This study identifies several points of convergence between specialty cafe chain labourers and the organizations that employ them. Cafe chains are premised upon their consistent reproduction of experience in numerous locations, so organizations must put multiple systems of control into place to ensure their homogeneity across the chain. Foremost among these are Fordism and Taylorism, two systems that emphasize rational and efficient routines made up of highly segmented and de-skilled tasks, so that each step in the productive process is done the "one best way." Because employees' friendly service is part of the experience that cafes attempt to reproduce across the chain, the social behaviours of workers are subjected to training and management supervision. The workers, and particularly those workers engaged in "barista" labour, are foregrounded in the cafes' corporate literature, and organizational relations with employees are often used by the companies in marketing and promotional materials. In particular, barista employees are advertised as models of satisfied workers, which discursively situates the companies that employ them as enlightened employers.

Thesis (B.A.)--University of Wisconsin, 1931. / Typescript. Description based on print version record. Includes bibliographical references.

No description available.

Thesis (B.A.)--University of Wisconsin, 1931. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Thesis (Ph. D.)--Florida State University, 2004. / Advisor: Dr. Tom Anderson, Florida State University, School of Visual Arts and Dance, Dept. of Art Education. Title and description from dissertation home page (viewed June 16, 2004). Includes bibliographical references.

Thesis (Ph. D.)--University of Washington, 2004. / Vita. Includes bibliographical references (leaves 183-193).

While insult has been a frequent topic for rhetorical study in the past, little if any work has gone toward the formation of a systematic theory of insult. Karina Korostelina has proposed a theory of intergroup identity insults, which appears promising from a socio-cultural perspective. However, her theory does not address the particularly rhetorical characteristics of insults, preferring instead to analyze them with reference to their socio-historic context. While her theory proves sound under scrutiny, it does little to shed light on pejorative rhetoric as rhetoric. In what follows, I would like to propose certain characteristics of pejorative rhetoric that may prove useful in developing a rhetorical understanding of insult. I will be using Korostelina’s theory as a starting place to ground my discussion of insult, but I will go beyond the socio-historic contexts to suggest a purely rhetorical aspect of insults that creates new meanings and associations independent of larger cultural contexts. While independent of cultural contexts, these new associations are still informed by cultural contexts. As such, I will be using coffee, a cultural artifact with a variety of social and culture meanings, as a lens from which to examine pejorative rhetoric. Ultimately, I propose that insult functions by drawing from the associations inherent in cultural artifacts in order to transform those associations into purely rhetorical associations, that is, associations that could not exist without the influence of pejorative rhetoric, thereby creating a rhetorical context independent of large cultural contexts.

Thesis (M.A.)--Carleton University. / Includes bibliographical references. Also available in electronic format on the Internet.

No description available.

Yang, Jing. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2010. / Includes bibliographical references (leaves 122-135). / Abstracts in English and Chinese. / Chapter Chapter 1: --- Introduction --- p.p.1 / Chapter Chapter 2: --- Literature Review --- p.p.14 / Bodies --- p.p.15 / Spaces --- p.p.19 / Bodies-Spaces --- p.p.23 / "Fantasy, Organization & Gender" --- p.p.28 / Chapter Chapter 3: --- Methodology --- p.p.36 / Data Collection --- p.p.36 / Date Analysis --- p.p.41 / Chapter Chapter 4: --- Fantastic Bodies-Spaces / The ACG Fantasy of Maid --- p.p.43 / Geographical Location & Imaginary Location --- p.p.46 / Inventing Names & Dressing Up --- p.p.50 / "Home, Sweet Home" --- p.p.57 / Fantastic Bodies-Spaces --- p.p.61 / Chapter Chapter 5: --- Organizational Bodies-Spaces / "Maid Date, A Profit-Organization" --- p.p.66 / White Maid Date & Black Maid Date --- p.p.67 / Redrawing the Boundaries Between Home and Work --- p.p.70 / Working as Professionals --- p.p.74 / Supervision --- p.p.79 / Organizational Bodies-Spaces --- p.p.82 / Chapter Chapter 6: --- Gendered Bodies-Spaces / Display of Femininity & Male Gaze --- p.p.87 / Butler's Day --- p.p.93 / Gendered Bodies-Spaces --- p.p. 100 / Chapter Chapter 7: --- Conclusion --- p.p.103 / Appendix --- p.p.117 / Reference --- p.p.122