by Chow Sau Shing, Leung Lai Man. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 58-59). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.v / LIST OF TABLES --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter I.I --- Objective --- p.2 / Chapter I.II --- Literature Review --- p.2 / Chapter I.III --- Background --- p.2 / Chapter I.III.I --- Credit Card Business Model --- p.2 / Chapter I.III.II --- Common Types of Credit Card --- p.5 / Chapter I.IV --- Methodology --- p.6 / Chapter I.IV.I --- Part 1: Customer Segmentation --- p.6 / Chapter I.IV.II --- Part 2: Customer Need Identification --- p.8 / Chapter I.IV.III --- Part 3: Customer Satisfaction --- p.10 / Chapter I.IV.IV --- Part 4: Case Studies on Market Competition --- p.11 / Chapter II. --- CUSTOMER SEGMENTATION --- p.12 / Chapter II.I --- Forming the Clusters --- p.12 / Chapter II.II --- Verifying the Cluster Size --- p.13 / Chapter II.III --- Analyzing the Clusters --- p.17 / Chapter II.III.I --- "Group 1: Low-spending, High-loyalty" --- p.18 / Chapter II.III.II --- "Group 2: High-spending, High-loyalty" --- p.18 / Chapter II.III.III --- "Group 3: Middle-spending, Low-loyalty" --- p.18 / Chapter III. --- CUSTOMER NEED INDENTIFICATION --- p.19 / Chapter III.I --- Selection Criteria Comparison by Ranking --- p.19 / Chapter III.I.I --- Similarly --- p.21 / Chapter III.I.II --- Differences --- p.22 / Chapter III.II --- Selection Criteria Comparison by Absolute Value --- p.23 / Chapter IV. --- CUSTOMER SATISFACTION --- p.26 / Chapter IV.I --- "Group 1: Low-spending, High-loyalty" --- p.27 / Chapter IV.II --- "Group 2: High-spending, High-loyalty" --- p.28 / Chapter IV.III --- "Group 3: Middle-spending, Low-loyalty" --- p.29 / Chapter IV.IV --- Overall Comparison and Discussion --- p.30 / Chapter V. --- CASE STUDIES ON MARKET COMPETITION --- p.32 / Chapter V.I --- Credit Card Market Shares --- p.32 / Chapter V.I.I --- "Group 1: Low-spending, High-loyalty" --- p.33 / Chapter V.I.II --- "Group 2: High-spending, High-loyalty" --- p.34 / Chapter V.I.III --- "Group 3: Middle-spending, Low-loyalty" --- p.36 / Chapter V.II --- Analysis of Major Players --- p.37 / Chapter V.II.I --- HSBC --- p.38 / Chapter V.II.II --- Hang Seng Bank --- p.41 / Chapter V.II.III --- Chase Manhattan --- p.43 / Chapter V.II.III --- Overall Comparison --- p.44 / Chapter VI. --- CONCLUSION --- p.46 / APPENDIX --- p.47 / BIBLIOGRAPHY --- p.58

