Thesis (Ph. D.)--University of Wisconsin--Madison, 1974. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

<p>ABSTRACT</p><p>The principal objective of this inductive study is to map the communication methods that are being used in the organization Sister Namibia. I intend to find communication mechanisms that together can constitute a communication framework. The main questions at issue are; How is the organization working from a communication perspective? What methods and channels are central for their external communication work? What messages are they trying to convey to the target group? The questions will generate in analyses and deeper understandings of communication processes in a NGO.</p><p>The conceptual approach for the study is Development Communication, which can be seen as the integration of strategic communication in development projects. Communication for Social Change is an approach of development communication, where focus lays on an elaborated social change agenda rather than the agenda of strategic communication. The study has a qualitative approach and it is built up as an inductive case study with the NGO Sister Namibia in focus.</p><p>Sister Namibia is a non governmental women organization that fights for women’s rights in the Namibian society. I have found several factors in their communication work that together can create a communication framework. Dialogue is vital in their communication work and it can be seen as a prerequisite for social change. Another central aspect of their communication framework is networking. Sister Namibia can be seen as a piece of puzzle in a bigger network that allows the organization to reach a wider audience and it is a strategy for how they can gain power, grow and establish deeper in the society. The diversity among women makes it necessary with a communication framework that provides flexibility, which includes different communication methods and channels depending on the target group. A holistic approach in the communication framework is important; the communication have to be focused on change at individual, societal and governmental levels. Furthermore, I have observed that to be able to understand processes of communication it is vital to look at the whole social context. In this social context knowledge, power, and material & social needs have been found as central aspects. They are needs and factors that are gained and created by individuals and groups in societies, and can be seen as prerequisites for social change to appear. Finally, this study shows the importance of looking at communication not just as a tool for spreading information, but also as the goal of development. Through communication it is possible to create a social environment where private and public dialogue can take place.</p><p>Keywords: Development communication, Communication for Social Change, NGO, Dialogue, Networking, Flexibility, Holistic approach.</p>

ABSTRACT The principal objective of this inductive study is to map the communication methods that are being used in the organization Sister Namibia. I intend to find communication mechanisms that together can constitute a communication framework. The main questions at issue are; How is the organization working from a communication perspective? What methods and channels are central for their external communication work? What messages are they trying to convey to the target group? The questions will generate in analyses and deeper understandings of communication processes in a NGO. The conceptual approach for the study is Development Communication, which can be seen as the integration of strategic communication in development projects. Communication for Social Change is an approach of development communication, where focus lays on an elaborated social change agenda rather than the agenda of strategic communication. The study has a qualitative approach and it is built up as an inductive case study with the NGO Sister Namibia in focus. Sister Namibia is a non governmental women organization that fights for women’s rights in the Namibian society. I have found several factors in their communication work that together can create a communication framework. Dialogue is vital in their communication work and it can be seen as a prerequisite for social change. Another central aspect of their communication framework is networking. Sister Namibia can be seen as a piece of puzzle in a bigger network that allows the organization to reach a wider audience and it is a strategy for how they can gain power, grow and establish deeper in the society. The diversity among women makes it necessary with a communication framework that provides flexibility, which includes different communication methods and channels depending on the target group. A holistic approach in the communication framework is important; the communication have to be focused on change at individual, societal and governmental levels. Furthermore, I have observed that to be able to understand processes of communication it is vital to look at the whole social context. In this social context knowledge, power, and material &amp; social needs have been found as central aspects. They are needs and factors that are gained and created by individuals and groups in societies, and can be seen as prerequisites for social change to appear. Finally, this study shows the importance of looking at communication not just as a tool for spreading information, but also as the goal of development. Through communication it is possible to create a social environment where private and public dialogue can take place. Keywords: Development communication, Communication for Social Change, NGO, Dialogue, Networking, Flexibility, Holistic approach.

Sweden hosted the first environmental development conference in 1972 and since then has been a European role model in sustainability issues (UN, 1972), following the triple bottom line: concern for the planet, people and profit (Coombs &amp; Holladay, 2012). The present study deals with the application of micro-ethnography in sustainable communication, in the case of the municipality of Gnosjö in Sweden. Based on internal, external and strategic communication literature, the case study of Gnosjö, in which different areas of organisational communication were represented and how they affected the sustainable development of the organisation, is presented and analysed. It was investigated, which communication channels the municipality uses, how these channels look like and which aspects influence the communication and its development. The approaches of micro-ethnography were applied to collect and evaluate data. For this purpose, data were collected from participating observations with employees at Gnosjö town hall and the collection of seven interviews with informants from the fields of communication and sustainability and constantly compared.  The exploratory data analysis reveals how the employees remained powerless in performing their work routine. Politicians, as the main decision-makers, play an important role in the development of the municipality. Therefore, they should attend training programs to understand the importance of sustainable communication internally and externally.

