This thesis explores the relationship between designer intent and consumer response. A novel approach to evaluate the degree of correspondence between designer intent and consumer perceptions has been proposed. The empirical results have shown the influence of consumers’ cultural backgrounds on the way they perceive semantic and symbolic product personalities (characteristics of a product and its owner, respectively), comparing British and Japanese consumer groups. Semantic product personalities are more likely to be universally perceived and more easily intentionally elicited from consumers than symbolic product personalities. The research project consists of a pilot study (Phases I) and an experiment (Phase II) in which mixed methods of interview and survey are employed. Phase I seeks to explore the in-depth understanding of a designer’s thoughts by interviews, and to develop and test newly elaborated consumer surveys termed Designer-driven semantic differentials and Consumer-driven adjective selection. The findings have been considered to construct an analytical framework, characterised by Agreement among consumer perceptions and Correspondence between designer intent and the consumer perceptions, for evaluation of designers’ elicitation of intended product personalities from consumers. Phase II conducts a statistical examination of the impact of cultural difference on consumer perceptions under experimental conditions. The perception of target and non-target consumer groups as categorised by nationality were gauged by Designer-driven semantic differentials and Personality selection, specifically perception of USB sticks designed by three different designers. The survey results are analysed by using descriptive statistics, one-way ANOVA and Chi-squared test within the analytical framework. Subsequently, the results from Phase I and II are extensively discussed based on a framework based on brand personality and Affect Control Theory, both of which may involve potential impact on the development of design research into product development with emotional attachment. The scene is set for future research opportunities based on the approach and findings of this study.

Made available in DSpace on 2015-08-18T17:47:32Z (GMT). No. of bitstreams: 1 Valeria Gomes Denelle.pdf: 731149 bytes, checksum: 2f1afe3c98a20fa3ecb9a179789fcb05 (MD5) Previous issue date: 2010-03-22 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Este trabalho tem como objetivo investigar os jovens que escolhem o curso de Negócios da Moda (com o foco em criação) na Universidade Anhembi Morumbi que conseguem trabalhar nessa área quando se formam e como é este processo. Sabemos que isto engloba entender de que forma a produção criativa desse novo designer de moda é assimilada pelo mercado de trabalho. Uma primeira entrevista foi realizada com o intuito de identificar o grupo de 33 alunos que optaram pelo curso de Negócios da Moda na Universidade Anhembi Morumbi e que se formaram em 2007, período matutino, turma MA8. Ela nos apresentou o resultado de que 5 alunos destes 33 estão trabalhando na área pretendida desde sua formação, enquanto os outros 28 nos deram respostas pelas quais percebemos um distanciamento da área de criação. Em seguida, realizamos uma segunda entrevista com os cinco jovens designers de moda ligados diretamente à criação, percorrendo de forma mais detalhada seus relatos. Conseguimos, assim, uma base para a nossa dissertação. Apontamos a atuação destes jovens aprendizes no mercado, pontuando, juntamente com autores selecionados para nossa fundamentação teórica, a identidade do profissional de moda contemporâneo.

Submitted by Giovanna Brasil (1154060@mackenzie.br) on 2018-05-28T18:50:16Z No. of bitstreams: 2 Bruno Dias ..pdf: 54704573 bytes, checksum: 6fb19b48092deb9176eecad1804755d1 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Paola Damato (repositorio@mackenzie.br) on 2018-06-08T20:55:05Z (GMT) No. of bitstreams: 2 Bruno Dias ..pdf: 54704573 bytes, checksum: 6fb19b48092deb9176eecad1804755d1 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2018-06-08T20:55:05Z (GMT). No. of bitstreams: 2 Bruno Dias ..pdf: 54704573 bytes, checksum: 6fb19b48092deb9176eecad1804755d1 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2018-03-05 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This dissertation studies the work of Architect Lina Bo Bardi in order to integrate the architectural conception and the Design of furniture, starting from the extremely significant production of Lina in these two fields in Brazil, whose work deserves attention. The hypothesis that guides the thesis is that the design conception present in Lina's work is based on a harmony of language, which is expressed in the integration of furniture design and architectural space. The objective of the research is to verify, to explain and to demonstrate possible relations and similarities between the design of the building and its interiors and furniture. It is worth noting that the Architect designed reference works, such as the São Paulo Museum of Art (MASP) and SESC Pompeia. She also worked directly in the production of furniture, with furniture factories Studio Palma and Pau-Brasil. In order to ascertain the outstanding issues, the option chosen was to study in more depth the project that the Architect designed for her residence in the neighborhood of Morumbi, in São Paulo, which today is occupied by the Institute that bears her name and that of her husband, Pietro Maria Bardi. Created in order to preserve the memory of the legacy left by the couple in the field of arts, design and architecture, the Lina Bo and P.M. Bardi Institute is today visited by tourists, students and researchers from various parts of the world. / A presente Tese de Doutorado estuda a obra da Arquiteta Lina Bo Bardi, de maneira a integrar a concepção arquitetônica e o Design de mobiliário, partindo da produção extremamente significativa de Lina nesses dois campos no Brasil, cuja obra merece destaque. A hipótese que norteia a Tese é que a concepção projetual presente na obra de Lina se fundamenta em uma harmonia de linguagem, que se expressa na integração do Design dos móveis e do espaço arquitetônico. O objetivo da pesquisa é verificar, explicitar e demonstrar possíveis relações e similaridades entre o projeto da edificação e seus interiores e móveis. Vale salientar que a Arquiteta projetou obras referenciais, como o Museu de Arte de São Paulo (MASP) e o SESC Pompeia. Ela ainda atuou diretamente na produção de mobiliário, com as fábricas de móveis Studio Palma e Pau-Brasil. Para averiguar as questões destacadas, a opção escolhida foi estudar de forma mais aprofundada o projeto que a Arquiteta elaborou para a sua residência no bairro do Morumbi, em São Paulo, que hoje é ocupada pelo Instituto que leva o seu nome e o do marido, Pietro Maria Bardi. Criado com o intuito de conservar a memória do legado deixado pelo casal no campo das artes, Design e Arquitetura, o Instituto Lina Bo e P.M. Bardi é hoje visitado por turistas, estudantes e pesquisadores de diversas partes do mundo.

