M.Comm. / The average life expectancy of a multinational corporation is somewhere between 40 and 50 years, according to Arie de Geus, author of "The Living Company: Habits for Survival in a Turbulent Business Environment" (De Geus, 1997) In fact, one-third of the companies listed on the 1970 Fortune 500 had disappeared just 13 years later, thanks to mergers, acquisitions or being broken apart. Like the single-cell amoeba, which continually changes its shape and direction based on external influences, long-lived companies are sensitive to their environment and know how to adapt and evolve to fit ever-changing conditions, (Caudron, 2000:54). While adaptability is a key contributor to corporate longevity, there are other factors that help companies live long, healthy and profitable lives. In his book, "The Living Company", Arie de Geus explores the factors that allow large companies to thrive over a long period. After studying 27 long-lived companies, he reveals that four common factors explain their success: Long-lived companies were sensitive to their environment. Whether they had built their fortunes on knowledge or natural resources, they remained in harmony with the world around them. As wars, depressions, technologies and political changes surged and ebbed, they always seemed to excel at keeping their feelers out, tuned to whatever was going on. They did this despite the fact that there was little data available, let alone the communications facilities to give them a global view of the environment. Long-lived companies were cohesive, with a strong sense of identity. No matter how widely diversified they were, their employees, and even their suppliers at times, felt they were all part of one entity. Long-lived companies were tolerant of activities, experiments and eccentricities that kept stretching their understanding of possibilities. Long-lived companies were conservative in financing. They were frugal and did not risk their capital gratuitously. They understood the meaning of money in an oldfashioned way; they knew the usefulness of having spare cash. Having money in hand gave them flexibility and independence. They could pursue options that their competitors could not. They could grasp opportunities without first having to convince third-party financiers of their attractiveness. More than anything else, managers in adaptable companies realize they can no longer conduct business the old-fashioned way. Gone are long-range plans, task-oriented job descriptions, rigid functional divisions and top-down decision-making. (Caudron, 2000: 54) Instead, in adaptable companies: Employees are given more freedom. The primary source of adaptability in organizations is the employees. For this reason, adaptable organizations treat people differently. They allow greater participation from employees and give them the freedom to decide how they will react to change. Management sets broad goals and objectives. Because executives in adaptable rganizations recognize that employees are capable of making good decisions, the executives themselves make far fewer day-to-day decisions. Executives in adaptable companies may articulate a direction for the organization, but they don't dictate what needs to be done. By setting broad goals and objectives, as opposed to determining specific tasks, these executives allow employees the room to respond to an opportunity in a way that makes the best sense for that opportunity at that time. The trick with setting broad goals instead of defining specific tasks is that executives must know how to maintain the balance between complete control and total unpredictability. Adaptable executives must learn to provide enough guidance so that people aren't floundering, but not so much guidance that employees lose their creativity and initiative. Executives regularly conduct scenario planning. Companies used to be able to plan projects five and 10 years ahead of time and then outline the specific steps needed to make those projects happen. But this is no longer possible in today's business environment.

D.Com. (Business Management) / World wide both the military and general aviation markets have undergone drastic changes. The major reasons for the decline in the military aviation market was the advent of peace on the macro level, when the cold war between the Western coalition of the North Atlantic Treaty Organisation (NATO) and the Union of Soviet Socialist Republics (USSR) stopped abruptly (IngersolI Engineers, 1994:27). The formidable military-industrial complexes built up during the cold war years now switched their attention to the general aviation markets, which at the time were already on the decline. This caused even more hardship in the markets and the whole industry slipped into a major recession throughout Europe and the United States of America, characterised by low capacity utilisation, high unemployment and very low profit margins (IngersolI Engineers, 1994:34). South Africa, with its relatively small aviation industry, was similarly affected, forcing the few organisations still in the market to either diversify or to move into the global market (Ingersoll Engineers, 1994:46)...

