This thesis is dedicated to a very interesting topic, which was dedicated to comparisons of business conditions in the Czech Republic and Russia. This theme is very interesting, because Czech companies are beginning to turn their attention to the markets of Eastern Europe. The Russian market is very promising: a relatively large population, rising living standards, the impact on other countries of the region, etc. Doing business in Russia and in the Czech Republic is significantly different - both in legal as well as in financial and advertising sectors. Comparison of business conditions was carried out in several ways. The first way was to undertake a basic analysis of the legal standards associated with the business. The main goal of this work is the detailed analysis and comparison of the business environment in Russia and in the Czech Republic. The central hypothesis is -- doing Business in the Russian Federation is far more complex in terms of administrative complexity, but offers far more options than in the Czech Republic. The author in his thesis worked with Russian, Czech and with resources.

Cieľom diplomovej práce je predstaviť návrh podnikateľského zámeru na založenie súkromnej materskej školy Montessori. Diplomová práca je rozdelená do troch častí. Prvá časť sumarizuje teoretické poznatky. Druhá časť sa zaoberá analýzou trhu. Posledná časť práce obsahuje popis štruktúrovaného podnikateľského plánu vrátane organizačnej časti a finančného plánu, ktoré sú založené na výsledkoch predchádzajúcich častí práce.

A gestão do valor para o cliente é uma estratégia de marketing fundamental para que as empresas em ambientes altamente competitivos obtenham vantagem competitiva e ofereçam valor superior aos clientes, contribuindo assim para suas estratégias de crescimento de forma sustentável. Neste contexto, esta tese teve por objetivo propor um novo esquema integrado para mapeamento e gestão do valor para o cliente, que contribuísse para melhorar as estratégias competitivas das organizações no mercado empresarial, de forma que ofertem e obtenham valor superior. Para atingir tal objetivo, foram analisadas inicialmente a hierarquia das estratégias, iniciando pelo estudo da estratégia de crescimento. Em seguida foram estudadas as estratégias competitivas, onde foram analisados em profundidade os modelos propostos por diferentes autores. Na seqüência, foram analisadas as estratégias funcionais, em específico as de marketing, no que tange à orientação para mercado, segmentação e posicionamento, com foco no mercado empresarial. Por fim, foram estudadas as teorias acerca da gestão de valor para o cliente, com foco no mercado empresarial, identificando suas implicações e impactos para as estratégias corporativas e competitivas das organizações. Ao final da revisão da literatura, foi proposto um esquema integrado para gestão do valor para o cliente, onde se procurou combinar os aspectos que melhoram o valor da oferta de uma organização ao mercado, a análise da mudança dos atributos valorizados ao longo do tempo pelo cliente, a melhor comunicação dos valores oferecidos e a análise da performance de mercado. Para complementar e enriquecer o esquema proposto, foi realizada uma pesquisa de campo por meio de um estudo de caso no mercado empresarial. A escolha da EMPRESA K se deu em função de sua relevante participação no segmento de mercado em que atua, e devido às importantes inovações tecnológicas que contribuem para o desenvolvimento do setor. Foram entrevistados dezesseis colaboradores de diferentes níveis hierárquicos, das áreas comercial, de marketing e de serviços. A análise das entrevistas realizadas na EMPRESA K foi importante para melhorar o esquema integrado proposto na revisão da literatura. Assim, foi possível delinear um novo esquema integrado, composto de seis etapas, visando contribuir para a elaboração de modelos de gestão do valor para o cliente e proporcionar às empresas do mercado empresarial uma ferramenta que contribuirá para a obtenção de performance superior. / Customer Value Management is a marketing strategy for companies in highly competitive environments that want to gain competitive advantage and deliver superior value to their customers, and as a consequence, to contribute to their growth strategies in a sustainable way. In this context, this thesis aims to propose a new integrated scheme for mapping and managing customer value, which contributes to improving the companies competitive strategies in the business to business market in order to provide and obtain superior value. To achieve this goal, the concept of strategy hierarchy was firstly analyzed taking into consideration the study of growth strategy. Secondly, the idea of competitive strategies was studied and it was developed an in-depth analysis of the models described by different authors. Then, the concept of functional strategies was analyzed, specially the marketing one, regarding market orientation, segmentation and positioning, focused on business to business market. Finally, the theories about Customer Value Management were researched, focused on business to business market, by identifying its implications and impacts to corporate and competitive strategies in organizations. At the end of the literature review, an integrated scheme was presented for Customer Value Management, which proposed to combine the aspects that improve the delivering value of a company in the market, the analysis of its changing attributes valued over time by the customer, the best communication of these values and the analysis of its market performance. To complement and enrich the proposed scheme, it was made a field research through a case study in the business to business market. COMPANY K was chosen since it has had a considerable market share in the segment in which it operates, and also due to its important technological innovations that have contributed to its sector development. Sixteen business collaborators from different hierarchical levels were interviewed, such as sales, services and marketing departments. The analysis of the interviews in COMPANY K was important to improve the proposed integrated scheme in the literature review. All in all, it was possible to outline a new integrated scheme, composed of six steps in order to contribute for the development of Customer Value Management models and to provide a tool which will help the companies to achieve a top performance in the business to business market.

