Media framing is present in everything one observes on social media. In athletics, mainly collegiate football, media framing goes into each and every detail that goes out to the public. With Power 5 sports, such as the Southeastern Conference, football is one of the most profitable, newsworthy and highly recruiting-based sports out there. Therefore, the planning that goes into all of the social media channels, specifically on the website called Twitter, is planned down to a science. However, there are times where that is not the case, as crises can arise at any given moment. This research explains how seven SEC football sports information contacts were interviewed about their social media habits for any and all situations that could arise on their platforms, and how they plan to handle it while keeping the brand, overall message and trust of its fanbases.

The problem with which this investigation is concerned is that of providing a current academic and racial description of the intercollegiate football participants at North Texas State University and the construction of a current participants' profile. The subjects employed were 259 football participants from the 1966 Fall Semester through the 1971 Fall Semester, The descriptive analysis is based upon 234 participants; the profile is a composite of eighty-one currently (1971) enrolled participants, This study has a twofold purpose, The first is to provide a current description of the academic status of both white and non-white participants; the second is to construct a current profile of the participants, The study is designed with the idea that the findings could be of use to coaches and administrators of this university in football programming, Transcripts, coaches, and the Public Information Office of this university provided the data used in the descriptive analysis, Eighty-one participants answering self-report questionnaires provided data for the profile,

Abstract available in the Medicine and Sciences in Sports and Exercise.

"This study deals with an investigation of men's intercollegiate athletics in North Texas State Teachers College during the eleven year period 1924-25 through 1934-35."--1.