by Tso Miu Lin Debbie. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 55-61). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ISSUSTRATIONS --- p.vii / LIST OF TABLES --- p.viii / PREFACE --- p.ix / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- METHODOLOGY --- p.3 / Sample --- p.4 / Basic Contents of the Questionnaire --- p.4 / Limitation of the Questionnaire --- p.5 / Chapter III. --- FINDINGS OF THE RESEARCH --- p.6 / General Card Users Distribution --- p.6 / Credit Card Holding --- p.6 / Type of Credit Card Held --- p.7 / Different Aspects of Credit Cards --- p.8 / Important Aspects --- p.8 / Reasons for Not Paying by Credit Card --- p.10 / Reasons for Paying by Credit Card --- p.11 / Marketing Program of Credit Cards --- p.12 / Effective Marketing Channels to General Users --- p.12 / Effective Marketing Channels to High-end Users --- p.13 / Default Risk of Credit Cards --- p.13 / Total Credit Limit to Revenue Ratio --- p.13 / Credit Card Balances --- p.14 / Roll Over of Credit Card Balances --- p.15 / Roll Over of Card Balances to Revenue Ratio --- p.15 / Rejection of Credit Card Application --- p.16 / Interest-bearing Credit Cards Users --- p.16 / Demographic Characteristics of Interest-bearing Credit Card Users --- p.17 / Consumption Pattern --- p.17 / Gender --- p.18 / Age --- p.18 / Occupation --- p.19 / Home Condition --- p.19 / Education --- p.20 / Credit Card Behaviors of Interest-bearing Credit Card Users --- p.20 / Heavy Credit Cards Users --- p.21 / Demographic Characteristics of Heavy Credit Card Users --- p.21 / Consumption Pattern --- p.21 / Gender --- p.22 / Age --- p.22 / Occupation --- p.23 / Home Condition --- p.23 / Education --- p.24 / Credit Card Behaviors of Heavy Credit Card Users --- p.24 / Roll over frequency --- p.24 / Roll over card balances --- p.25 / Chapter IV. --- ANALYSIS OF RESEARCH FINDINGS --- p.26 / General Card Users Distribution --- p.26 / Different Aspects of Credit Cards --- p.26 / Physical Functions Vs Psychological Functions --- p.26 / Card Issuers Vs Co-branding Partners --- p.27 / Price Conscious Credit Card Users --- p.28 / Credit Cards Usage --- p.28 / Default Risk of Credit Cards --- p.28 / Effective Marketing Program --- p.29 / Effective Marketing Program for General Users … --- p.29 / Effective Marketing Program for Interest-bearing Users --- p.30 / Effective Marketing Program for Heavy Users --- p.31 / Chapter V. --- RECOMMENDATION --- p.32 / Product --- p.32 / Functional Aspects of Credit Cards --- p.32 / Co-branding Partners of Credit Cards --- p.33 / Price --- p.33 / Place --- p.34 / Promotion --- p.35 / Promotion for General Credit Card Users --- p.35 / Promotion for Interest-bearing Credit Card Users --- p.36 / Promotion for Heavy Credit Card Users --- p.37 / Default Risk --- p.38 / Chapter VI. --- CONCLUSION --- p.39 / GLOSSARY --- p.42 / APPENDIX --- p.46 / Questionnaire (English version) --- p.46 / Questionnaire (Chinese version) --- p.51 / BIBLIOGRAPHY --- p.55

by Yew Sum. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaf 57). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / LIST OF FIGURES --- p.vi / Chapter / Chapter I --- INTRODUCTION --- p.1 / Chapter II --- RESEARCH OBJECTIVES --- p.3 / Purpose of This Study --- p.3 / Scope of This Study --- p.3 / Chapter III --- LITERATURE REVIEW --- p.4 / Human Values and Value System --- p.4 / Lifestyle --- p.5 / Application of Lifestyle --- p.8 / Chapter IV --- RESEARCH METHODOLGY --- p.10 / Research Design --- p.10 / Sample Selection --- p.10 / Survey Design --- p.10 / Questionnaire Development --- p.11 / Timing of the Survey --- p.12 / Chapter V --- ANALYSIS OF FINDINGS --- p.13 / Response Rate --- p.13 / User Groups Found --- p.13 / User Groups --- p.15 / Other Findings --- p.19 / WWW Usage --- p.19 / Hardware Resources Used --- p.20 / Demographics --- p.21 / Chapter VI --- LIMITATION OF THE STUDY --- p.22 / Response and Non-Response Bias --- p.22 / Sample Selection Bias --- p.22 / Language used in Questionnaire --- p.23 / Chapter VII --- PREVIOUS STUDIES --- p.24 / VALS2 IN THE US --- p.24 / Lifestyle Research in Hong Kong --- p.27 / Internet User Surveys --- p.29 / Survey in the US --- p.29 / Survey in Hong Kong --- p.29 / Comparison of Studies --- p.31 / Lifestyle Groups --- p.31 / Demographics and Hardware Resources --- p.32 / Chapter VIII --- FUTURE RESEARCH DIRECTIONS --- p.33 / APPENDIX --- p.34 / BIBLIOGRAPHY --- p.57 / Books --- p.57 / Serials --- p.57 / Web Sites --- p.57

