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by Sum Kwok-fong, Louisa [and] Wong Wai-ling, Jacqueune. / Bibliography: leaf 63 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985

Wai-kwan Li. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 31-38. / Abstract --- p.vii / Introduction --- p.1 / Boundary of Country of Origin Effects --- p.2 / Involvement level for making buying decisions --- p.2 / Information amount --- p.4 / Interaction effect of involvement level and information amount --- p.5 / Cognitive Processes of Stereotypic Evaluation --- p.7 / Cognitive elaboration hypothesis --- p.7 / Encoding hypothesis --- p.9 / Polarization hypothesis --- p.10 / Attribute hypothesis --- p.10 / Summary representation hypothesis --- p.12 / Method --- p.14 / Design --- p.14 / Subjects --- p.14 / Stimulus Material --- p.14 / Product --- p.14 / Selection of Countries --- p.14 / Attribute Information --- p.15 / Procedure --- p.16 / Manipulation of independent variables --- p.17 / Dependent measures --- p.17 / Demographic variables --- p.18 / Results --- p.18 / Manipulation checks --- p.18 / Boundary of Country of Origin Effect on Product Evaluation --- p.19 / Psychological Mechanisms for the Country of Origin Effect --- p.20 / Free recall of product information --- p.20 / Encoding hypothesis --- p.21 / Cognitive elaboration hypothesis --- p.21 / Polarization hypothesis --- p.22 / Attribute hypothesis --- p.22 / Summary representation hypothesis --- p.23 / Attribute hypothesis as the cause of stereotypic evaluation --- p.24 / Discussion --- p.24 / Boundary Conditions of Country of Origin Effects --- p.24 / Cognitive Processes of Country of Origin Effects --- p.25 / Marketing Implications --- p.29 / Product image building --- p.29 / Product packaging --- p.30 / References --- p.31 / Footnotes --- p.39

Huang, Zhongqiang. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2011. / Includes bibliographical references (p. 40-43). / Abstracts in English and Chinese; appendix includes Chinese. / LIST OF FIGURES --- p.vi / INTRODUCTION --- p.1 / THEORETICAL BACKGROUND --- p.3 / Factors of Variety Judgment --- p.3 / Variety and Choice Difficulty --- p.6 / Metacognitive Experience and Variety Judgment --- p.9 / The Current Research --- p.12 / STUDY 1 --- p.16 / Method --- p.17 / Results --- p.19 / Discussion --- p.20 / STUDY 2 --- p.21 / Method --- p.22 / Results --- p.23 / Discussion --- p.25 / STUDY 3 --- p.27 / Method --- p.27 / Results --- p.28 / Discussion --- p.31 / GENERAL DISCUSSION --- p.32 / Summary of Results --- p.32 / Theoretical Implications --- p.34 / Practical Implications --- p.36 / Limitations and Future Directions --- p.37 / REFERENCES --- p.40 / Chapter APPENDIX A --- Sample Stimuli Used in Study 1 --- p.44 / Chapter APPENDIX B --- Sample Stimuli Used in Study 2 --- p.45 / Chapter APPENDIX C --- Sample Stimuli Used in Study 3 --- p.46

Thesis (Ph. D.)--0hio State University, 1983. / Includes vita. Includes bibliographical references (leaves 57-58). Available online via OhioLINK's ETD Center.

Thesis (Ph. D.)--Ohio State University, 2006. / Full text release at OhioLINK's ETD Center delayed at author's request

Thesis (M.S.)--University of Missouri-Columbia, 2006. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (February 8, 2007) Vita. Includes bibliographical references.