No description available.

The project set out to develop a non-typological approach to public space in a poly-centric city. The principle of third space was used to conceptualise an interface for public life that would potentiate both public and private realms, and mitigate the issues currently related to contemporary public space. The notion of third space was also considered for the projects programmatic response in order to achieve an authentic urban experience. In essence a bridge between industrial typology and retail space was proposed to remedy the state of the unconscious consumer as well as establish the cross-fertilisation that occurs when a larger demographic of users are present. / Mini Dissertation (MArch (Prof))--University of Pretoria, 2020. / Architecture / MArch (Prof) / Unrestricted

Made available in DSpace on 2016-03-15T19:22:14Z (GMT). No. of bitstreams: 1 Larissa Francez Zarpelon.pdf: 10138421 bytes, checksum: d97723a919cdbbb366fda7b098f85f93 (MD5) Previous issue date: 2013-08-16 / Fundo Mackenzie de Pesquisa / This study aims to identify the possible potential that ephemeral occupation, through cultural events, has on transforming public areas in downtown São Paulo. The focus of the analysis was the historical city center, consisting of the Sé and República districts, and the event, the Virada Cultural (Cutural All-Nighter), as it has been taking place since 2005, primarily in the region and proposes to be a tool for re-appropriation of the space by city residents. Through a conceptual and theoretical discourse that provides an overview of the city and the contemporary public space, from a historical, economic and urban perspective, as well as the inclusion of the 'culture' topic in urban policy, we proceeded to survey press reports about the Virada Cultural, so as to compare them to the official discourse provided by the organizers, through documents and press conferences. The study reveals that democratic and plural cultural events can serve as one of the possible instruments for the government to stimulate the occupation and symbolic requalification of São Paulo s historical center. / Este estudo objetivou identificar a eventual potencialidade da ocupação efêmera, por meio de eventos culturais, para transformar o espaço público da região central da cidade de São Paulo. O foco da análise foi o Centro Histórico do município, constituído pelos distritos da Sé e República, e o evento, a Virada Cultural, por ser realizada, desde 2005, prioritariamente na região e propor-se como ferramenta de reapropriação do espaço pelo cidadão. Ao lado de uma discussão conceitual e teórica para traçar um panorama da cidade e do espaço público contemporâneos, a partir de uma perspectiva histórico-econômica e urbanística, bem como da inserção do tema cultura nas políticas urbanas, procedeu-se ao levantamento de informações divulgadas na imprensa sobre a Virada Cultural, para compará-la ao discurso oficial de seus organizadores, por meio de documentos e entrevista coletiva. O estudo revela que eventos culturais de caráter democrático e plural podem se configurar como um dos instrumentos possíveis para o poder público estimular a ocupação e requalificação simbólica do Centro Histórico de São Paulo.