M.Com. (Business Management) / With organisations facing increased pressure due to the tougher economic climate, there is an increasing need to remain competitive and profitable. One such way an organisation can endeavour to do this, is through the implementation of corporate entrepreneurship. As a form of corporate entrepreneurship, corporate venturing is gaining prevalence as a method with which an organisation can take advantage of opportunities in the environment that can contribute to the overall competitiveness and profitability of the organisation. The purpose of this study was to explore the organisational motives for pursuing corporate venturing. A literature study and interviews with respondents, who met the criteria of the study, were the chosen means of collecting data. The study examined through the literature review, the subjects supporting the objectives of the research, namely the definition of corporate venturing, the different types of corporate venturing that exist, and the main reasons why an organisation would venture. Each subject was investigated individually, after which the research literature was evaluated to determine the most common reasons why an organisation would choose to implement corporate venturing. The research methodology for the study made use of a qualitative research technique, and the primary data were gathered via personal interviews. The questions put forward to the respondents were aligned with the objectives and propositions as set out in the study. The literature review and data obtained through the respondents suggested that the reasons for pursuing a corporate venture were varied and cannot necessarily be singled out; organisations chose to implement a corporate venture for several reasons. Therefore, there were similarities between the motives as identified in the literature, and the motives identified by the respondents who participated in the study.

D.Phil. / In both developed and under-developed countries, family businesses are the most prevalent, best-performing and resilient expressions of applied entrepreneurship. Despite this, however, the general impression one gathers from both the academic and the popular literature is a negative one, suggesting that family businesses tend to be fragile, transient of nature, and prone to destructive, internal conflict. Consequently, the positive performances and valuable socio-economic contributions that family businesses do actually generate in global economies, are inadequately acknowledged and largely inconsistent with the negative images that prevail in the bulk of the literature on the subject. Mainstream family-business theory, known as the orthodox approach, regards the family and the business as separate entities. The current study is conducted in opposition to this view, preferring the heterodox approach, which acknowledges family and business as an interrelated, virtually indivisible unit of productive and profitable association between the two constituent parts. In successful family firms, the business and the family seem to be inseparable. This homogeneity is termed a "unified systemic" relationship, and the reciprocal inter-relationship between family and business is regarded by the "systems" school of thought as the leading factor contributing to the generally superior performance of family businesses. Central to the unified, systemic model is the concept of "familiness". This characteristic underpins the co-ordination of the family inter-action with the firm, leading to flexibility, resilience, sustainability and superior performance. The current study does not attempt to deny the difficulties that confront family businesses. This would be unreasonable in the light of an alleged 30-percent-onaverage generation-transition survival rate in family businesses. However, the study has chosen to focus on a more positive view of family-business relationships, acknowledging an inseparable association between the family and the business, and the pro-active management thereof. More specifically, this study investigates the role of familiness in the success and failure of family-business groups in South Africa. Because of the vastness of the field, the study does not attempt to include familybusiness groups on a global scale. For the purposes of the current study, familiness is investigated as the development of, and the relationships formed between, founder capital, family capital and generation capital, leading to family-business-capital-behaviour, as these concepts are defined in the study. To facilitate this investigation, a conceptual model, comprising fourteen different, developmental channels, was created. Collectively, the model represents familiness in all the different phases of growth and advancement of family-business groups (see Familiness Transmission of Capital Model, Figure 2.14, p. 86). In evaluating the model, semi-structured interviews were used to do a qualitative investigation of all fourteen proposed transmission channels. Eight of the most prominent and influential family-business groups in South Africa participated in the study. Family-business groups were specifically chosen for the current study because they are more complex than smaller family businesses and secondly, because it is virtually impossible to gain access to the family-business owners of multinational, multi-billion-rand enterprises. The sample of family-business groups selected for the current study had already achieved successful transitions through their second, third and fourth generations. The results of the current study indicate that the concept of familiness appears to play a vital role in the success or failure of generation-transmission in the eight prominent South African family-business groups investigated. More specifically, it would seem that the systemic inter-relatedness between the family and the business, through the concept of familiness, plays a pivotal role in the various transmission channels that lead not only to the advanced success of family businesses, but also to the successful transition of the business to the succeeding generations of the founding family. The findings of the current study endorse the heterodox view that the family and the business cannot be separated, but should rather be seen as an interactive system with unique, collectable resources. The findings respond to a need created, according to Bornheim (2000:163), by the principal deficiency in the family organisation literature, namely a theory that explains the developmental stages of each generation succession. ii The study concludes that family businesses seem to engender a "soul" into the functioning of such enterprises by means of service leadership in eight areas of operation, identified by means of a conditional matrix, namely: customer-care; social responsibility; culture; innovative behaviour; leadership-by-example; legacy of family ownership; passion for the family business; and the treatment of employees as if they are members of the family. The concept of familiness engendering a "soul" into a business, offers a possible explanation for the superior performance of family businesses when this is compared with the general performance of non-family businesses. Several recommendations and suggestions are offered for further research on the topic.

