This study uses a qualitative methodological approach to investigate how core drives from the Octalysis framework can influence news engagement among young adults. This study conducts semi-structured interviews to identify young adults’ core drives and attitudes that influence news engagement, followed by participatory design sessions in order to explore gamification opportunities. The results show that understanding what core drives influence young adults’ motivation, can clarify how gamification could be implemented to increase their news engagement.

To counteract the climate crisis and the environmental changes that come with it, gamified systems can be implemented. Studies show that food waste is a major contributing factor to the climate crisis, and that the largest proportion of food waste occurs in households. This study examines gamification and the game elements that can contribute to motivating and creating engagement in households to reduce food waste. Gamification utilizes game elements in non-gaming contexts, and has proven useful in other areas, such as health and education. The study involves a literature review, where previous research is compiled and the need for this study is clarified. This study presents which game elements that can reduce food waste in households, based on analysis of qualitative data collected through interviews. The study contributes with guiding knowledge about which game elements a gamified system should contain to achieve reduced food waste. / För att motverka klimatkrisen och miljöförändringarna som kommer med den kan spelifierade system implementeras. Studier visar att matsvinn är en stor bidragande faktor till klimatkrisen, och att den största andel matsvinn sker i hemmet. Denna studie undersöker spelifiering och vilka spelelement som kan bidra till att motivera och skapa engagemang hos hushåll för att minska matsvinnet. Spelifiering använder sig av spelelement i icke-spelsammanhang, och har visat sig användbart inom andra områden, såsom hälsa och utbildning. Studien involverar en litteraturundersökning, där tidigare forskning sammanställs och behovet för denna studie klargörs. Denna studie presenterar vilka spelelement som kan minska matsvinn i hushåll, baserat på analys av kvalitativa data samlat genom intervjuer. Studien bidrar med vägledande kunskap om vilka spelelement ett spelifierat system bör innehålla för att uppnå reducerat matsvinn.