<p>This thesis explores the social semiotic relationship of visual and verbal signs of the Daily Voice tabloid as a way to show how the social context influences meaning of the signs used in its multimodal frontpages. The Daily Voice tabloid largely uses Kaapse English/ Afrikaans as spoken by Coloureds on the Cape Flats on its frontpages rather than standard English or standard Afrikaans associated with White people. The study assumes that the meaning constructed by and through the verbal and visual signs on the Daily Voice frontpages is interdependent on the relationship the multimodal texts have with the largely Cape Flats readership. This study maintains the importance of the idea of the localisation of meaning in socio-cultural specific contexts throughout. I conclude that Kress and Van Leeuwen&rsquo / s (1996/2006) design could be extended beyond Westernised contexts and that marginalised discourses such as those unique to the Cape Flats are not static, but indeed dynamic. I also extend the appraisal theory by Martin and White (2005) to marginalised bilingual discourse and establish that Appraisal theory can be used to not only evaluate verbal discourse but also that visual discourse needs to be considered as a tool within the appraisal framework. I also conclude by suggesting a monolectal view of Kaapse English/Afrikaans discourse. That is, the meaning potential of Kaapse English/Afrikaans by Cape Flats speakers would be lost if perceived or analysed as emanating from two languages, (White) English and (White) Afrikaans. Therefore the conclusion is that the Daily Voice uses Kaapse English/Afrikaans as is used in Cape Flats socio-cultural contexts to construct meaning-making options across its frontpages.</p>

<p>This thesis explores the social semiotic relationship of visual and verbal signs of the Daily Voice tabloid as a way to show how the social context influences meaning of the signs used in its multimodal frontpages. The Daily Voice tabloid largely uses Kaapse English/ Afrikaans as spoken by Coloureds on the Cape Flats on its frontpages rather than standard English or standard Afrikaans associated with White people. The study assumes that the meaning constructed by and through the verbal and visual signs on the Daily Voice frontpages is interdependent on the relationship the multimodal texts have with the largely Cape Flats readership. This study maintains the importance of the idea of the localisation of meaning in socio-cultural specific contexts throughout. I conclude that Kress and Van Leeuwen&rsquo / s (1996/2006) design could be extended beyond Westernised contexts and that marginalised discourses such as those unique to the Cape Flats are not static, but indeed dynamic. I also extend the appraisal theory by Martin and White (2005) to marginalised bilingual discourse and establish that Appraisal theory can be used to not only evaluate verbal discourse but also that visual discourse needs to be considered as a tool within the appraisal framework. I also conclude by suggesting a monolectal view of Kaapse English/Afrikaans discourse. That is, the meaning potential of Kaapse English/Afrikaans by Cape Flats speakers would be lost if perceived or analysed as emanating from two languages, (White) English and (White) Afrikaans. Therefore the conclusion is that the Daily Voice uses Kaapse English/Afrikaans as is used in Cape Flats socio-cultural contexts to construct meaning-making options across its frontpages.</p>

Although the yellow press has been in existence in Great Britain and the USA since the start of the 19th century, it has only recently been introduced in the South African media environment. The mainstream press like Rapport and Beeld have showed certain characteristics of the yellow press for a while now, but rather present a combination of both trivial and more serious news to the reader. The arrival of the yellow media which brought along a more sensational approach to news became also visible in more serious papers. This phenomenon is called "tabloidisation". The yellow press can be distinguished from serious papers on the basis of its nature and presentation. These characteristics can be divided into three categories, namely news themes, language and style, and presentation. The yellow press can be recognised by the amount of news items that focus on scandals and gossip involving celebrities, sex and crime. These media communicate in a informal and an easy understandable way with the readers,. These publications often make use of crude language and the stories are mostly people-driven. The yellow press publication can be seen as an entertainment package, because the aim is to entertain the reader. A vivid news package is presented to the reader by using bold headlines, large photos, graphics, colour and a captivating front page. This study investigates the characteristics of the yellow press. It investigates whether and how these characteristics are presented under the categories news themes, language, style and presentation of three local daily tabloids, namely the Kaapse Son, Daily Voice and the Daily Sun. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2009.

Although the yellow press has been in existence in Great Britain and the USA since the start of the 19th century, it has only recently been introduced in the South African media environment. The mainstream press like Rapport and Beeld have showed certain characteristics of the yellow press for a while now, but rather present a combination of both trivial and more serious news to the reader. The arrival of the yellow media which brought along a more sensational approach to news became also visible in more serious papers. This phenomenon is called "tabloidisation". The yellow press can be distinguished from serious papers on the basis of its nature and presentation. These characteristics can be divided into three categories, namely news themes, language and style, and presentation. The yellow press can be recognised by the amount of news items that focus on scandals and gossip involving celebrities, sex and crime. These media communicate in a informal and an easy understandable way with the readers,. These publications often make use of crude language and the stories are mostly people-driven. The yellow press publication can be seen as an entertainment package, because the aim is to entertain the reader. A vivid news package is presented to the reader by using bold headlines, large photos, graphics, colour and a captivating front page. This study investigates the characteristics of the yellow press. It investigates whether and how these characteristics are presented under the categories news themes, language, style and presentation of three local daily tabloids, namely the Kaapse Son, Daily Voice and the Daily Sun. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2009.

Magister Artium - MA / This thesis explores the social semiotic relationship of visual and verbal signs of the Daily Voice tabloid as a way to show how the social context influences meaning of the signs used in its multimodal frontpages. The Daily Voice tabloid largely uses Kaapse English/ Afrikaans as spoken by Coloureds on the Cape Flats on its frontpages rather than standard English or standard Afrikaans associated with White people. The study assumes that the meaning constructed by and through the verbal and visual signs on the Daily Voice frontpages is interdependent on the relationship the multimodal texts have with the largely Cape Flats readership. This study maintains the importance of the idea of the localisation of meaning in socio-cultural specific contexts throughout. I conclude that Kress and Van Leeuwen’s (1996/2006) design could be extended beyond Westernised contexts and that marginalised discourses such as those unique to the Cape Flats are not static, but indeed dynamic. I also extend the appraisal theory by Martin and White (2005) to marginalised bilingual discourse and establish that Appraisal theory can be used to not only evaluate verbal discourse but also that visual discourse needs to be considered as a tool within the appraisal framework. I also conclude by suggesting a monolectal view of Kaapse English/Afrikaans discourse. That is, the meaning potential of Kaapse English/Afrikaans by Cape Flats speakers would be lost if perceived or analysed as emanating from two languages, (White) English and (White) Afrikaans. Therefore the conclusion is that the Daily Voice uses Kaapse English/Afrikaans as is used in Cape Flats socio-cultural contexts to construct meaning-making options across its frontpages. / South Africa