by Frostig Na'ama, Yang Mei-Ling. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves [46]-50). / Abstract --- p.4 / Introduction --- p.6 / Research Objectives --- p.7 / Research Methodology --- p.8 / The Context of Hong Kong As An International City --- p.10 / Consumer Socialization of the Expatriate Teenagers in Hong Kong --- p.12 / Conceptual Background --- p.13 / Characteristics of Expatriate Teenagers in Hong Kong --- p.16 / The Expatriate Teenagers' Consumer Skills --- p.25 / Expatriate Teenagers and Cosmopolitanism --- p.33 / The Formation of Ethnic Identity --- p.34 / Citizens of the World --- p.38 / Failing to be Cosmopolitan --- p.39 / Conclusion --- p.43 / References

by Chan Nga Sze, Lau Kuk Wan, May. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 118-120). / Questionnaire in Chinese. / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / Chapter / Chapter 1 --- INTRODUCTION --- p.1 / Chapter 2 --- LITERATURE REVIEW --- p.4 / Chapter 3 --- CITY OF LIFE: HONG KONG IS IT --- p.21 / Chapter 4 --- METHODOLOGY --- p.29 / Chapter 5 --- FINDINGS --- p.34 / Chapter 6 --- RECOMMENDATIONS --- p.72 / Chapter 7 --- CONCLUSION --- p.80 / Appendix / Chapter 1 --- DISTRIBUTION OF POPULATION BY AGE --- p.82 / Chapter 2 --- CITY OF LIFE - SCHEDULED EVENTS --- p.83 / Chapter 3 --- DISTRIBUTION OF THE LABOR FORCE BY AGE --- p.84 / Chapter 4 --- FOCUS GROUP DENOGRAPHICS --- p.84 / Chapter 4 --- A PLACE AND DATE FOR FOCUS GROUP INTERVIEWS --- p.85 / Chapter 5 --- FOCUS GROUP MODERATOR'S GUIDE --- p.85 / Chapter 6 --- SUMMARY OF FOCUS GROUP DISCUSSION --- p.91 / Chapter 7 --- A SURVEY QUESTIONNAIRE --- p.99 / Chapter 7 --- B SURVEY RESULT --- p.107

Sun, Lin. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2010. / Includes bibliographical references (p. 233-242). / Abstracts in English and Chinese. / Abstract --- p.i / Acknowledgements --- p.vi / Introduction --- p.1 / Chinese Youth Today and Japanese Popular Culture --- p.6 / Theoretical Context --- p.11 / Methodology --- p.29 / Structure of the Thesis --- p.48 / Chapter Chapter1 --- Chinese Youth Today: Choice and Constraint --- p.51 / Economic Conditions and the Only Child --- p.54 / Pervasive Japanese Popular Culture in China --- p.59 / Cultivation of National Identity: Mass Media and Schooling --- p.77 / A Proper Chinese Youth: Social Norms in Today's China --- p.89 / Summary --- p.93 / Chapter Chapter2 --- Being a Fan of Japanese Rock: Consumer Choice and Authenticity --- p.96 / Becoming a fan of Japanese Rock --- p.97 / Confirming the Japanese Rock Fan Identity: Being an Authentic Fan --- p.111 / West-Japan-the Rest of Asia: In the Eyes of Chinese Fans of J-Rock --- p.122 / Summary --- p.126 / Chapter Chapter3 --- Localizing Japanese Rock Fandom through Individual Consumption --- p.129 / "Fandom as ""a Private Religion""" --- p.130 / Fandom as Compensation for Lack of Romantic Love --- p.155 / Summary --- p.164 / Chapter Chapter4 --- Fan Community: Consuming Japanese Rock in Groups --- p.167 / Fan Community and Belonging --- p.167 / Hierarchy among Individual Fans: Glory and Pain --- p.178 / Summary --- p.185 / Chapter Chapter5 --- Japanese Rock Fan Identity Vs. National Identity --- p.187 / "The Chinese National Identity and the Japanese ""Soft Power""" --- p.187 / Becoming a Better Chinese through Japanese Rock Fandom --- p.201 / Pan-East Asianism or Cosmopolitanism? --- p.205 / Summary --- p.212 / Conclusion --- p.215 / The Real Appeal of Japanese Rock --- p.215 / Fans and Consumers of Popular Culture in Globalized China --- p.219 / Fandom: a Way of Life for Today's Urban Young Chinese --- p.224 / Appendix --- p.232 / Bibliography --- p.233