This thesis is dedicated to currently a very important and topical theme; it is an entering of foreign company into the Russian market. The work is divided into two parts. In the first, the author deals with the theoretical approach to the issue. In the second part of the work the author describes activities of CineStar on the Czech market. After that the author is explaining the choice of market entry, it was the following ways: greenfield investment, business with a partner, franchising and merger. In the last chapter the author explaining other issues - it was a marketing and management. This part should serve as a form of proposals for other companies that are thinking about doing business in the Russian market. The aim of this thesis is to describe the entry of CineStar into the Russian market with a focus on the choice of entering. The central research question was following: CineStar company is really worth to enter the Russian market. The author worked in her work with Russian and Czech resources.

A gestão do valor para o cliente é uma estratégia de marketing fundamental para que as empresas em ambientes altamente competitivos obtenham vantagem competitiva e ofereçam valor superior aos clientes, contribuindo assim para suas estratégias de crescimento de forma sustentável. Neste contexto, esta tese teve por objetivo propor um novo esquema integrado para mapeamento e gestão do valor para o cliente, que contribuísse para melhorar as estratégias competitivas das organizações no mercado empresarial, de forma que ofertem e obtenham valor superior. Para atingir tal objetivo, foram analisadas inicialmente a hierarquia das estratégias, iniciando pelo estudo da estratégia de crescimento. Em seguida foram estudadas as estratégias competitivas, onde foram analisados em profundidade os modelos propostos por diferentes autores. Na seqüência, foram analisadas as estratégias funcionais, em específico as de marketing, no que tange à orientação para mercado, segmentação e posicionamento, com foco no mercado empresarial. Por fim, foram estudadas as teorias acerca da gestão de valor para o cliente, com foco no mercado empresarial, identificando suas implicações e impactos para as estratégias corporativas e competitivas das organizações. Ao final da revisão da literatura, foi proposto um esquema integrado para gestão do valor para o cliente, onde se procurou combinar os aspectos que melhoram o valor da oferta de uma organização ao mercado, a análise da mudança dos atributos valorizados ao longo do tempo pelo cliente, a melhor comunicação dos valores oferecidos e a análise da performance de mercado. Para complementar e enriquecer o esquema proposto, foi realizada uma pesquisa de campo por meio de um estudo de caso no mercado empresarial. A escolha da EMPRESA K se deu em função de sua relevante participação no segmento de mercado em que atua, e devido às importantes inovações tecnológicas que contribuem para o desenvolvimento do setor. Foram entrevistados dezesseis colaboradores de diferentes níveis hierárquicos, das áreas comercial, de marketing e de serviços. A análise das entrevistas realizadas na EMPRESA K foi importante para melhorar o esquema integrado proposto na revisão da literatura. Assim, foi possível delinear um novo esquema integrado, composto de seis etapas, visando contribuir para a elaboração de modelos de gestão do valor para o cliente e proporcionar às empresas do mercado empresarial uma ferramenta que contribuirá para a obtenção de performance superior. / Customer Value Management is a marketing strategy for companies in highly competitive environments that want to gain competitive advantage and deliver superior value to their customers, and as a consequence, to contribute to their growth strategies in a sustainable way. In this context, this thesis aims to propose a new integrated scheme for mapping and managing customer value, which contributes to improving the companies competitive strategies in the business to business market in order to provide and obtain superior value. To achieve this goal, the concept of strategy hierarchy was firstly analyzed taking into consideration the study of growth strategy. Secondly, the idea of competitive strategies was studied and it was developed an in-depth analysis of the models described by different authors. Then, the concept of functional strategies was analyzed, specially the marketing one, regarding market orientation, segmentation and positioning, focused on business to business market. Finally, the theories about Customer Value Management were researched, focused on business to business market, by identifying its implications and impacts to corporate and competitive strategies in organizations. At the end of the literature review, an integrated scheme was presented for Customer Value Management, which proposed to combine the aspects that improve the delivering value of a company in the market, the analysis of its changing attributes valued over time by the customer, the best communication of these values and the analysis of its market performance. To complement and enrich the proposed scheme, it was made a field research through a case study in the business to business market. COMPANY K was chosen since it has had a considerable market share in the segment in which it operates, and also due to its important technological innovations that have contributed to its sector development. Sixteen business collaborators from different hierarchical levels were interviewed, such as sales, services and marketing departments. The analysis of the interviews in COMPANY K was important to improve the proposed integrated scheme in the literature review. All in all, it was possible to outline a new integrated scheme, composed of six steps in order to contribute for the development of Customer Value Management models and to provide a tool which will help the companies to achieve a top performance in the business to business market.