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Rabies is a global epidemic that affects the developing world disproportionally. This deadly disease is largely transmitted to humans via dog bites and is caused and perpetuated by human behaviors, including people not sterilizing and vaccinating dogs. Through the lens of participatory communication and culture theories, this thesis explores the extent to which communication tactics of a dog population and rabies control program in Bangkok, Thailand are participatory and whether this influences community efforts to vaccinate and sterilize free-roaming dogs in the city’s Bang Bon district. At a high level this study examines how empowering people at all levels of society in the planning and implementation of solutions to development challenges affords more sustainable outcomes. In doing so, it attends to issues of communication purpose, access, dialogue, culture, voice, feedback, cultural reflexivity, agency, participation and ownership. This study is an inductive qualitative inquiry that employs case study and interview research methods—specifically semi-structured, in-depth interviews with key informants and a small-scale survey. It uses the comparative analysis approach alongside its theoretical framework to draw conclusions from the research.

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In today’s Development environment, characterised by a scarcity of resources for projects and interventions, non-governmental organizations (NGOs) must fiercely compete for funds. This has led NGOs to adhere to the donor’s narrative, language and Neoliberal values – with storytelling assuming a prominent position – potentially creating stereotyping issues in their communication outputs – while also facing the contrasting forces of market, state and communities. This thesis focuses on the case-study of the Bijli project, an energy access initiative for rural villages in India, created by The Climate Group – an important actor in the field and the charity where the author of this thesis still works. After a quick analysis of how the energy issue has shaped development in India, this work uses the academic tools of Discourse Analysis and Representation to examine the issues of stereotypes and marginalisation in the video produced by The Climate Group at the end of the Bijli program. Then, the ‘lessons learned’ have been applied to the video script for a new, potential video for a similar project that The Climate Group is now developing. Finally, such empirical application has shown how the issues arisen in the analysis relate to the modern debate in the Communication for Development field and how these new partnerships both challenge and reinforce the existing power relationships in the current Neoliberal climate. A more participatory, inclusive model could help the Global North audience better understand the reality in which it wants to intervene, but at the same time state and market are two powerful, useful actors to bring a more equitable development.

PurposeThis research takes Nigeria and the healthcare prevention sector as a case study to describe the manner in which the non-profit sector is presently dealing with the challenge of communicating in a multilingual/multicultural environment. The intention is to identify the linguistic factors that affect the design of healthcare prevention interventions, indicate language strategies that are being used and potentially single out opportunities for improvement.Design/Methodology/ApproachTwo data sets were employed: the main one representing phone interviews with Communication for Development practitioners in the healthcare domain in Nigeria and a secondary one including online testimonials from the Here I Am campaign conducted by the Global Fund. The data collected was analysed following the Critical Discourse Analysis three-level framework. In addition to this, the micro level stage incorporated Grounded Theory Method to elicit thematic relations, and Semiotic Analysis and Discursive Analysis to determine the stance of the speakers.FindingsParticipants to this research perceived language and culture as two entwined concepts. Communication in the community’s local language was said to enhance message acceptance. The thematic analysis revealed that the strategy to be used, mainly translation or a combination of community interpreting and cultural mediation, depends largely on the level of literacy of the community. Of the proposed language strategies, training of bilingual individuals and a combination of community interpreting and cultural mediation appeared to be the two pivotal modes of interlingual message transposition. Pictorials are used in extreme situations.Despite the dissimilarity of the two data sets used in this research, the discursive analysis suggested the existence of an aid beneficiaries/non-profit staff binary. The way of expression of aid beneficiaries and individuals working at grassroots level exhibited traits of dependency on other players (in this case donors and non-profit staff). Similarly, the discursive analysis of the interviews put forward that the non-profit staff interviewed tended to distinguish between themselves and Others (in this case, the aid beneficiaries).This research found furthermore that translation and interpreting activities within the non-profit sphere are not always undertaken according to strict professional ethics and praxis.

本研究以一家具代表性，台灣通訊產業後進之中小企業廠商為例，在2000年網路泡沫前後期間，其公司經營及產品開發之資料結果為樣本；探討通訊產品開發團隊所需之關鍵核心能耐、互補性資產之建構以及獲得的方法。並研究在產業後進地區的企業，居於可獨享性弱的環境中，如何透過多角經營之模仿、複製等手段吸收先進者的核心能耐，以有限的資源、正確的定位、挑選合適的切入點，在全球通訊產品市場上，奮力成長佔有一席之地。 / In this study, uses a market-trailing communication product development company in Taiwan as an example. During the Internet bubble period (around year 2000), explore the telecommunication product development team required various key core competence, complementary assets, and access to the construction of products. And to study such market-trailing competitor in global industry, how the operation of the company’s polyhedron strategy impacts revenue and market share, such as copying and other means to absorb the advanced core competence of leading products; the correct product positioning; and selection of suitable entering point in the global communications market place.