Global ETD Search

181	An examination of consumer response to change in online retail environments Ainsworth, Jeremy January 2011 (has links) The main objective of this study was to determine the consequences of making changes to retail web-sites by examining how consumers respond to change within online retail environments. To achieve this aim, the study drew theoretical guidance from the general Stimulus-Organism-Response (SOR) paradigm. In particular, building upon web-site typology theories, the study proposed that two types of change influenced consumers’ internal responses, prompting behavioural consequences. The two types of change were Task-Relevant and Non-Task-Relevant – representing the two broad components of the retail web-site. A conceptual model was developed outlining the expected effects of change on the emotional (Arousal, Pleasure and Dominance), psychological (Flow), and cognitive (Hedonic and Utilitarian Value) states predicted to precede re-acceptance of the changed retail web-site (Attitude toward Re-patronage and Re-patronage Intention). To empirically examine this model, an online experiment (using a 2 x 2 between-subjects factorial design) was conducted, in which subjects were exposed to a modified version of a commercial personal banking web-site. A total of 292 responses were collected from Internet users in New Zealand. Simple linear regression, two- and three-stage hierarchical regression, and path analysis were used to analyse the dependence relationships outlined in the conceptual model. The results of the study suggest that both types of change have individual impacts on consumer response moreover, the effects are very different. In particular, Non-Task-Relevant Change appears to carry positive consequences, such as positive emotion, while the effects of Task-Relevant Change appear to carry negative consequences such as negative emotions and reduced value. Furthermore, findings suggest that offsetting the negative influences of change on emotion (particularly pleasure) can aid managers in minimising the negative consequences of change. The complete findings, their implications for the current research, and the provision of directions for future research are discussed in detail. Online Retailing Consumer Change
182	An assessment of the potential for benefit segmentation in the Indonesian banking sector Alfansi, Lizar January 2000 (has links) No description available. 332 Marketing; Consumer behaviour
183	An exploratory study of the marketing philosophies and practices of industrial product firms, with special reference to public versus private Egyptian aluminium companies Abdel-Monem Ahmed, O. M. January 1986 (has links) No description available. 330 Marketing of consumer products
184	A study of credit card activity by selected consumers of the Muncie urban area Huffman, Jackson A. January 1968 (has links) There is no abstract available for this thesis. Consumer credit -- Indiana -- Muncie.
185	Relationship marketing : the customer's perspective Harker, Michael John January 2002 (has links) No description available. 658 Consumer behaviour
186	'Retail therapy' : an investigation of compensatory consumption and shopping behaviour Woodruffe-Burton, Helen January 2001 (has links) No description available. 381 Consumer behaviour
187	The interpretation of advertising meaning Ritson, Mark Blaylock January 1996 (has links) No description available. 150 Consumer behaviour
188	Childrens toy advertisements Griffiths, Merris January 2001 (has links) No description available. 381 Consumer markets
189	Methodology and new applications in food acceptance research McEwan, J. A. January 1988 (has links) No description available. 330 Consumer research models
190	Identity and consumption : an interpretative study of people and their record collections Shankar, Avi January 2002 (has links) No description available. 306 Consumer research

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