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Stěžejní částí diplomové práce je vlastní marketingové šetření, které proběhlo v nákupním centru Palladium za asistence společnosti Property Value Solutions, s.r.o., která na výzkum dohlížela a má velký zájem na vyhodnocení výsledků, které budou prezentovány managementu Palladia.

First of all I have focused on introducing Vietnam and its economical developmnet. Secondly I have subcrised the level of retail in Vietnam and I have come to the conclusion that Vietnam is an atractive country for the retail investment. Finally I have mention my own experience with shopping in that country.

The goal of the diploma work is to describe the theoretical aspects of the consumer behaviour of the segment of seniors. In the practical part the marketing research in the field of tourism is described and realized. On base of outcomes of the research the evaluation and suggestion of marketing arrangements are decribed. There is also comparison of the situation in the field of tourism for seniors between Czech Republic and the Kingdom of Spain done. Final part of the thesis is focused on evaluation of the overall situation which was desribed: marketing research of the tourism and the demand of the seniors.

The coloration is a significant animal attribute which can be examined from the view of phylogenesis, ontogenesis, ecology or life-history parameters. In this thesis the method of coloration quantification and pattern complexity was developed, with the focus on Leopard gecko (Eublepharidae) family. are one of the most commonly breeded lizards, the great part of their popularity being due to their attractive "leopard" coloration. Yet we only know a little about their "wild" coloration. They have become an important organism for many etological and physiological experiments, the distinct color pattern change during ontogenesis being especially unusual. These aspects make them an ideal subject for coloration change and affecting parameters analysis. The results of this work show clear ekological pattern for coloration. The amount of black color correlates with the humidity and abundance of vegetation in the habitat of the species. The coloration quantification was also verified using spectrophotometry, which confirmed the original assumptions for colors included in the pattern. Given the absence of UV reflectance in the Leopard gecko pattern, we can assume that the UV spectrum pattern is not an essential parameter. Therefore, the photographies can be used for quantification as well. It is apparent...

This diploma is focused on consumer behaviour on the market of alcoholic beverages in the Czech Republic and the EU. The thesis deals with information on the development of consumption of alcoholic beverages, factors influencing consumption and consequent impacts of consumption. The database sources of WHO, Eurostat and CZSO were mainly used for the secondary analysis and for the primary analysis, questionnaire and in-depth interviews were made. The output of the thesis identifies the factors influencing individual consumption, evaluates its impacts and includes subsequent determination of measures to reduce consumption in the Czech Republic through marketing tools.

Veronika, L ., Consumer behavior in the market of beauty products. Diploma thesis. Brno: Mendel University in Brno, 2016. The diploma thesis deals with consumer behavior on the market of beauty products in Slovakia. The thesis explores the market of beauty products, finds the development of consumer spending and identifies factors affecting consumers during shopping for beauty products. In the thesis there are used techniques of marketing research like questionnaire, qualitative interviews and cluster analysis. The output of the thesis is to determine the factors influencing consumer behavior, characteristics of segments and marketing recommendations for the market of beauty products.

The diploma thesis focuses on shopping behaviour of seniors when shopping for food. The aim was to identify their needs, detect barriers and problem areas. To determine these characteristics indepth interviews with elderly (n = 35) and observations in 8 grocery stores were conducted. Based on the findings, obstacles and problems of seniors in the food market were identified. Subsequently recommendations were drafted for producers and sellers aiming to increase customer comfort.

This diploma thesis investigates patterns of behaviour in the Czech online shopping market. The thesis identifies segments of online shoppers, determines the factors influencing their consumer behaviors and from this analysis identifies a typical respondent. Secondary data are used for an orientation analysis of the e-commerce market in the Czech Republic. Further analysis of primary data pro-vides insights into the effectiveness of sales promotions and online marketing tools in influencing consumer attitudes and purchasing decisions. Regression analysis helps establish the optimal price points for online products based on the price sensitivity of consumers and their responses to selected sales promotion tools. The thesis concludes with suggestions for increasing customer satisfaction on e-commerce websites and thus enhancing profitability.