M.Comm. / Many aspects of the success, or lack of success, of a business can be accurately measured. Revenues, profit and loss, return on assets, share price, price equity ratios, market share, customer satisfaction and many more aspects can be measured and often managed. Apart from the measurable something else is needed: a successful organisational culture. The culture of an organisation is often easier to experience than to describe. The objectives of this study are find a workable definition for culture, tools to measure the culture of groups and leadership skills needed to manage or change the culture of organisations. Various definitions of organisational culture and culture measuring tools are studied. The most promising definition of culture and measuring tools are put to the test in a case study to forni an opinion of the usefulness of such tools for management. Results of this study indicate that the concept culture, as described in the double s cube model, is a very useful tool for managers. It provides a quick and easy entry point to the culture management of an organization. Firstly, the tools that are available to measure culture provide results that could be used to position a company in the double s cube model. Secondly, the results of the culture measurement could be used to formulate and decide on the best course of action when it is necessary to change culture. Culture management is done by manipulating the sociability and solidarity levels in an organisation and by ensuring positive contribution of these elements to business successes. The clear leadership guidelines to achieve this manipulation could be very useful for managers. By using the concept of culture, managers could establish competitive advantages for their businesses. Culture management could be the secret key to open a situation whereby it is possible to improve business performance and at the same time create an environment where people are happy to achieve these goals.

M. Comm. / South Africa finds itself in the midst of a turbulent environment. Organisations are seeking ways and methods to achieve better results for its stakeholders by being more competitive through for example addressing customer needs. Furthermore, organisations are focusing on adapting to the changing economic and social environment. Suddenly, after many years where the political dispensation only provided protection and benefits to certain groups, organisations now have to comply with the requirements of new legislation such as the Labour Relations Act, the Basic Condition of Employment Act, the Skills Development Act and the Employment Equity Act. Although the influence of these Acts are not under the discussion their existence do have an impact on the way South African organisations do business. Words and phrases such as empowerment, transparency and equal opportunity have quickly and almost unnoticeably become part of the South African vocabulary. Furthermore, South Africa has now also become part of the global arena. Its global competitiveness therefore might be the single most important factor in ensuring South Africa's survival. Information technology has opened up a world of e-commerce and a large number of foreign companies have now moved their focus to the so-called emerging markets of which South Africa is one, bringing along more companies to compete with in the limited local market. Organisations in South Africa therefore have to empower themselves in adapting to the new challenges and the changing environment. Possibly the best way will be to gear itself for continuous change. However, South Africa's top management teams will have to take cognisance of factors that will ensure successful strategic organisational transformation. Here, the role of leadership, learning and culture will proof significant to enable strategic organisational transformation in the South African organisation. With this study it is hoped that some findings will assist organisations faced with the reality of change, to understand the important determinants in organisational change.

M.Phil. / Orientation: This study explores shifts in the work identity of individual team members in a research team. Research Purpose: The aim of the study is to explore shifts in work identity experienced by individual research team members during the duration of a project wherein they studied work identity themselves. Motivation for the study: To reflect on shifts in work identity. Research strategy: The researcher presented data through confessional tales, autoethnography, fictional representation, realist tales and vignettes. Using thematic analysis methodology in the context of qualitative field research, ten semi -structured interviews were conducted with five participants who were themselves involved in conducting a research study on work identity.These participants were employed by various South African companies and academia.The researcher, who formed part of the research team presented data related to shifts in her own work identity by means of an autoethnographic account. Main findings: The four primary themes presented in the data are: Compass points guiding our journey; navigating personal circumstances; negotiating identity and identification in the workplace; perception of self. Managerial applications: This study has implications for organisations looking to improve productivity through an understanding of work identity. Theoretical Contribution: An application for shifts in work identity is done by positioning shifts in work identity in a framework proposed by Ibarra (2004).

The purpose of this study is to investigate the leadership practices and organizational culture at a private Christian school in the Eastern Cape. A preliminary review of leadership literature suggested that traces of servant leadership may be apparent at the organization. Thus servant leadership will form a key focus area for exploration in this study. An analysis of this nature can make one aware of the influence leadership has in shaping the organizational culture of an institution. This in turn can be used to inform the future thinking around leadership efforts with respect to culture formation within an organization. The issue was addressed by consulting various articles to view the issue from different perspectives. The school served as a vehicle to explore the tenets of leadership and organizational culture. The study will take the form of a descriptive quantitative study. It was concluded that leadership plays a significant role in establishing the culture at an organization. However, leadership is not the only factor that shapes the organizational culture of an institution. The beliefs and values of the organization also has a role in shaping the overall culture and identity of an organization.

