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Využítí sociálních sítí v praxi firmy "business communication s.r.o." / Using social media in practice at business communication s.r.o.Švojgrová, Anna January 2013 (has links)
This thesis is an analysis of the internal and extrenal communication of a small IT company business communication s.r.o. with emphasis on social media. The theoretical part of this paper deals with the use of social networks by individuals and companies in the Czech Republic and abroad. The practical part introduces the reader into the company business communication and its business practise, analyses its current internal and external communication, especially via social networks, and identifies the problems the company is facing in this area. The result of this thesis is a proposition of changes designed to lead to a better use of social media by this company.
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Návrh corporate designu FTVS UK / Proposal for the corporate design of FTVS UKLhota, Filip January 2013 (has links)
Title of study: Proposal for the corporate design of FTVS UK Study aim: An analysis of the present situation in the area of the faculty's visual style and proposals for its amelioration by means of a graphic manual. Method: Analysis of internal and external documents and a semi-structured interview are used in this Master's Thesis. Results: A complete graphic manual of FTVS will be presented as a final proposal for an amelioration of the present state. Key words: company communication, company identity, corporate design, logo, graphic manual
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A comparative analysis of student use of The New York times print and digital formatsKildea, Shawn P., January 2009 (has links)
Thesis (Ph. D.)--Rutgers University, 2009. / "Graduate Program in Communication, Information and Library Studies." Includes bibliographical references (p. 100-102).
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IP telefonie pro střední a velké společnosti / IP telephony for medium and large companiesJirák, Tomáš January 2009 (has links)
In this graduation thesis wants introduce possibilities of voice transportation in IP networks like Internet. There are described behaviors of IP network, internet connectivity possibilities, voice protocols included Skype and economical outputs. There are mapped positives and negatives of technology including implementation issues. All economic comparisons are made to Telefonica O2 Czech Republic Inc., which is still telecommunication company with majority in the Czech Republic. There are compared samples of VoIP providers with preferences like company live time, lowest cost and guaranteed quality. Description starts with model situation and continues to real case studies. Case studies describe economic calculation, implementation and target analysis. There are three case studies: small company with fast migration in one time, medium company witch accelerated migration in two steps and large company with conservative and control migration in three steps.
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Vliv Public Relations komunikace Aeroflotu na názor veřejnosti / The Influence of Aeroflot’s PR Communication on Public OpinionŠámalová, Anna January 2009 (has links)
The thesis titled "The Influence of Aeroflot's PR Communication on Public Opinion" points out the "PR activity - newspaper article - public awareness and opinion" chain. The objective of the thesis is to point out the relationships between the individual parts of the chain and the overall impact of PR activities on the general public's awareness and opinion. The thesis focuses on the issues of Public Relations in the case of Aeroflot's PR communication at the time when the company was interested in acquiring Czech Airlines. The document also includes an analysis of the media outputs that were published about Aeroflot in the period under review and the subsequent research illustrating the general public's awareness of and opinion on the matter.
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Návrh budování vztahů se zaměstnanci / Proposal for Development of Relations with EmployeesBorkovcová, Jitka January 2010 (has links)
This graduation theses deals with study of employees relations in company P&L, spol. s r.o. It observes communication between company and employees and also communication employees with one another. The main target is evaluation current situations in the company and design of various conceptions of building relations with employees.
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Web 2.0: Paradigmenwechsel in der UnternehmenskommunikationHapp, Simone, Jungmann, Berit, Schönefeld, Frank 11 April 2014 (has links) (PDF)
Web2.0 erscheint als der neuer Hype nach der Ernüchterung aus der Dotcom-Blase am Anfang des neuen Jahrzehnts. Erstmals im Oktober 2004 von Tim O’Reilly formuliert, liefert der Begriff im Mai 2006 bereits 802 MegaGoogle.
Was ist Web 2.0? Web 2.0 ist keine neue Technologie oder Anwendung. Web 2.0 ist kein neues Geschäftsmodell. Web 2.0 ist kein sozialer Trend. Web 2.0 ist kein neues Paradigma. Web 2.0 ist eine Kombination aller dieser Aspekte. Vernachlässigt man eine Dimension, wird man der Komplexität des Begriffes nicht gerecht.
Der vorliegende Beitrag versucht die Frage der Relevanz der Web 2.0 - Entwicklung für Unternehmen oder Institutionen zu bewerten. Im ersten Teil erfolgt dazu eine systematische Betrachtung von Web 2.0 - Themen entlang verschiedener Dimensionen. Im zweiten Teil des Beitrags werden aktuelle Beispiele für konkrete Web 2.0 - Anwendungen im Bereich der Unternehmenskommunikation vorgestellt. Daraus werden zwei generelle Trends abgeleitet, die zu einer Paradigmenerweiterung der Unternehmenskommunikation führen: die Gestaltung von Informalität und der Übergang zum „Multilog“.
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Faktory verbální komunikace zaměřené na ekonomickou sféru / Factors of verbal communication focused on economic sphereKLOUDOVÁ, Jana January 2011 (has links)
My thesis Factors of the verbal communication aimed at the economic sphere deals with the current topic from the field of communication in the economic sphere. Verbal communication is one of the basic tools of economy and business companies power applying. The thesis implies four main chapters. The first chapter describes the theoretical starting points of the work and defines the primary terms related to the topic verbal communication. The second chapter is attended to the specifics of the company communication, the communication target in the economical sphere, the purpose of the communication events in the economical sphere and to the strategy of the company communication. The third chapter is focused on the communication within the AHOLD Czech Republic Inc. company and the SPAR Czech business company LLC. The primary characteristics of these companies and the types of recorded texts are mentioned here. The fourth chapter is devoted to the comprehensive description of the distance communication according to the principles of the verbal communication theory. The aim of my work is the effort to the language capturing and understanding in relation to the practical activity in the business branch of the companies. The thesis tries to analyse specific communication events and to describe and specify the company distance communication according to the principles of the verbal communication theory. The specifics of the Czech business verbal communication are set down in the final part of this work.
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Vliv moderních ICT/IT na komunikaci ve firmě / Influence of the modern IT/ICT on the enterprise communicationOndrová, Lucie January 2013 (has links)
Nowadays communication is a key factor of success. There are more and more demands placed on it, especially for its speed, accuracy and quality. These three factors influence the direction of individuals as well as companies. Choosing the right communication channel is necessary for the best efficiency of communication. This choice is closely related to the type of message; different kinds of messages should use different communication channels. This thesis focuses on the overview of modern communication channels in companies. The channels such as Instant Messaging, e-mail, Task Managent along with classic meetings or phone will be described. Then the thesis will analyze the communication in one of the largest Czech computer stores and electronics, assess its effectiveness and propose recommendations for improvement.
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Analýza organizační kultury doktrinálního pracoviště Armády České republiky / Analysis of Organizational Culture in Doctrine Section of Czech Armed ForcesPohlodek, Petr January 2013 (has links)
This thesis summarizes theoretical knowledge about organizational culture, and analyzes the doctrinal department of the Czech Army. Based on analytical part doctrine centre cultural deficiencies were identified. Last part of the dissertation is oriented to proposals that should eliminate problems found. In order to improve current conditions and status of doctrine centre dissertation offers possible ways and methods. Klíčová slova
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