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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
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Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Model efektnosti tipografije u štampanim oglasima / Model of typography effectiveness in print advertisementsPuškarević Irma 09 November 2018 (has links)
<p>U okviru disertacije predložen je nacrt za generisanje efektne kompleksnosti<br />štampanog oglasa na osnovu generisanja kompleksnih tipografskih odlika i<br />generisanja kompleksnosti slike. Predmet disertacije predstavljao je razvoj<br />modela efektnosti tipografije u štampanim oglasima na osnovu uticaja<br />semantičih odlika, odnosno kompleksnih odlika formalnih atributa slovnog<br />znaka. Predložen model dopunjuje postojeći prilaz uloge tipografije u<br />oglašavanju u okviru segmenta uticaja kompleksnih oblika tipografskog pisma.<br />Na osnovu predloženog modela projektuje se onlajn aplikacija za procenu<br />efektnosti odnosa između kompleksnih tipografskih odlika i slike koja ima<br />praktični značaj za proces grafičkog dizajna.</p> / <p>This dissertation proposes a framework for generating effective complexity of print<br />advertisements based on the generated complexity of typeface properties and image<br />complexity. The subject area of the dissertation was a development of a model for the<br />effectiveness of typography in print advertisements. The model takes into account the<br />effects of typeface semantic properties i.e. complex features of the letter’s formal<br />attributes. This approach updates the existing model of the role of typography in<br />advertising. Specifically, it updates the category on the influence of the form<br />complexity. Furthermore, based on the proposed model, a concept fora n online<br />application is presented. The purpose of the application a practical assistance for<br />graphic designers which provides information on the effectiveness of the relationship<br />between the complex typeface properties and image complexity.</p>
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Optimierung von Messinstrumenten im Large-scale AssessmentHecht, Martin 21 July 2015 (has links)
Messinstrumente stellen in der wissenschaftlichen Forschung ein wesentliches Element zur Erkenntnisgewinnung dar. Das Besondere an Messinstrumenten im Large-scale Assessment in der Bildungsforschung ist, dass diese normalerweise für jede Studie neu konstruiert werden und dass die Testteilnehmer verschiedene Versionen des Tests bekommen. Hierbei ergeben sich potentielle Gefahren für die Akkuratheit und Validität der Messung. Um solche Gefahren zu minimieren, sollten (a) die Ursachen für Verzerrungen der Messung und (b) mögliche Strategien zur Optimierung der Messinstrumente eruiert werden. Deshalb wird in der vorliegenden Dissertation spezifischen Fragestellungen im Rahmen dieser beiden Forschungsanliegen nachgegangen. / Measurement instruments are essential elements in the acquisition of knowledge in scientific research. Special features of measurement instruments in large-scale assessments of student achievement are their frequent reconstruction and the usage of different test versions. Here, threats for the accuracy and validity of the measurement may emerge. To minimize such threats, (a) sources for potential bias of measurement and (b) strategies to optimize measuring instruments should be explored. Therefore, the present dissertation investigates several specific topics within these two research areas.
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