The main aim of the thesis was to uncover opportunities and to identify threats for the selected company and offer the firm use of the information obtained. In the theoretical part of the thesis I used the information to perform a situational analysis and further analysis of the methods of marketing environment and SWOT analysis. To determine the opportunities and threats in the practical part of my thesis, I chose Československá obchodní banka, a. s. , which operates as a universal bank in the Czech Republic. SWOT analysis was used for these purposes. Before performing a SWOT analysis it was necessary to first develop an analysis of the marketing environment of the company. I used STEP analysis to analyse the company's macro environment. The bank's microenvironment was evaluated using Porter's five forces model analysis, and to analyse the company I made financial analysis of selected economic data and financial ratios from the annual reports for the period 2010 up to 2014. The SWOT analysis that was performed uncovered the following opportunities: population growth, an increasing number of households with a personal computer and Internet connection, smart banking development and interconnection of distribution networks. The most significant threat to the bank is growth in rivalry among competitors, increased bargaining power of customers, threat in the form of substitutes, the end of the contract with Česká pošta and the planned transfer of Česká pošta to a franchise. To achieve the objectives of the work, I suggested to the bank the following recommendations: specialized products for children and young adults with public campaign events, as well as alternative distribution channels, virtual Video Banker and virtual branches, competition and poll applications on social networks, Smart banking development, interconnection of distribution networks and merging brands. In terms of threats I recommend reducing the fees for account maintenance, increase the interest rate on accounts, create questionnaires regarding clients who close their account, higher commissions on sales and investments for Česká pošta, and last but not least, benefits and training for employees of Česká pošta.

This thesis focuses on history of the artificial slalom track in Český Vrbný near České Budějovice. After a complex reconstruction and revitalization, which took place in the years 2009 - 2012, the Lída Polesná water sports complex is a top artificial slalom trail, belonging among the three best in the Czech Republic. Moreiver it is a real and very popular sporting, recreational and training center not only of regional but also of national importance. This thesis contains history of the slalom track moreover also includes an outline of the history of canoeing in the Czech lands until the first artificial slalom trails. Furthermore it includes an outline of the history of the Česke Budejovice canoeing, an outline of the history of the weir in Český Vrbný and comparison of this track with other similar facilities. It also includes an overview of artificial slalom trails in the Czech Republic and Slovakia and is further supported by an overview of their parameters and their photographs. The thesis is a 100 page-wide. The thesis has 75 attached pictures with labels. The main format msily consist of two original photographs, pictures, maps, or drawings.

