The study´s purpose is to identify how their communication affects their brand. The study will be made trough the perspective image, the values and associations which the target audience have about the County Council. The study has two question formulations: Which parts in the County Council's communication affect their brand? How does the residents in Värmland's image about County Council's look like? The study is based in Balmers 6C's of Corporate Marketing. There´s also some organizational communication added  to the study. The two methods has been used in the study, qantitative survey's and qualitative interviews. The survey was conducted using 100 respondents online and the interviews were conducted with three people who works with the County Council's communication. According to the survey, many where generally satisfied with the County Council. They have a positive image of the organization and have great confidence in it's healthcare. The criticism comes mainly directed in two directions, that the behaviour against patients is bad and that it is unnecessarily complicated to get in touch with various care centres within the County Council. The County Council uses management communication. To change the identified problems with their communication, they need to try to reach those employees who have contact with patients with how they want the organisations perception to look like. / Syfte: Undersökningens syfte är att identifiera hur Landstinget i Värmlands kommunikation  påverkar deras varumärke. Studien kommer att genomföras ur perspektivet image, vilka värderingar och associationer målgruppen har om och till Landstinget i Värmland för att kunna identifiera var vårdtagarna tycker att kommunikationen brister. Studien har två frågeställningar: Vilka delar i Landstinget i Värmlands kommunikation påverkar deras varumärke? Vilken bild av Landstinget i Värmland har vårdtagarna på vårdcentralerna i Värmland? Det teoretiska ramverket som har används i studien grundar sig i Balmers 6Cs of Corprate marketing och det vävs även in lite organisationskommunikation. Metoderna för undersökningen har gjorts av kvantitativ enkät och kvalitativa samtalsintervjuer. Enkäten gjordes med 100 respondenter i en webbenkät och intervjuerna gjordes med 3 personer från Landstinget i Värmlands informationsstab.   Enligt undersökningen är många generellt nöjda med Landstinget i Värmland. De har en positiv bild av organisationen och hyser stort förtroende för vården. Den kritik som kommer fram är främst riktad åt två håll; att bemötandet är dåligt och att det är onödigt krångligt att komma i kontakt med olika instanser inom landstinget. Slutsatsen som dras är att Landstinget i Värmland använder sig av chefskommunikation. För att förändra de identifierade kommunikationsproblemen måste de gå den vägen för att nå ut till de anställda som har kontakt med vårdtagarna om hur de vill att uppfattningen ska vara.

One can find it problematic to communicate in today’s information society and therefore has the importance of distributing information the right way grown. Managers possess the authority to control what information is to be distributed how and that has created a big need for managers to learn how to communicate.   This study was conducted in hope of enlightening the phenomenon male and female management communication. We chose to do a case study on two managers on Solna Stad in Stockholm. One male and one female. We did one interview and one observation one each manager. The observations were carried out during a one hour management meeting session.   We chose to organize and analyze the material from the interviews and observations with Sargent and Thylefors theory on male and female leadership skills. Their point of view on management leadership skills are gender dependent. They divide leadership skills into three classifications. These divisions contain leadership skills that ascribe; male leaders, female leaders and neutral skills. We question this theory.   Our study shows us that our studied managers possess leadership skills from all of Sargent and Thylefors classifications, therefore we make the conclusion that our studied managers do not communicate gender specific.

<p>One can find it problematic to communicate in today’s information society and therefore has the importance of distributing information the right way grown. Managers possess the authority to control what information is to be distributed how and that has created a big need for managers to learn how to communicate.</p><p> </p><p>This study was conducted in hope of enlightening the phenomenon male and female management communication. We chose to do a case study on two managers on Solna Stad in Stockholm. One male and one female. We did one interview and one observation one each manager. The observations were carried out during a one hour management meeting session.</p><p> </p><p>We chose to organize and analyze the material from the interviews and observations with Sargent and Thylefors theory on male and female leadership skills. Their point of view on management leadership skills are gender dependent. They divide leadership skills into three classifications. These divisions contain leadership skills that ascribe; male leaders, female leaders and neutral skills. We question this theory.</p><p> </p><p>Our study shows us that our studied managers possess leadership skills from all of Sargent and Thylefors classifications, therefore we make the conclusion that our studied managers do not communicate gender specific.</p><p> </p>