Industrial cluster is a geographical phenomenon in the process of industrial development. It means in a certain field, related enterprises and organizations gather together in a certain region and form an organic system with intact upstream, middle stream, and downstream structures. With support of suburban industry system, such system has formed the engines of regional economic development. After open policy and economic reformation, Zhejiang Province has achieved a great accomplishment in both economic and social development. Zhejiang Province is also one of the fast growing and the most vigorous provinces in Mainland China. The key features, like ¡§Small merchandise, big market¡¨, ¡§Small enterprise, big cluster¡¨, ¡§Small region, big industry¡¨, etc., in this region have aroused public interests and concerns. In this thesis, we explore the issue of industrial cluster and its relationship to regional economic development and growth in Zhejiang Province. The analysis of the issue is based primarily upon the theoretical arguments and secondary empirical evidence. Research suggests that agglomeration economies at the cluster level influence the competition more profoundly, and the agglomeration economies further to affect the whole region.

Since Appledaily News had been published in Taiwan in 2003, it made a huge impact in news industry in Taiwan. The research studies in confronting Appledaily News which has been published in Taiwan, and what kind of effect has happened in China Times, United Daily News and Liberty Times when they compete with one another. The research uses the content analysis to analyze whether or not this competition will make the front page of a newspaper become more diverse in News industry. Otherwise, the research also wants to find out whether or not the diversity of Appledaily News is better than other Newspapers. According to this research, the competition of newspaper industry is eminent positive correlated with the news subject on the front page of a newspaper, and also with the diversity of the source. So China Times¡BUnited Daily News and Liberty Times in competition period are more diversity in the news subject on the front page of a newspaper and the source than oligopoly period. In addition, Appledaily is more diversity in the same measure than China Times, United Daily News and Liberty Times.

Merger and collusion has become a popular and widespread activity between firms in the recent years. By doing this, firms can involve all the values which was created by their own factories to themselves. Manufacturers can not only raise their own profits but also diminish the uncertainty risk of purchasing middle material by vertical integrations. It has become a trend to integrate and collusion between firms. Vertical integrations bring more profits, but it also causes monopoly and forcing out. Vertical integrate can raise the market price, and it causes market foreclosure. As a result, the social welfare and the market competitive ability will be affected. General speaking, market foreclosure can be classified into full market foreclosure and partial market foreclosure according to the interrupting level to the middle material market. The manufactures use these two strategies to attain the highest profits. This article uses the Cournot model of oligopoly competition in successive market, and we use Cournot competition by different stages. We assumed the downstream as the price taker of middle material, and the price of final goods will be different according to the variety and substitution of the products. We figure out the appropriate final quantity and then reverse to the quantity and price of the upstream. We use Avenel and Barlet(2000) analyzing structure of successive market, and considering the most appropriate integrated forms between present and potential firms. Secondly, under a given strategy bundle, we analyze the influence between the final goods substitution and complementary to middle material market and social welfare. We found out the influence to middle material market by the choice of integrated strategy varied by substitution or complementary of final goods.

After experienced two energy crises, the shock of oil price volatility has become more and more critical economically and strategically. In recent years, the phenomena of high demand, high oil production, and high price of oil have resulted in significant impact on economy and people¡¦s welfare in Taiwan. Two major suppliers are Chinese Petroleum Corporation (CPC) and Formosa Petrochemical Corporation (FPC) in Taiwan. Their responsive strategy become more challenging. To discuss this subject deeply, the event study is applied to understand how the differential price strategy influences their operation. Besides, the non-parametric method is also used to analyze the behavior of the competitive price. Empirical results indicate that after taking the measure of remaining price constant, total sales volume of CPC doesn¡¦t increase. In the other hand, total demand of FPC decreases as expected after increasing price. The results also show that CPC¡¦s operation becomes poorer, and FPC¡¦s operation becomes better. The reason behind FPC¡¦s success may be by expanding foreign market timely. However, the statement needs more data to prove it. Finally, two chosen strategic behaviors can¡¦t explain the price setting of unleaded gasoline, but Bertrand¡¦s statement may explain the phenomenon of price-cutting in 98 unleaded gasoline.