The aim of this thesis is the business plan focusing on the opening of a specialized store of women's clothing in the Tábor. This thesis is composed of a theoretical part, which build on the practical part. The theoretical part explains the individual concepts relating to business practices in terms of legislativ. There are also outlined the legal forms of business. The key theoretical part is chapter business plan, which focuses on the individual particulars of a business plan and methods that are used in the analysis of the enterprise environment. The practical part is processing the store business plan including a financial plan. In conclusion, the individual results are evaluated according to which it should be clear whether the plan was feasible.

Made available in DSpace on 2016-04-04T18:33:06Z (GMT). No. of bitstreams: 1 Fatima Regina Colevate.pdf: 995966 bytes, checksum: c4217338c38831ad2953fed1df936f62 (MD5) Previous issue date: 2012-02-02 / This research is about Education for Work Program , a course program that s been in place for Senac SP2 for the last fourteen years. The course s choice is related to its results and social relevance, especially for the younger students. It will be presented different concepts and point of views from the social education, social pedagogy and from the Program educator who also contributes for others educational projects. Concepts those were indepth with authors such Luzuriaga (1960) and Silva (2009) who have raised different moments from Social Pedagogy. This research will identify the educator contributions on these students lives. The main idea here is: Can the social education, in this case represented by this Program, be a complementary environment for the traditional school education, contributing this way for young students interested in the business market, personal and professional development? The qualitative research was the methodology used on this study case. It was applied 136 questionnaires forms and 17 interviews with students, educators and coordinators related to the Program in order to know theirs Program s perceptions and best practices and experience with each one students. In our analyses it was verified that the Program reaches its goal, contributing with students development. We observed positive changes in their lives and their families lives. The family support for the students keep going on the Program represented a very important key for the good results reached. The educators were unanimous in affirming that they have great expectations related to these young students future and they believe in their positive contribution for the students significant changes in personal and professional areas. We hope that this research can offer subsidies that allow educator s reflection about their practices that reflects in young students lives. / O objeto de estudo desta pesquisa ? o Programa Educa??o para o Trabalho realizado pelo Senac SP1 h? quatorze anos. O curso foi escolhido em fun??o dos resultados obtidos desde sua cria??o e pela relev?ncia social que representa para jovens que o frequentam. S?o apresentados conceitos e diferentes vis?es da Educa??o Social, da Pedagogia Social e do Educador que atua no Programa Educa??o para o Trabalho e em Programas e projetos socioeducacionais. Buscou-se aprofundar tais conceitos em autores como Luzuriaga (1960) e Silva (2009) que abordam diferentes momentos da Pedagogia Social. A pesquisa tem por objetivo identificar as contribui??es do Educador para a forma??o e transforma??o da vida de jovens que participam do Programa Educa??o para o Trabalho. A quest?o que norteia o presente estudo assim se configura: Pode a Educa??o Social, no caso do Programa Educa??o Para o Trabalho, configurar-se em ambiente complementar ao ensino escolar, contribuindo para o desenvolvimento pessoal e profissional de jovens com interesse pelo mercado de trabalho? A metodologia utilizada foi a da pesquisa qualitativa. Foram aplicados 136 question?rios e realizadas 17 entrevistas com alunos, educadores e coordenadores do programa, visando conhecer as percep??es dos entrevistados a respeito do Programa pesquisado e das formas diferenciadas de educar que valorizam as experi?ncias e realidades individuais dos alunos. Constatou-se que o Programa atinge seu objetivo de contribuir para o desenvolvimento de jovens, como evidenciado nas entrevistas realizadas. Observou-se que o Programa proporcionou mudan?as na vida dos jovens e nas fam?lias destes jovens. Percebeu-se que o apoio e est?mulo da fam?lia para que os jovens permanecessem no Programa, representou fator determinante para os resultados alcan?ados. Os educadores foram un?nimes em afirmar que nutrem grandes expectativas com rela??o ao futuro dos jovens e acreditam, que de alguma forma, podem contribuir para proporcionar mudan?as significativas nas vidas destes jovens, n?o s? no ambiente profissional, mas tamb?m no pessoal. Espera-se que a pesquisa possa oferecer subs?dios que permitam aos educadores oportunidades de reflex?o sobre suas pr?ticas e sobre poss?veis mudan?as que possam ocorrer na vida dos jovens em diferentes contextos sociais.

The aim of this thesis is to find a suitable approach for valuation of Czech football clubs and application of this approach for valuation of FC SLOVAN LIBEREC. The thesis examines specifics of football business and its effects on valuation. The market value of FC SLOVAN LIBEREC is determined as of 31. 12. 2015, based on strategic and financial analysis of the club.