O marco inicial da proposta de estudo é o Protocolo de Defesa da Concorrência no Mercosul Protocolo de Fortaleza, de 17/12/1996, que apesar de ter sido ratificado por alguns Estados-Parte do Mercosul, e no Brasil tendo sido ratificado por meio do Decreto nº 3.602, de 18/9/2000, pouquíssimo avanço foi identificado em muitos anos de vigência, seja por divergências políticas, seja por dificuldades de implantação, e ainda, por questões de conjuntura, em função de crises econômicas mundiais. A busca por formas de equilíbrio nas relações econômicas ao redor do globo, e seus impactos regionais na América Latina, é constante nos fóruns e organizações internacionais, inclusive envolvendo a repressão ao abuso do poder econômico e a defesa da concorrência, considerando esta um elemento importante para o desenvolvimento dos países da região. O estudo verificou a importância para análises que envolvem temas concorrenciais, por ser efetivamente a sua base e o ponto de partida, a questão da delimitação do mercado relevante. A pesquisa tratou de verificar a centralidade do tema na análise antitruste e a relevância do debate do direito da concorrência para a integração regional, focando especificamente o Mercosul e sua forma de regulação. A integração regional é um processo importante em face das desigualdades mundiais, e pode contribuir para uma melhor eficiência de negociações multilaterais em escala mundial, tornando, assim, útil e necessário o controle internacional do comércio, de forma a buscar o equilíbrio nas relações econômicas com o auxílio da defesa da concorrência. A relevância do tema é destacada pela transposição de fronteiras pelas atividades empresariais, levando também ao transbordamento dos limites de atuação dos órgãos nacionais competentes. Isto coloca a análise antitruste em interessante perspectiva, pois no âmbito nacional, a legislação e a atuação dos agentes está restrita às fronteiras dos países, mas na esfera de atuação do bloco econômico regional, a aplicação desta base normativa em função da extraterritorialidade pode e é muitas vezes questionada, no caso de ausência de regulação específica e/ou norma que autorize a cooperação internacional, advinda de uma instituição supranacional, não obstante a hipótese de reconhecimento e aplicação das normas editadas pelo Mercosul como sendo de Direito Comunitário. Assim, pretende-se demonstrar a importância do tema da regulação em matéria antitruste, focando a questão da definição do mercado relevante, especialmente em um bloco econômico regional como o Mercosul. / The initial mark of the proposed study here is Protocolo de Defesa da Concorrência no Mercosul Protocolo de Fortaleza (\"Competitor\'s Defense Protocol in Mercosul-Protocol of Fortaleza), as of Dec 17th, 1996, that despite being ratified by some States in Mercosul, and being validated in Brazil through Decret number 3.602 as of Sep 18th, 2000, very small advance has been identified in many years, for political reasons or difficulties in implementation, or also, for combination of factors of global economic crisis reasons. The search for a balance in economic relations around the Globe, and its regional impacts in Latin America, is common in foruns and international organizations, inclusively with repression to economic power abuse and the defense of the competition, considering this, an important element for the development of the region. In our study, we verify the importance for analysis involving competitors, because it is a starting point, the question of the relevant market limits. The search has verified how central this theme is in the anti-trust analysis and relevance of the debate about rights in competition for regional integration, focusing on Mercosul and its form of regulation. The regional integration is an important process in face of the global economic differences, and may contribute to a better efficiency of multilateral negotiation in global scale, becoming useful and necessary the international business control, in order to balance economic relations with competitors support. The relevance of the theme is revealed through frontiers transposition and business activities, leading to trespassing limits of international regulators. This statement puts the antitrust analysis in perspective, since national wide, the legislation and the agents reaction is restricted to the frontiers of the country, but on the sphere of the regional economic group, this legislation outside the territory may be and it is indeed usually, questioned, in case of the lack of specific regulation or norm, authorizing international cooperation from supra national institution, not disconsidering the hypothesis of recognition and application of norms edited by Mercosul as Common Law. This way, we intend to demonstrate the importance of the regulation theme in the anti trust scenario, focusing the question of a relevant market definition, specially in a regional economic group such as Mercosul.

The subject of the master’s thesis „ Risk in the area managemarketing communication“ is analysis of the current status Obchodni Galerie Orli in Brno and suggestions for improving the communication mix and possible risks that may occur. The thesis is divided into three chapters, where are presented the theoretical bases for the given issue, futher analysis of the current state and the last chapter of the thesis contains proposals for a new communication mix.

Cieľ diplomovej práce je navrhnutie vhodnej stratégie vstupu firmy Benzina, s.r.o. (Unipetrol, a.s.) na zahraničný trh. Práca obsahuje analýzu súčasnej situácie na domácom trhu v Českej republike a analýzu priemyslu v Ukrajine. Boli predstavené základné analytické metódy, ktoré boli následne vyhodnotené. Na základe uskutočnených analýz bola navrhnutá stratégia vstupu na Ukrajinu.

This work is about developing and creation of a business plan that will serve not only as a thesis, but also as an effort to implement this plan into practice to open a real store in Breclav. This is the exclusive shop of handmade goods, focusing primarily on the patchwork technique. Another range of products will be a decorative but also practical, fulfill the principle of handmade goods.