The proportion that the retailer develops the own brand grows to even greater heights, domestic large retailers develop the own brand one after another and private labels (PBs) invade and occupy the market badly. The retailer develops the own brand challenging the leading brand of the market directly and under the situation with limited shelve space, the relationship between them changes and becomes rival meaning from the original cooperation. How should the retailer obtain an equalization point when make the competitive rivalry for the growth of its own brand from originally act manufacturers' consumer role? For manufacturers, how to protect the negotiation price space with shelve to the retailer, and how to keep making a profit in their consumers¡¦ brand loyalty? This research by interviewing both two sides to explore the future trend of PBs, what strategies will manufacturers take to avoid PBs¡¦ threats , what market size will be the PBs¡¦ limit and which two sides achive their balance point. Through summarizing the papers , developing the research process of this thesis and using the research method of case study to combine theory and experiment.By interviewing the leading brands of consumer goods and food industry and experienced retailer on PBs, after analyzing and comparing, to draw a conclusion to collect above objectives.

This study is to develop a standard competition model base on the Network Theory. And according to the case study about the operation system competition between ¡§Linux and Windows¡¨ to discuss the influence of ¡§open¡¨ and ¡§proprietary¡¨ strategy on the standard competition. The conclusions of this study are presented as follows: 1.All competitors of standard competition have to face the ¡§competition within the single technical network¡¨ and the ¡§competition between different technical networks¡¨. And those two competitions maybe happens simultaneously. 2.In the competition within the single technical network, the most important task to the competitor is to build up ¡§key network position¡¨. And the most important task to the competition between different technical networks is to make the connection between network members more rigidly, and that will makes the whole network become more competitive. 3.Strategy that more open is better to the ¡§competition within the single technical network¡¨. And strategy that more proprietary is better to the ¡§competition between different technical networks¡¨. And the optimal level of open or proprietary strategy depends on different situations.

In view of the fact that multi-store firms have been normal in a real society, this paper is concerned with the spatial decision of a multi-store firm under price regulation. It is shown that a multi-store firm with monopoly power will select as decision variables the size of a single store and the number of stores at the same time. In the duopolistic market, the new entrant will not compete with all stores of the incumbent on the same location, because of the non-existence of positive profit for both firms in this case. The new entrant will select to locate differently to compete with the incumbent in the short term. It is shown that there exists a Nash equilibrium regardless of whether or not the new entrant sets up its stores in the two ends of the linear market area. However, in the long run, the incumbent will decide not only the size of the stores, but also the locations. Nash equilibrium is shown to exist also in the long run. Finally, some numerical simulations of price regulation on welfare are carried out in the last section. Keywords¡Glocation, multi-store firm, price competition

Abstract The main core of this study is ATV industry in Taiwan to look for new development field. Basic on this point of view and Taiwan experience, this study analyses the ATV industry and market strategy for Taiwan manufacturer. From understanding the ATV industry further to analyses the currently development situation in Europe, American and Japanese market and the operating situation of main manufacturer assist with SOWT and Five Forces Framework analysis to help the manufacturer have more competition opportunity and offer the future development suggestion. The conclusion is as below: 1. The competition strategy of Taiwan ATV industry exist competition price and non-competition price strategy. The manufacturer must be in leading position of the new vehicles development in order to be the leader in this market. 2. As the market grow, the manufacturer must take difference strategy to win the customer confidence, and the quick changing of the out looking will be the key trend of the market. So to own the tooling development and production ability will make the products in great use. 3. The ATVs are mostly used on risky environments so the production liability are more important than others feature. In some countries, the end users form ATV club and in this way " brand reputation" is going to be important part. 4. The new manufacturer of ATV must take price strategy to win one place in the market. 5. The completive price is a short - term strategy, only the products difference can make the profit in long - term. 6. The future completion of Taiwan ATV industry decides on new technology and brand value increasing, not on price. Keyword: ATV, competition strategy , All Terrain Vehicle

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