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This diploma thesis researches music dramaturgy of Czech public service radio Channel One (Radiožurnál) and pursues the goal of exploring hidden relations of political economy influencing its shape. The dramaturgy itself had been long criticised from both the public and experts and finally led to a public workshop held by the institution governing the broadcaster at arm's distance - The Council of Czech Radio in December 2011. The diploma thesis investigates the field of traditional requirements imposed on public service broadcasters as well as the redefinition of public service broadcasting due to market liberalisation and rise of new media in digital environment. For further context, the structural function of music in different types of societies is discussed; attention is also paid to relation of music and public service radio and normative demands for broadcasted music. Music dramaturgy of Czech Radio Channel One is then compared to two commercial broadcasters (Impuls and Evropa 2) on which only limited legal regulations are imposed. The final research describes public discussion over the channel's music and verifies legitimacy of complaints (which included too frequent repetition of songs and artists, few songs of one artist in database only or obscolencence of broadcasted music not giving a lead to...

The main aim of my diploma thesis is to capture the social atmosphere on the pages of periodicals in the Liberec region over the last few months before the secession of the Sudetenland from Czechoslovakia in the Munich Agreement. It was a predominantly German populated region and I wonder how local Czech minority recognize tense period in 1938. For this reason I chose the only Czech written newspapers in Liberec at this period - North-Bohemian Daily. Start of the work is devoted to a brief recapitulation of the historical development of Liberec. And next charter deals with Czech-German relations because this topic is not only a question of the First Republic but it is a coexistence lasting few centuries and we could classify the events of 1938 in the correct context. In the next part I have devoted Nort-Bohemian Daily, its publishers, printers, graphic form, editorial and content characteristics. This is followed by a quantitative content analysis in the last stage of existence of newspapers, ie from January to October 1938. I was interested what topics editorial gave space, who created the texts as they were long and to which columns they were sorted. I also examined by genres newspaper formed and whether journalists engaged in regional, national or international events . At the conclusion chapter...

Title: Motivations and objectives of the Czech Olympic team partners Supervisor: Mgr. William Crossan PhD Objectives: The aim of the thesis is to identify motivations of companies for entering into partnership with the Czech Olympic team. Furthermore, to examine objectives sought through the sponsorship agreement and determine their importance for each company. Findings are subsequently compared with those of similar studies made in past. Part of this thesis is dedicated to the analysis of marketing of the Czech Olympic committee and partners opinion concerning the Olympic park Sochi - Letná 2014. Methods: Qualitative research through semi-structured interviews conducted with sponsor representatives and the marketing director of the Czech Olympic committee. In-depth study of similarly oriented sponsor motivation research was also made. Sponsors were also asked to rank the importance of given sponsorship objectives. Results: The main motivation behind the decision to become a Czech Olympic team partner was found to be the connection with a strong, unique brand, as well as the desire to exploit the positive perception of the Olympic attributes with the possibility of its transfer to the partner. The most important objectives found were increasing brand value and enhancing company image. Another...

The diploma thesis A Media Picture of USA by ČTK and its Comparison with ČRo Reporter's News in the First Half of the Year 2013 focuses on the comparison of the news and materials released by Czech Press Agency, Czech Radio and its foreign correspondent, about United States. Using qualitative and quantitative methods the paper examines the extent of the space donated to the topics related to USA, which themes were followed and how every of the subjects were informing on them. The quantitative methods are used when analyzing the news releases by Czech Press Agency and coverage of Czech Radio including contributions of foreign correspondent, during the period of the first six months of 2013. The qualitative part analyzes the way in which subjects reported on two selected events in the United States - attacks on the Marathon in Boston and West Fertilizer Company explosion. Other parts of this work are chapters focusing on the theory of foreign news and the position of USA.

This theses concern with project-based learning with an emphasis on the subject Czech language and literature on higher level of czech primary school and secondary schools. It's purpose is to comprehend ideas of this teaching method and current state of its use, as well as to prepare analysis of chosen projects (or project ideas for teaching) in the Czech language and literature. The final goal of this thesis is to design own projects, which could be used by teachers in their praxis. Theses thus consists of two parts. The first on is theoretical and focuses on project-based learning in general, the history of project-based learning, it's planning and preparation. The second part, which is empirical, describes on a qualitative level and critically evaluates some projects and suggests own projects too. This theses could provide valuable material for both experienced and novice teachers in the preparation and implementation of project education at Czech schools. Key words project-based teaching/project-based learning, project, project method, czech language and literature, higher level of czech primary school, secondary school

This diploma thesis points out differences in the reporting methods of CTK and CT, the two public service's media, regarding the Ukrainian crisis. The theoretical part of the thesis focuses on both of these media's properties with emphasis on their foreign coverageas well as related medial terms' definitions. One chapter is reserved to cover Ukraine as a state and its political history since the SovietUnion's disintegration through to 2014 and the Ukrainian crisis development; further studying the relationship between Ukraine and the Russian Federation resulting in the crisis in 2013. In the practical part of the thesis quantitative and qualitative methods are used to determine how much attention and screen-time both media dedicated to the crisis, which parties were given opportunities to comment and identify other sources of information. Keeping in mind the fact that CT had four reporters on site at it's disposal, the thesis tries to find out how big of an influence that had on the overall production, processing and tone of the television news and to what degree the production of both media agreed or diverged.

The study delineates a picture of the woman writer, Růžena Svobodová, as an example of possible realization of a woman in the Czech society at the turn of 19th and 20th century. The woman writer, Růžena Svobodová, is introduced here in her many activities. Attention is paid to her works of fiction, in which she views the picture of contemporary woman and her position in society. The study reveals also the area of the woman writer's literary salon and summarizes its influence on the Prague society at the turn of 19th and 20th century. Included is also a portrait of Růžena Svobodová the woman journalist, which so far has been a neglected area. The study contains also a view of the woman writer's activities in the Czech Heart charitable organisation operating during World War I.

v angličtině: This thesis deals with the issue of how to present prepositions in teaching Czech for foreigners. This topic has not been dealt with in detail yet, therefore its main aim is to call attention to some problematic moments in the presentation of prepositions in textbooks of Czech for foreigners. The thesis briefly describes the history of teaching methods in terms of presentation and the importance of grammar as well as the basic characteristics of the Czech prepositions are described based on their interpretation in selected studies. A sample of textbooks of Czech for foreigners ilustrates how prepositions are presented to students. The thesis also attempting to clarify the meaning of chosen prepositions of manner and formulate some general recommendations on how to effectively present Czech prepositions to foreigners.

In this thesis, the author wants to deal with the broad spectrum of the contemporary Czech architecture. However, the phrase "Czech architect" appears in the title to show that this thesis is not a critical analysis of the stylish development of Czech architecture, but rather a search for links and inspirations that define the modern architectural profession in Czech society. These links and connections are deeply rooted in architects' experiences before and after the political regime change. The author feels that the architects' understanding of today's society and political transformation will help clarify some uncertainties of their meaning and status. One can understand the modern architects and the course of the Czech chamber of architecture as well as the public sector with it's ever changing tendencies ever since 1989 if the broad spectrum of contemporary architecture is kept in perspective.