Российская Федерация является одним из ведущих мировых производителей стали. Металлургическое производство в России выросло на 2,6%, занимала четвертое место млн т пропустив вперед Китай, Японию, Индию, опередила США по сравнению с 2019 годом. Цель магистерской диссертации состоит в поиске направлений повышения конкурентоспособности промышленного на внешнем рынке, на примере ПАО «Трубная Металлургическая Компания». В частности была проведена оценка финансово-экономической деятельности и анализ международная конкурентоспособность. Анализ финансово-экономической деятельности ПАО «ТМК» позволил выявить в контексте повышения конкурентоспособности сильные и слабые стороны предприятия. К сильным сторонам можно отнести: соответствие показателей ликвидности нормативным значениям, т. е. предприятие в состоянии в срок рассчитываться по краткосрочным обязательствам; хорошая финансовая устойчивость; рентабельность продукции. К слабым сторонам можно отнести: значительную зависимость от кредиторов по причине недостатка собственного капитала; отрицательную динамику изменения собственного капитала, при том, что активы существенно увеличились. Выявлены основные факторы, оказывающие влияние на деятельность компании в сравнении с основными конкурентами Tenaris LLC и Evraz, далее выделены проблемы и очерчены контуры их решения в контексте повышения конкурентоспособности компании. Для дальнейшего развития компании и повышения ее конкурентоспособности на российском и зарубежном рынках необходимо решения таких ключевых проблем, как: необходимость повышения степени доступа к внешним рынкам и производственной гибкости предприятия. Одним из направлений повышения конкурентоспособности для ПАО «ТМК» и повышения доступности внешних рынков может стать объединение усилий с одной из компаний-конкурентов. Другим направлением повышающее конкурентоспособность, является наращивание коммуникационной активности на внешнем рынке за счет улучшения интернет-магазина TMK eTrade. / The Russian Federation is one of the world's leading steel producers. Metallurgical production in Russia grew by 2.6%, ranked fourth in million tons, leaving China, Japan, India ahead, ahead of the United States compared to 2019. The purpose of the master's thesis is to find ways to increase the competitiveness of industrial in the foreign market, as exemplified by PJSC "Pipe Metallurgical Company". In particular, an assessment of financial and economic activities and an analysis of international competitiveness were carried out. Analysis of the financial and economic activities of PJSC "TMK" made it possible to identify the strengths and weaknesses of the enterprise in the context of increasing competitiveness. The strengths include: compliance of liquidity indicators with standard values, ie, the company is able to settle on time for short-term liabilities; good financial stability; profitability of products. Weaknesses include: significant dependence on creditors due to lack of equity capital; negative dynamics of changes in equity capital, despite the fact that assets have increased significantly. The main factors influencing the company's activities in comparison with the main competitors Tenaris LLC and Evraz are identified, the problems are further highlighted and the contours of their solution in the context of increasing the company's competitiveness are outlined. For the further development of the company and increasing its competitiveness in the Russian and foreign markets, it is necessary to solve such key problems as: the need to increase the degree of access to foreign markets and the production flexibility of the enterprise. One of the ways to increase competitiveness for PJSC TMK and increase the accessibility of foreign markets may be joining efforts with one of the competing companies. Another area of increasing competitiveness is increasing communication activity in the foreign market by improving the TMK eTrade online store.

