111 |
Understanding consumer intention to shop online : a model comparison /Park, Jae-Jin, January 2003 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 2003. / Typescript. Vita. Includes bibliographical references (leaves 100-108). Also available on the Internet.
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112 |
Content class effects on consumer online information processingWang, Shih-lun Alex, Leckenby, John D. January 2002 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 2002. / Supervisor: John D. Leckenby. Vita. Includes bibliographical references. Also available from UMI.
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113 |
The market maven implications for a multicultural environment /Cal, Yolanda Rachele. January 2003 (has links)
Thesis (Ph. D.)--University of Texas at Austin, 2003. / Vita. Includes bibliographical references. Available also from UMI Company.
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114 |
Determination of the ideal user image for VSOP drinkers /Wong, Yau-wah, Valerie. January 1983 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1983.
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115 |
A study of users' satisfaction with the mini-computer systems in Hong Kong /Chin, Ching-wah, Henry. January 1983 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1983.
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116 |
How consumers process cultural cues on commercial websites /Yoon, Tae-il, January 2002 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 2002. / Typescript. Vita. Includes bibliographical references (leaves 208-217). Also available on the Internet.
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117 |
How consumers process cultural cues on commercial websitesYoon, Tae-il, January 2002 (has links)
Thesis (Ph. D.)--University of Missouri-Columbia, 2002. / Typescript. Vita. Includes bibliographical references (leaves 208-217). Also available on the Internet.
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118 |
The unity of form and function: making sense of product design from a consumer's point of view / Making sense of product design from a consumer's point of viewLuchs, Michael Gerhard, 1968- 29 August 2008 (has links)
This research demonstrates that the perceived unity of product form and function has a significant effect on consumers’ product evaluations, where unity refers to the perception that the form and function share common associations, or meanings. Findings from three experiments suggest that beyond the independent effects of product form and function, consumers like unified products more than they like disunified products. This effect is demonstrated in an abstract context as well as in the product contexts of consumer packaged goods and durables. In addition to demonstrating the positive effect of form-function unity on product evaluations, this research shows that this effect is mediated by the perception that unified products make more sense than disunified products. This research further shows that this effect is moderated by consumers’ involvement and product knowledge. While consumers like unified (vs. disunified) products more in general, consumers high in the combination of involvement and product knowledge like disunified products equally due to their perceived greater attribute value. These results are of significance both to academicians and practitioners concerned with understanding consumers’ responses to products. / text
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Impacts on consumers: a framework for measurement of welfare in the multiproduct caseForbush, Marie Leigh January 1979 (has links)
No description available.
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120 |
Product directed ego-involvement: its relationship to the theory of cognitive dissonanceShipka, Beverly Dee, 1941- January 1968 (has links)
No description available.
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