This study recognises that both metrics and innovation lead to superior performance. It explores the marketing activities and processes followed by innovative companies, in particular those involving customers, and proposes the key metrics aligned to these; thereby formalising marketing’s role in the innovation process. Qualitative expert-interviews were done using the Critical Incident Technique; 11 professionals from a South African company, recognised for its innovation, were asked to share their personal experiences of a recent company innovation. The findings highlight the value of a strong corporate culture of collaboration and inclusion, as well as an unwavering focus on creating value for the client, and conclude by proposing a finite marketing dashboard of 12 metrics that align people and processes as key indicators of success to guide the marketer during the innovation process. / Dissertation (MBA)--University of Pretoria, 2013. / lmgibs2014 / Gordon Institute of Business Science (GIBS) / MBA / Unrestricted

M.A. / Organisations which practise according to a social cultural approach to organising from a systems perspective, as described by Buckley (1967:3), value the dynamics of interrelations and the importance of corporate communication, in order for an environmental balance to be maintained and an acclaimed organisational reputation to be built. By addressing the systems theory from a process model approach and the social cultural organisational context, according to organisational principles defined by the structuration theory tradition, the core principle of production and reproduction of social structures is emphasised, where it is possible to recognise the value of corporate communication as an element of the strategic management process. Literature has indicated that in its strategic capacity, corporate communication focuses on enhancing stakeholder relationships, facilitates an adaptive organisational structure and assists management to align strategies with goals. Organisations are therefore encouraged to adapt to a dynamic environment, which in turn develops a reputation based on transformation. Corporate social investment, within this context, is perceived as a strategic corporate communication facilitator which is practised with the aim of building relationships with communities and ensuring attainment of environmental goals which align with internal strategies and objectives. This study explores the corporate social investment educational initiatives of First National Bank, who have a vision of assisting to develop a better future through the youth. Through varied educational initiatives and corporate communication strategies designed around these initiatives, stakeholders should gain an enhanced impression of the organisation where First National Bank is recognised for shaping the development of South Africa in a global economy. Therefore, the primary research objective of this study was to identify the perceptions of selected First National Bank internal communication consultants, of corporate social investment educational initiatives as a strategic contributor to the reputation of First National Bank. The study assumed an overall qualitative methodological orientation; however both qualitative and quantitative research methodologies were used. The study consisted of three phases of research. Phases 1 and 2 were both of a qualitative nature and focused on the methodology of qualitative content analysis and qualitative in-depth semi-structured interviews respectively, thereby developing subjective and explanatory findings around the research objective. Phase 3 explored the quantitative research methodology of a self-administered questionnaire, and resulted in the production of empirical findings. Findings obtained in phase 3 were developed with the pursuit of substantiating and verifying what had been deduced in phases 1 and 2. From the findings yielded by this research, it is possible to surmise that First National Bank’s corporate social investment educational initiatives do strategically contribute to the organisational reputation, as they reflect the organisation’s ability to adapt to external influences, and have also revealed the need to focus on stakeholder involvement as a reputation management tool, which encourages stakeholders to make a difference to society and gain knowledge of the organisation’s strategies and goals. Findings have also suggested that First National Bank place emphasis on addressing corporate social investment educational initiatives from a holistic approach, where, through unity of efforts, a favourable organisational reputation is produced. It was perceived that alignment of organisational values with corporate social investment initiatives improves the organisation’s long-term business opportunities, and emphasis placed on relationship-building reflects the organisation’s desire to empower stakeholders who could assist in transforming strategies to reach organisational goals. However, a lack of communication at First National Bank surrounding corporate social investment was identified within this study, but it became apparent that the organisation does have an interactive culture which aims to address the external environment through their corporate social investment educational initiatives. This idea reflected how the organisation aims to achieve a dynamic environmental balance which ultimately assists the organisation in enhancing a positive reputation. This study has also indicated that it is the strategic role of corporate communication, as a social cultural phenomenon, to ensure that throughout every strategy implemented, the organisation is constantly and advantageously positioned in the minds of all stakeholders.