescript (photocopy). Includes bibliographical references (p. 137-147). Also available via the World Wide Web.

Project report (M.S.) -- Worcester Polytechnic Institute. / Keywords: Bayesian; NFL; Bradley-Terry. Includes bibliographical references (p. 54-55).

I följande uppsats undersöks den svenska spelbolagsmarknaden och dess marknadsföring. Tyngdpunkten ligger på att undersöka hur konsumenternas attityd till de svenska spelbolagens marknadsföring ser ut och vad som ligger till grund för denna attityd. I uppsatsen används tre olika metoder för att ge en så tydlig bild av ämnet som möjligt. Metoderna som används är enkäter och intervjuer med konsumenter, samt systematisk observation av de sex spelbolag med högst marknadsföringskostnader 2018. Enkäten genomfördes digitalt med syftet att skapa en bild av konsumenternas åsikter kring ämnet och gav 104 svar. Tre stycken intervjuer med konsumenter gjordes via telefon för att skapa en djupare förståelse kring konsumenternas åsikter och observationer genomfördes av de utvalda spelbolagens marknadsföring via TV och digitala kanaler, såsom sociala medier och deras egna hemsidor, för att skapa en mer objektiv bild av hur spelbolagen faktiskt arbetar med sin marknadsföring. Ett teoretiskt ramverk används i studien baserat på teorier inom marknadsföring, konsumentbeteende samt konsumentupplevelse. Teorierna används för att forma enkät- och intervjufrågor, skapa observationsscheman samt för att kunna genomföra grundliga analyser av empirin. Sammanfattningsvis visade resultatet av studien att det går att se differentiering mellan spelbolagen, främst mellan betting- och casinobolag, samt att bland annat mängden marknadsföring som konsumenter utsätts för påverkar bilden av spelbolagens marknadsföring till det negativa. / In the following study the Swedish betting- and gambling industry and the companies’ marketing is being investigated. The main focus is exploring how the customers attitude is towards the Swedish betting- and gambling companies and their marketing, and what the foundation of the customers attitude is based on. For the study three different methods were used to give the best picture possible of the subject. The methods that were used were surveys and interviews with the customers and systematic observations of the six companies with the highest marketing costs for 2018. The survey was done digitally, and received 104 answers, with the purpose of creating a view of the customers’ opinions. Three interviews with customers were made by phone to create a deeper understanding for the customers’ opinions, and observations of the selected betting- and gambling companies’ marketing by TV and digital channels, like social medias and their own internet pages, were made to create a more objective image of how the companies actually work with their marketing. A theoretical framework is being used in the study, based on theories in marketing, customer behavior and customer experience. The theories were used to create questions for the survey and interviews, to create observation schemes, and to be able to make a thorough analysis of the gathered empirical data. To summarize, the result of the study shows that there is some differentiation through the marketing between the companies, primarily between betting and casino companies, and that the amount of marketing that the consumers are exposed to, amongst other factors, affects their attitude against the betting- and gambling companies to the negative.

In this thesis we study the problem of forecasting the final score of a football match before the game kicks off (pre-match) and show how the derived models can be used to make profit in an algorithmic trading (betting) strategy. The thesis consists of two main parts. The first part discusses the database and a new class of counting processes. The second part describes the football forecasting models. The data part discusses the details of the design, specification and data collection of a comprehensive database containing extensive information on match results and events, players' skills and attributes and betting market prices. The database was created using state of the art web-scraping, text-processing and data-mining techniques. At the time of writing, we have collected data on all games played in the five major European leagues since the 2009-2010 season and on more than 7000 players. The statistical modelling part discusses forecasting models based on a new generation of counting process with flexible inter-arrival time distributions. Several different methods for fast computation of the associated probabilities are derived and compared. The proposed algorithms are implemented in a contributed R package Countr available from the Comprehensive R Archive Network. One of these flexible count distributions, the Weibull count distribution, was used to derive our first forecasting model. Its predictive ability is compared to the models previously suggested in the literature and tested in an algorithmic trading (betting) strategy. The model developed has been shown to perform rather well compared to its competitors. Our second forecasting model uses the same statistical distribution but models the attack and defence strengths of each team at the players level rather than at a team level, as is systematically done in the literature. For this model we make heavy use of the data on the players' attributes discussed in the data part of the thesis. Not only does this model turn out to have a higher predictive power but it also allows us to answer important questions about the 'nature of the game' such as the contribution of the full-backs to the attacking efforts or where would a new team finish in the Premier League.

Cheung Man-Yuen. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves 35-40). / Abstracts in English and Chinese. / Chapter 1 --- Introduction --- p.1 / Chapter 1.1 --- Rank Regression --- p.1 / Chapter 1.2 --- Clustering --- p.2 / Chapter 1.3 --- Modeling of the ranked data --- p.3 / Chapter 1.4 --- Application in Horse Racing data --- p.4 / Chapter 2 --- Semi-Parametric Regression Model --- p.7 / Chapter 2.1 --- Review --- p.7 / Chapter 2.2 --- Parameter Estimation --- p.9 / Chapter 3 --- Random Effects --- p.11 / Chapter 3.1 --- Definition --- p.11 / Chapter 3.1.1 --- A Simple Estimation Algorithm --- p.13 / Chapter 3.2 --- Metropolis-Hastings Algorithm for Simulating Random Effects --- p.14 / Chapter 3.3 --- EM Algorithms for Maximizing the Likelihood --- p.16 / Chapter 3.3.1 --- Stochastic EM Algorithm --- p.17 / Chapter 3.3.2 --- MCEM Algorithm --- p.18 / Chapter 4 --- Application --- p.20 / Chapter 4.1 --- Fundamental Variables and Variable Selection --- p.21 / Chapter 4.2 --- Simulation Results --- p.23 / Chapter 4.3 --- Betting Strategies and Comparisons --- p.25 / Chapter 5 --- Conclusions and Further Studies --- p.29 / Appendix --- p.31 / Bibliograply --- p.35

The thesis describing Strategy of business unit is divided into three parts. First theoretical part summarizes strategic management together with strategic analysis, consisting of external and internal part. Second part describes operations on betting market, contemporary Czech market, its development and actual services offered. Last part analyses the strategy of Tipsport Company. It contains basic characteristic of the company followed by development of individual parts of business strategy such as SWOT and PEST analysis and marketing strategy.