Or, Pui Ying Cookie. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2008. / Includes bibliographical references (leaves 160-165). / Abstracts in English and Chinese. / Acknowledgments --- p.1 / Chapter Chapter 1 --- Introduction --- p.2 / Chapter Chapter 2 --- Literature Review 一 Between Context of Consumption and Consumer Behavior --- p.11 / Chapter Chapter 3 --- Methodology --- p.37 / Chapter Chapter 4 --- The Site of Karaoke Consumption --- p.48 / Chapter Chapter 5 --- Group Dynamics in a Karaoke Box --- p.78 / Chapter Chapter 6 --- Karaoke as Communication --- p.108 / Chapter Chapter 7 --- Conclusion --- p.147 / Bibliography --- p.160

published_or_final_version / Housing Management / Master / Master of Housing Management

Yeung Hoi Calvin. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 52-53). / Abstracts in English and Chinese, appendix in Chinese.

by Tsai Yee-Ah, Eva. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Incldues bibliographical references (leaves 108-112). / ABSTRACT --- p.iii / ACKNOWLEDGEMENTS --- p.vi / TABLE OF CONTENTS --- p.vii / LIST OF TABLES --- p.ix / LIST OF FIGURES --- p.x / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Objectives --- p.2 / Chapter II. --- MARKET ANALYSIS --- p.4 / Overview of the Music Industry in Hong Kong --- p.4 / Hong Kong Classical Music Market and the Trends --- p.6 / Definition of Classical Music --- p.6 / Classical Music Becomes More Popular --- p.8 / More Record Stores in Hong Kong Selling Classical CDs --- p.10 / New Ways of Promoting Classical Music --- p.13 / New Classical Music Repertoires and the Trends --- p.15 / More Young Classical Performers --- p.16 / Major Classical Companies in Hong Kong --- p.17 / Bertelsmann Group --- p.17 / EMI --- p.19 / HNH Internationa] Ltd --- p.22 / PolyGram --- p.25 / Sony --- p.28 / Warner --- p.32 / Chapter III. --- RESEARCH METHODOLOGY --- p.37 / Secondary Data --- p.37 / Primary Data --- p.38 / Experience Survey --- p.38 / Sample Survey --- p.38 / Limitations of the Research --- p.42 / Research Design --- p.42 / Data Collection --- p.43 / Data Analysis --- p.44 / Chapter IV. --- RESEARCH FINDINGS AND DATA ANALYSIS --- p.48 / Response Rate --- p.48 / Outcome of Self-Administered Questionnaire Survey --- p.48 / Data Analysis --- p.49 / Editing --- p.49 / Coding --- p.50 / RESEARCH FINDINGS --- p.50 / Demographic Information of 200 Successful Respondents --- p.50 / Respondents' Opinions of HMV --- p.53 / Respondents' Usage Patterns of Classical CDs --- p.55 / Brand Name of the Record Company --- p.55 / Price --- p.60 / Selection Criteria in Buying Classical CDs --- p.61 / places for Buying Classical CDs --- p.72 / Reasons for Buying Classical CDs --- p.74 / Opinions of Sony's Classical CDs --- p.77 / Preferred Promotional Methods --- p.81 / Information Channels in Receiving Information about Classical CDs --- p.84 / Maximum Price Willing to Pay --- p.88 / Preferred Tangible Changes or Improvements --- p.89 / Conclusion --- p.91 / Competitive Profile --- p.91 / Market Profile --- p.92 / Customer Profile --- p.93 / Product Profile --- p.94 / Company Profile --- p.95 / Chapter V. --- "MARKETING PLAN FOR SONY'S CLASSICAL DIVISION, 1997-1998" --- p.97 / Target Markets --- p.97 / Marketing Objectives --- p.98 / Product Objectives --- p.98 / Pricing Objectives --- p.99 / Communication Objectives --- p.100 / Distribution Objectives --- p.105 / Monitoring System --- p.107 / Conclusion --- p.108 / APPENDIX --- p.110 / BIBLIOGRAPHY --- p.133