Submitted by William Justo Figueiro (williamjf) on 2015-07-15T19:35:00Z No. of bitstreams: 1 08c.pdf: 2228899 bytes, checksum: 701767d0aa524e44453a3607ff14bcf8 (MD5) / Made available in DSpace on 2015-07-15T19:35:00Z (GMT). No. of bitstreams: 1 08c.pdf: 2228899 bytes, checksum: 701767d0aa524e44453a3607ff14bcf8 (MD5) Previous issue date: 2012-03-26 / Banco Santander / Banespa / A crescente participação dos serviços na economia atual, impulsionada pela tecnologia da informação (TI), transformou a demanda, a oferta e o ambiente dos negócios. Com as mudanças no contexto industrial, a concorrência tem estimulado as empresas a buscar formas de permanência em mercados cada vez mais competitivos. Diante disto, o Marketing de Relacionamento é considerado uma possibilidade de resposta mais ágil às necessidades dos clientes, com ampliação de valor e a manutenção dos relacionamentos. Através dele, é possível alcançar uma vantagem frente aos concorrentes por meio da criação de relações mais estreitas e de longo prazo com os clientes. A TI além de contribuir com as mudanças em nível global também tem se destacado por seu papel estratégico para as empresas. Com isto, os prestadores de serviços de TI têm percebido os relacionamentos como importantes ferramentas para o seu sucesso e para a manutenção dos relacionamentos. Neste contexto, este estudo buscou analisar a relação existente entre os construtos do marketing de relacionamento e a manutenção do relacionamento, na percepção dos clientes de prestadores de serviços de TI. Através da revisão da literatura sobre Marketing de Relacionamento em contextos businessto-business (B2B), desenvolveram-se dois modelos: o primeiro baseado na revisão da literatura e o segundo considerando adicionalmente duas variáveis de controle, relacionadas ao contexto (o tempo de relacionamento e o nível de fornecedores alternativos). Os modelos foram testados, a partir de uma survey com 270 gestores responsáveis pela contratação de serviços de TI, após serem mensurados com base em escalas já consolidadas. A técnica estatística utilizada nas análises dos dados foi a Modelagem de Equações Estruturais (MEE) através da qual se testou os dois modelos desenvolvidos a fim de identificar a relação entre as variáveis de marketing de relacionamento e a manutenção do relacionamento no contexto pesquisado. Os resultados indicaram que o modelo conceitual apresentou melhor ajuste aos dados, demonstrando que o comprometimento era o construto mais importante, a partir da percepção dos clientes, para a manutenção dos relacionamentos no contexto de TI. Além disso, verificou-se que a dependência do fornecedor exerceu forte influência sobre os mediadores relacionais pesquisados – confiança, comprometimento e satisfação com o relacionamento. Esta pesquisa contribui ampliando o conhecimento sobre os construtos do Marketing de Relacionamento no contexto B2B dos serviços de TI. / The increasing of the service’s industry in today’s economy, driven by information technology (IT), transformed the demand, supply and business environment. With the changes in the industrial context, competition has spurred companies to seek ways to stay in the increasingly competitive markets. Given this scenario, relationship marketing is considered a more responsive possibility to consumer needs with value expansion and maintenance of relationships. It is also possible to achieve an advantage over competitors through the creation of closer long-term customer relations. IT, besides contributing to global level changes, has also been strategic for companies. Being so, the IT service providers have perceived relations as important tool for their success and maintenance of relationships. In this context, this study tried to analyze the existing relation among constructs of relationship marketing and the maintenance of the relationship according to the perception of customers of IT service providers. Through the review of the literature on relationship marketing contexts in businessto-business (B2B), two models were developed: the first one based on the literature review and the second one considering two additional control variables related to the context (relationship length and the level of alternative suppliers). The models were tested based on a survey with 270 managers responsible for contracting IT services, after being measured based on scales already validated. The statistical technique used to examine the data was Structural Equation Modeling (SEM) through which the two models developed were tested to identify the relationship between the variable of relationship marketing and maintaining relationships in the studied context. Results indicated that the conceptual model presented better fit to the data, showing that commitment was the most important construct, from customer’s perspective, for the maintenance of relationships in the context of IT. Furthermore, it was found that the dependence on supplier has a strong influence on relational mediators - trust, commitment and relationship satisfaction. This research contributes to increasing knowledge about the constructs of relationship marketing in the context of B2B IT services.

The Master’s thesis aims at elaboration of an own business plan targeted at founding of a Kindergarten in Banská Bystrica, that specializes at development of kid’s talents, education of foreign languages, sports and other physical activities. Unique selling competitive edge of the kindergarten is among other things establishment of special classes dedicated for children coming from multicultural background. These classes will focus on communication exclusively in foreign language and compliance with cultural practices.