by Leung Yuen-chun, Ginny, Woo Pui-shan, Holly, Yuen Lai-kwan, Janis. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf [642] / ACKNOWLEDGEMENT --- p.ii / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.xv / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- STATEMENT OF OBJECTIVES --- p.6 / Chapter 2.1 --- Decision-Making Objectives --- p.6 / Chapter 2.2 --- Research Objectives --- p.7 / Chapter III. --- METHODOLOGY --- p.8 / Chapter 3.1 --- Research Design --- p.8 / Chapter 3.2 --- Data Collection Method --- p.8 / Chapter 3.3 --- The Questionnaire --- p.9 / Chapter 3.4 --- Sampling Method --- p.12 / Chapter 3.5 --- Sampling Frame --- p.13 / Chapter 3.6 --- The Fieldwork --- p.13 / Chapter 3.7 --- Method of Analysis --- p.14 / Chapter IV. --- DATA ANALYSIS AND FINDINGS --- p.18 / Chapter 4.1 --- Demographic Profile Analysis --- p.18 / Chapter 4.2 --- Findings From Section I - Attitude Statements --- p.49 / Chapter 4.2.1 --- Mean Score of Attitude Statements by Sex --- p.52 / Chapter 4.2.2 --- Mean Score of Attitude Statements by Age --- p.55 / Chapter 4.2.3 --- Mean Score of Attitude Statements by Educational Level --- p.58 / Chapter 4.2.4 --- Mean Score of Attitude Statements by Marital Status --- p.60 / Chapter 4.2.5 --- Mean Score of Attitude Statements by Income --- p.62 / Chapter 4.3 --- Findings From Section II - The Most Important in Life --- p.66 / Chapter 4.3.1 --- "Findings From ""The Most Important in Life"" by Demographic Factors" --- p.66 / Chapter 4.4 --- Findings From Section III - Satisfaction Statement --- p.72 / Chapter 4.4.1 --- Findings From Degree of Satisfaction by Sex --- p.72 / Chapter 4.4.2 --- Findings From Degree of Satisfaction by Age --- p.72 / Chapter 4.4.3 --- Findings From Degree of Satisfaction by Educational Level --- p.73 / Chapter 4.4.4 --- Findings From Degree of Satisfaction by Marital Status --- p.77 / Chapter 4.4.5 --- Findings From Degree of Satisfaction by Income --- p.77 / Chapter 4.5 --- Findings From Section IV-Expectations and Wishes --- p.80 / Chapter 4.5.1 --- Findings From Top Three Wishes --- p.80 / Chapter 4.5.2 --- Findings From The Moment of Happiness --- p.85 / Chapter 4.5.3 --- Findings From The Most Desirable Type of Company --- p.93 / Chapter 4.6 --- Findings From Section V - Leisure Activities --- p.100 / Chapter 4.7 --- Findings From Section VI --- p.109 / Chapter 4.7.1 --- Department Stores --- p.109 / Chapter 4.7.2 --- Specialty Stores --- p.112 / Chapter 4.7.3 --- Fast Food Outlets --- p.114 / Chapter 4.7.4 --- Shopping Centres --- p.117 / Chapter 4.7.5 --- Grocery Stores --- p.118 / Chapter 4.7.6 --- Eating outlets --- p.121 / Chapter 4.8 --- Findings From Section VII --- p.122 / Chapter 4.8.1 --- Food --- p.122 / Chapter 4.8.2 --- Restaurant --- p.128 / Chapter 4.8.3 --- Transportation --- p.135 / Chapter 4.9 --- Findings From Section VIII --- p.142 / Chapter 4.9.1 --- Overall Ranking of Television Programs by Mean Scores --- p.142 / Chapter 4.9.2 --- Mean Score of Each Program by Five Demographic Factors --- p.145 / Chapter 4.10 --- Findings From Section IX --- p.161 / Chapter 4.10.1 --- Newspapers --- p.161 / Chapter 4.10.2 --- Radio Programs --- p.164 / Chapter 4.10.3 --- Magazines --- p.167 / Chapter 4.11 --- Findings From Section X --- p.171 / Chapter 4.11.1 --- Durables --- p.171 / Chapter 4.11.2 --- Beverages --- p.226 / Chapter 4.11.3 --- Daily Products --- p.250 / Chapter 4.11.4 --- Ladies' Products --- p.316 / Chapter V. --- CONCLUSION AND RECOMMENDATION --- p.328 / Chapter VI. --- LIMITATIONS --- p.332 / APPENDIX1 / APPENDIX2 / APPENDIX3 / BIBLIOGRAPHY

Summary in Chinese. / Thesis (MBA)--Chinese Univ. of Hong Kong. / Bibliography: 96-97 l.

Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: leaves 146-149.

by Chui Wai Chun and Carolina Susana de Assis. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1988. / Bibliography: leaves 77-79.

Summary in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: leaves 92-93.

Summary in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: leaves 151-153.

Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Economics, February 1981. / "October 10, 1980." / Includes bibliographican references. / by Carl Shapiro. / Ph.D.

by Ho Wai Shun, Ng Hung Kin, Terence. / Includes questionnaire. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 66-67). / TABLE OF CONTENTS --- p.III / LIST OF ILLUSTRATIONS --- p.IV / LIST OF TABLES --- p.V / Chapter / Chapter I. --- Introduction --- p.1 / Commercial Usage of the Internet --- p.1 / Internet as Advertising Medium --- p.5 / What is the Problem of Using Internet as Advertising Media --- p.7 / Objectives of the project --- p.7 / Chapter II. --- Conceptual Framework and Model --- p.9 / Factors affecting consumers' responses towards Advertisements in the Internet --- p.9 / Causal Relationship among Consumers' Responses --- p.10 / The Conceptual Model and Hypotheses --- p.12 / Conceptual Model --- p.12 / Hypotheses --- p.13 / Chapter III. --- Methodology --- p.15 / Research Design : Laboratory Experiment --- p.15 / Creating up the Experimental Web Site --- p.16 / Sample and Sampling Procedure --- p.17 / The Sample --- p.17 / Sampling Procedure --- p.19 / Data Collection Method --- p.20 / Operationization of Constructs --- p.21 / Data Analysis --- p.24 / MANOVA --- p.24 / Path Analysis (LISREL 8) --- p.24 / Chapter IV. --- "Results, Analysis and Discussion" --- p.26 / MANOVA Analysis --- p.26 / Path Analysis --- p.29 / Discussion --- p.31 / Chapter V. --- Conclusion and Managerial Implications --- p.32 / APPENDIX --- p.36 / BIBILIOGRAPHY --- p.66

Wong, Yee Na. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2009. / Includes bibliographical references (leaves 70-77). / Abstract and appendix also in Chinese. / Abstract (English) --- p.i / Abstract (Chinese) --- p.ii / Acknowledgment --- p.iii / Table of Contents --- p.iv / List of Tables --- p.vi / List of Figures --- p.vii / INTRODUCTION --- p.1 / THEORETICAL BACKGROUND --- p.2 / Psychological Distance as Determinant of Basis for Evaluations --- p.2 / Feelings as Information --- p.8 / Construal Fit Effect and Consumers' Evaluations --- p.14 / When Feeling Right is Called into Question --- p.20 / OVERVIEW OF STUDIES --- p.23 / STUDY 1 --- p.25 / Pretest: Stimuli Development --- p.25 / Method --- p.25 / Results and Discussion --- p.27 / Main Study --- p.27 / Method --- p.27 / Results and Discussion --- p.29 / STUDY 2 --- p.34 / Pretest: Stimuli Development --- p.34 / Method --- p.34 / Results and Discussion --- p.35 / Main Study --- p.36 / Method --- p.36 / Results and Discussion --- p.38 / STUDY 3 --- p.4S / Pretest: Stimuli Development --- p.46 / Method --- p.46 / Results and Discussion --- p.47 / Main Study --- p.48 / Method --- p.48 / Results and Discussion --- p.51 / GENERAL DISCUSSION --- p.59 / Construal Fit and Psychological Distance --- p.61 / Construal Fit and Persuasion --- p.62 / Managerial Contributions --- p.64 / Limitations and Future Research --- p.65 / CONCLUSION --- p.69 / REFERENCES --- p.70 / APPENDIX --- p.78

Thesis (Ph. D.)--University of Missouri-Columbia, 2001. / Typescript. Vita. Includes bibliographical references (leaves 261-219). Also available on the Internet.