It is the purpose of this work to compile and organize available material dealing with children's magazines published in the nineteenth century in America, and present it in a usable form.

Orientador: Carmen Lúcia Soares / Tese (doutorado) - Universidade Estadual de Campinas, Faculdade de Educação / Made available in DSpace on 2018-08-26T07:40:19Z (GMT). No. of bitstreams: 1 Roveri_FernandaTheodoro_D.pdf: 8382554 bytes, checksum: 7fc69de3f87435d0d7dc05cc905848ad (MD5) Previous issue date: 2014 / Resumo: As roupas, como elemento da cultura material, constroem, compõem, fabricam aparências e, desse modo, contribuem para a compreensão da educação do corpo e de aspectos da vida em sociedade. Esta tese analisa o lugar das roupas na educação do corpo de crianças nos anos de 1950, tomando como fontes principais as revistas de circulação Manchete e Jornal das Moças e as revistas destinadas a um público infantil, O Tico-Tico e Cirandinha. No intuito de participar do ideal de uma nação próspera, moderna e urbana, as revistas delimitaram as aparências, os gestos e o comportamento em público, reforçando uma educação que diferenciaria as funções femininas e masculinas na vida social da criança. Nesse período, em que uma sociedade de consumo se consolidava no Brasil, a publicidade estimulava a aquisição de novos produtos e propagava, juntamente com outros meios de comunicação, as atitudes condizentes às "pessoas refinadas" e "elegantes". A imagem da criança era veiculada em inúmeros anúncios e tanto atingia os adultos quanto dialogava com o público infantil. A análise do vestuário de meninos e meninas representado nessas publicações, no que se refere aos aspectos mais sutis da costura, como os tecidos, as cores, os cortes e os bordados, revela as narrativas e as definições sobre a infância e os sentimentos projetados nas relações entre crianças e adultos, tais como os da pureza e da inocência / Abstract: As an element of the material culture clothes can frame, compose and manufacture appearances, thus contributing for the comprehension of the education of the body and of aspects of life in society. This thesis analyses the place of clothing in the education of the body of children in the 1950s by using as main sources the magazines Manchete and Jornal das Moças, as well as magazines addressed to children, namely O Tico-Tico and Cirandinha. Aiming to participate in the ideal of a prosperous, modern and urban nation, magazines established the appearances, gestures and behaviors that should be performed in public, reinforcing an education that would differentiate female and male roles in the social life of children. In this period, when a consumer society established itself in Brazil, publicity stimulated the acquisition of new products and along with other means of communication propagated the suitable attitudes to people who were "refined" and "elegant". The image of children was transmitted by numerous advertisements addressed for both adult and child audiences. The analysis of the children¿s clothing for boys and girls that appeared in these magazines reveals in its most subtle aspects (such as tissues, colors, shape and embroidery) the narratives and definitions of childhood as well as the feelings projected in the relationships between children and adults, such as purity and innocence / Doutorado / Educação, Conhecimento, Linguagem e Arte / Doutora em Educação

Thesis deals with the study of children's magazines with a focus on students first primary school. The work is focused on the use of language, graphic design, the aim and content of magazines for this age group. Furthermore, there also addresses the issue of online magazines compared to arbitrarily marketable magazines. The theoretical part focuses on the individual child reading a history of the magazine. The thesis is conducted to map the problems of children's magazines with a focus on practical use during lessons and also analyzes the current situation and future possibilities of this leisure reading.