The automotive market is one of the most highly sensitive spheres of business, which reacts sensitively to fluctuations in the external environment. Ekaterinburg presents all the leading leading automotive brands of Russian and foreign manufacturers, which leads to a high level of competition, both at the level of automobile brands and at the level of competition between dealer centers representing one brand, but belonging to different automobile holdings. The relevance of the research topic is conditioned by the possibility of diversifying the directions of the automobile enterprise, which allows to obtain a competitive advantage and, ultimately, to surpass similar companies on the market by opening a new specialized car showroom with mileage. Practical significance of the study Based on the results of a comprehensive marketing research of consumers' preferences and conducted sociological survey, the development trends of the Russian market of cars with mileage have been revealed and the necessity of opening a car dealership in Yekaterinburg has been proved. The method of forming the price of a car dealership for cars with a mileage is proposed, taking into account the cost of the following stages of preparing the car for sale: determining the input price, pre-sale preparation, determining the liquidity of the model / brand, having an extended warranty, carrying out transactions involving the programs of importers of authorized dealers. Structure of work The master's thesis consists of an introduction, three chapters, a conclusion and a list of sources used. The work contains 116 pages, 5 tables, 47 drawings and 1 appendix. The first chapter of the dissertation examines the main theoretical approaches to business planning, the proposed forms of business plans adopted for use in Russian and foreign practice, as well as examples of business planning in the automotive industry. In the second chapter, an analysis of the dynamics of the automotive market in Russia in 2014-2016, as well as an analysis of trends based on data on the sale of cars in 2017, presents the results of a marketing study of consumer preferences in the field of cars in Ekaterinburg. In the third chapter, the key characteristics for the organization of sales of cars with mileage are determined, the business plan of a new car showroom with mileage has been calculated, the analyst of the formation of prices for cars has been carried out, a method for the formation of prices for cars with a mileage for a motor show has been proposed. The structure of the work corresponds to the stated goal of the thesis. / Автомобильный рынок - одна из самых высокочувствительных сфер бизнеса, которая чутко реагирует на колебания внешней среды. В Екатеринбурге представлены все основные ведущие автомобильные бренды российских и зарубежных производителей, что ведет к высокому уровню конкуренции, как на уровне автомобильных брендов, так и на уровне конкуренции между дилерскими центрами, представляющими один бренд, но принадлежащими разным автомобильным холдингам. Актуальность темы исследования обусловлена возможностью диверсификации направлений автомобильного предприятия, которая позволяет получить конкурентное преимущество и, в конечном итоге, превзойти аналогичные компании на рынке при помощи открытия нового специализированного автосалона автомобилей с пробегом. Практическая значимость исследования По результатам комплексного маркетингового исследования предпочтений потребителей и проведенного социологического опроса, выявлены тенденции развития российского рынка автомобилей с пробегом и доказана необходимость открытия в Екатеринбурге автосалона автомобилей с пробегом. Предложен метод формирования цены автосалона на автомобили с пробегом, с учетом стоимости следующих этапов подготовки автомобиля к продаже: определение входной цены, проведение предпродажной подготовки, определение ликвидности модели/марки, наличие продленной гарантии, проведение сделки с участием программ импортеров официальных дилеров. Структура работы Магистерская диссертация состоит из введения, трёх глав, заключения и списка использованных источников. Работа содержит 116 страниц, 5 таблиц, 47 рисунков и 1 приложение. В первой главе диссертации рассматриваются основные теоретические подходы к бизнес-планированию, предлагаемые формы бизнес-планов, принятые к использованию в российской и зарубежной практике, а также рассмотрены примеры бизнес-планирования в предприятиях автомобильной отрасли. Во второй главе проведен анализ динамики автомобильного рынка России в 2014-2016 гг., а также представлен анализ тенденций на основе данных по реализации автомобилей в 2017 г., представлены результаты проведенного маркетингового исследования предпочтений потребителей в сфере легкового автотранспорта г. Екатеринбурга. В третьей главе определены ключевые характеристики для организации продаж автомобилей с пробегом, произведен расчет бизнес-плана нового автосалона автомобилей с пробегом, проведена аналитика формирования цен на автомобили пробегом, предложен метод формирования цены на автомобили с пробегом для автосалона. Структура работы соответствует заявленной цели диссертации.

中國，最近幾年每年都是以9-10%經濟成長在成長著， 經濟學者們對中國的經濟成長，仍然預測未來10-15年，中國仍然將以每年9-10%的持續高成長，則內需市場亦將持續擴大；從行銷上來看，中國正由“世界的工廠”走向到“世界的市場”，因為中國內需市場的高成長率，已經成為世界主要的高成長消費市場之一。 然而在高成長的市場，市場佔有率是品牌發展的著重點，大多數品牌在中國的行銷管理上尤其著重於佈局渠道的發展與管理；而其中渠道管理更是重點中的重點。因而本論文中將探討的是，如何運用渠道銷售數據來制定市場決策，提升及優化市場行銷的效益。 本研究將以某中國品牌為例，透過其零售點的POS數據，分析並與發現其市場議題，協助市場決策的的制定及行銷策略的擬定。在數據分析上將涵蓋：總體銷售（進/銷/存）分析、零售分析、銷售結構分析，零售點價值分析等四大部分，以銷售數據實際列舉其市場議題，瞭解其現況，並探究其可能的行銷解決方案和市場決策。 / China has been enjoying an annual economic growth of 9–10% in recent years. Economists are predicting that China will continue its growth at 9–10 % per year in the next 10–15 years. In addition, domestic demands will also keep growing. Such a prediction can be interpreted in Marketing terms into the fact that China is transforming from "World's Factory" into "World's Market". China's domestic market has become one of the major consumer markets with high growth in the world. In a market of high growth rate, market shares of a brand are the focus of brand marketing. Most brands in China focus its marketing efforts on the development and management of channels. Of the two, management of channels is more important. This thesis, therefore will discuss how to determine marketing strategies for their utmost efficiency with the sales statistics gathered from all channels. This research will be based on the statistics gathered from the POS of a certain brand in China. It will analyze the numbers and discovers points of interests to plan for the strategies for markets. The analysis of the statistics include: Overall Sales Analysis (Purchase/Sales/Inventory), Retail Analysis, the Analysis of sales structures, Analysis of Value at the POS. With these analyses, point of interests, current status can be discovered, marketing solutions and strategies can be made.

This Diploma thesis deals with the solution of project documentation for the new Suzuki car showroom building. The proposed object is situated in region of Nitra in Topolcany district, located in suburb part of Topolcany town. The car showroom is designed as a building consisting from the car shop - showroom and the services for Suzuki automobiles. The car shop - showroom is designed as the operation for car sales and the administration part on the second floor. This part of the building is covered with warm flat roof. The second part of the object - Car service is a one-floor building covered with wood, truss purlin constructure in the shape of a saddle roof and in inclination of 9 degrees. The supporting construction of the building consist from cast-in-place reinforced concrete frame in the showroom part and from masonry system Ytong system in other parts of the building.