New designer drugs are constantly emerging onto the illicit drug market and it is often difficult to validate and maintain comprehensive analytical methods for accurate detection of these compounds. Generally, toxicology laboratories utilize a screening method, such as immunoassay, for the presumptive identification of drugs of abuse. When a positive result occurs, confirmatory methods, such as gas chromatography (GC) or liquid chromatography (LC) coupled with mass spectrometry (MS), are required for more sensitive and specific analyses. In recent years, the need to study the activities of these compounds in screening assays as well as to develop confirmatory techniques to detect them in biological specimens has been recognized. Severe intoxications and fatalities have been encountered with emerging designer drugs, presenting analytical challenges for detection and identification of such novel compounds. The first major task of this research was to evaluate the performance of commercially available immunoassays to determine if designer drugs were cross-reactive. The second major task was to develop and validate a confirmatory method, using LC-MS, to identify and quantify these designer drugs in biological specimens. Cross-reactivity towards the cathinone derivatives was found to be minimal. Several other phenethylamines demonstrated cross-reactivity at low concentrations, but results were consistent with those published by the assay manufacturer or as reported in the literature. Current immunoassay-based screening methods may not be ideal for presumptively identifying most designer drugs, including the “bath salts.” For this reason, an LC-MS based confirmatory method was developed for 32 compounds, including eight cathinone derivatives, with limits of quantification in the range of 1-10 ng/mL. The method was fully validated for selectivity, matrix effects, stability, recovery, precision, and accuracy. In order to compare the screening and confirmatory techniques, several human specimens were analyzed to demonstrate the importance of using a specific analytical method, such as LC-MS, to detect designer drugs in serum as immunoassays lack cross-reactivity with the novel compounds. Overall, minimal cross-reactivity was observed, highlighting the conclusion that these presumptive screens cannot detect many of the designer drugs and that a confirmatory technique, such as the LC-MS, is required for the comprehensive forensic toxicological analysis of designer drugs.

This thesis aims to prove the concept of replacing traditional electrical cabinets with PCBs on a fully electric boat. The existing solution with two electrical cabinets is considered expensive and believed to be replacable by PCBs.  Means of protections for PCBs are evaluated with regard to moisture, salt and vibrations. Two PCBs are designed to carry a current up to 60 ampere for a longer period of time. A cost analysis of 1, 10 and 100 PCBs are made to compare the cost of the proposed design to the existing solution. The result is a functioning prototype, a proposed design, cost analysis and suggested means of protections for withstanding the elements that the PCBs are exposed to at sea.Verification of the design is done by PDN Analysis and load testing with thermal imaging to monitor the temperature rise. Soley this is not enough to fully validate the design as further tests are needed and the local juristrictions has to be met before implementing these PCBs in consumer equipment.

Design systems have gained traction in the last few years. They have been primarily used by big tech companies to improve collaboration between designers and developers and to speed up the development process of their digital products. There is no formal definition of what a design system is and what it should entail as of the time of writing. It is believed that communication breakdown during the creation of design systems occurs because designers and developers do not understand each other’s fields of expertise. The purpose of this study is to explore common aspects that cause communication breakdown between developers and designers when creating a design system. The method of choice for this study is semi- structured interviews conducted with frontend/web developers, exploring their views and experiences. The results of this study indicate that there are both similarities and differences between peoples’ views on design systems and that the lack of understanding of a developer's field of work can be seen as an aspect that can cause a communication breakdown. Furthermore, the results imply that one of the factors which can contribute to a more successful understanding of the handoff for developers is the visualization of the design. The major limitations of this study are the lack of scientific literature on the topic of design systems as well as the limited number of participants.

For the purpose of an future machine vision system development in Tyco Electronics Czech s.r.o. I have developed Cognex Designer template. Template will serve as a flexible basis for further development of camera applications on the Cognex VC5 industrial computer. The functionality of the program template has been successfully verified by modifying it to a particular application of the laboratory manual station used to measure the parameters of the manufactured connectors. A camera with lens and lightning was chosen and installed on the station. DIO communication was put into operation between VC5 and PLC system. The application has been calibrated and verified as a measurement system using MSA Type I and Capability study standard methods.

The aim of the diploma thesis is to study the possibilities of creating a monitoring system for older production facilities already in operation. Select the necessary components for the nature of the equipment to create a system that is able to capture and provide information about activities on the equipment. The second goal is to design a suitable communication model for clear information about the operation, sending and storing data. The third goal is to analyze the dual-core ESP32 microprocessor against its predecessors in the role of system control unit.

The master’s thesis deals in first part with the design of a single antenna element of an antenna array for receiving the digital TV. The resonant frequency of the antenna is 4.7 GHz, the antenna operates in the frequency band 4.4 to 5.0 GHz. Properties of the antenna are verified in programs CST Microwave Studio and Ansoft Designer. The final antenna element is experimentally produced. The second part is devoted to microstrip divider, 2x2 elements antenna array and 4x4 elements antenna array. The antenna array 4x4 elements was produced and its properties were measured.

This thesis deals with the analysis of a planar antenna operating at two frequencies with use frequency doubling. The design and simulation of the antenna in ANSOFT Designer is described. The antenna is designed for two operating frequencies 900 MHz and 1.8 GHz. The antenna is required to operate TM10 mode and TM01 modes.