Les récents progrès en matière de nanotechnologies ont permis d'élaborer de nouveaux matériaux aux propriétés physico-chimiques uniques tels que les nanoparticules de fer zéro valent (NPFe0). Ces nanoparticules ont prouvé leur efficacité pour dégrader les composés organiques chlorés comme le trichloroéthylène (TCE), cependant leur transport dans les milieux poreux est souvent limité. Une solution pour pallier à ce problème est de modifier leur surface par adsorption de molécules organiques. Toutefois, cet enrobage modifie la réactivité des NPFe0 vis-à-vis du TCE, ce qui peut potentiellement affecter l'efficacité du traitement. Ainsi, le premier volet de cette thèse concerne l'étude de la réactivité de NPFe0 brutes ou modifiées par des polyélectrolytes anioniques vis-à-vis du TCE. Cette réactivité a été évaluée au travers des cinétiques de dégradation du TCE et de ses produits de transformation.D'autre part, les eaux souterraines contiennent souvent des espèces dissoutes réductibles pouvant réagir avec Fe0. Ces dernières peuvent affecter la réactivité des NPFe0 vis-à-vis du polluant ciblé et donc l'efficacité du traitement de dépollution. Le deuxième volet de cette thèse porte sur l'effet de deux accepteurs d'électrons (CrVI et NO3-) sur la réactivité des NPFe0 brutes et modifiées. Enfin, le troisième volet de cette thèse concerne l'évaluation de la réactivité des NPFe0 vis-à-vis du TCE dans un cas « réel », afin de valider la technique de dépollution. Une étude pilote et une application in situ ont ainsi été menées sur un site industriel dont l'eau souterraine est contaminée par le TCE (polluant ciblé) avec de fortes teneurs en CrVI et NO3-. / Recent advances in nanotechnology have led to the development of new materials with unique physicochemical properties such as nanoscale zero valent iron particles (nZVI). These nanoparticles proved their efficiency to degrade chlorinated organic compounds such as trichlorethylene (TCE), but their migration in porous media is often limited. To overcome this problem, a solution is to modify their surface by adsorption of organic molecules. However, this coating modifies the reactivity towards TCE, which can potentially affect the treatment efficiency.Thus, the first part of this PhD focuses on the reactivity of nZVI (bare or modified by anionic polyelectrolytes) towards TCE. This reactivity was evaluated through the TCE degradation kinetics rates and its transformation products.In addition, groundwaters often contain reducible species that can react with dissolved Fe0. These last species may affect the reactivity of nZVI towards the target pollutant and therefore the remediation efficiency. The second part of this PhD focuses on the effect of two electron acceptors (CrVI and NO3-) on the reactivity of bare and modified nZVI.Finally, the third part of this PhD presents the assessment of the reactivity of nZVI towards TCE in a "real" case, in order to validate the remediation process. A pilot study and in situ application have been carried out on an industrial site which groundwater is contaminated with TCE (targeted pollutant) with high levels of CrVI and NO3-.

Kooperativa pojišťovna, a.s., Vienna Insurance Group is the second largest insurance company in conditions of the Czech insurance market. Kooperativa is an universal insurance company, which offers insurance products and services to individuals and companies. The main aim of the diploma thesis is to define a position of Kooperativa commercial insurance company in the Czech insurance market. In order to reach the object of the thesis is necessary to respect for insurance's characteristics, specifics and main competitors. The first part of the thesis is focused on basic information about company and insurance products. The second part is dedicated to company's economy, which includes analysis of premium written, financial statement and ratios of financial analysis.

L’objectif de cette thèse est d’étudier le processus social de légitimation des produits financiers en prenant comme exemple le développement des Exchange Traded Funds (ETF) en France. En dépit de la complexification de leur « dispositif de calcul » les encours des ETF ont connu une progression rapide. L'essor de ces innovations s'explique par l'effort de légitimation entrepris par les promoteurs. Contrairement à l'approche néo-institutionnaliste qui se focalise sur la dimension cognitive, nous partons des interdépendances pour comprendre le processus social de légitimation. Nous étudions ce processus en combinant une enquête ethnographique fondée sur des entretiens semi-directifs et des observations non-participantes avec une analyse du réseau social d'échange d'information entre les marketeurs, les traders, les journalistes, les investisseurs et les académiques. Nous montrons qu'il existe une « niche sociale » où des acteurs-promoteurs coopèrent entre eux. Ils relaient, auprès des diffuseurs d'information que sont les journalistes, un discours fondé sur les dimensions positives de leur innovation. Ils s'appuient, pour cela, sur le « contrôle social » qu'ils exercent sur la presse économique. Enfin, ces promoteurs s'associent à l'institut de recherche en finance Edhec-Risk afin de fonder la légitimité de leurs produits sur le statut académique de ce partenaire. / The focus of this thesis is to study the social process of legitimizing financial products, focusing primarily on Exchange Traded Funds (ETFs) in France. Despite the complex nature of their « calculative device », ETFs have grown rapidly. This can be explained through promoters’ legitimizing efforts. Unlike neo-institutional theory which focuses on the cognitive dimension, this will emphasize the role of interdependencies and relationships in studying legitimizing efforts. This study is based on ethnographic research with semi-structured interviews and non-participant observations during conferences. We combine this qualitative research method with quantitative analysis of the network of information exchanged between marketers, traders, journalists, investors, regulators and academics. We evidence the existence of a « social niche » where competitors cooperate. The promoters exert social control on financial journalists to relay the positive aspects of their financial products. They also collaborate with EDHEC-Risk Institute to benefit from its academic status and gain more legitimacy.