The diploma thesis "Evaluation of potential tourism utilization in the Ústecký Region" deals with the analysis of the tourism in the Ústecký Region. The main purpose of the thesis is the determination of the assumptions of tourism, the total review of potential for tourism development in the region and the evaluation of its utilization. The thesis is divided into six chapters, which descend from the theoretical solutions to the concretely researched topics, e.g. the analysis of the primary and secondary offer or the analysis of attendance.

The diploma thesis is focused on Spain, its economy and position within the international tourism market. The thesis is devided into two parts. The first part includes macroeconomic analysis and comparison of the competetiveness of Spanish economy with chosen countries. The second part analyzes Spanish tourism, its atractions and potencial. The final chapter represents a summary of strengths and weaknesses of Spain and tries to formulate possible future development of the economy and the tourism industry.

This diploma thesis analyzes the development potential of film tourism for the domestic tourism of the Czech Republic. The aim is to determine whether the Czech Republic is perceived by residents as an attractive tourist destination for leisure or vacation and if they would be interested in film tourism products. The introductory chapter is devoted to the definition of basic concepts relating to tourism and destination marketing. The second theoretical part pays attention to film tourism and its characterization, including the definition of the concept, history of the development of film tourism, typology of film tourists and a description of its forms and products. Closely are described the possibilites of using the film as a destination marketing tool in the different life stages of the film (before, during and after filming) and the function of individual institutions dedicated to the promotion of film regions in the country. The practical part analyzes the development potential of film tourism in the Czech Republic, which is based on the analysis of secondary sources and a survey among residents. The attention is payed to the popularity of czech film production, the current state of the domestic tourism and to the offer of film tourism products in the Czech Republic. The last chapter is devoted to the proposal of a solution of film tourism product for a selected destination of the Czech Republic - Usti Region.

ŠTĚPÁNOVÁ LUDMILA: Possibilities of application of mobile technology and augmented reality in destination marketing. Masters thesis. University of Economics, Prague. Department of Tourism. Thesis supervisor: Ing. Martin Vaško. Grade of qualification: Masters degree. Prague 2016. 80 pages. Masters thesis focuses on new trends in development of mobile technologies and their application in tourism. The objective of this thesis is to find out possibilities of application of mobile technologies, advergaming, augmented and virtual reality in destinations marketing activities. The thesis is also looking into activities of CzechTourism agency in this field.

The master thesis is focused on evaluation of economic benefits that are generated by tourism activities in the destination Kadaň. The evaluation uses methodological framework of the tourism satellite account regionalization and local survey. Main attention is focused on quantifying the impacts on regional employment and business environment. The conclusion is based on the theory of destination lifecycle.

Tourism is an increasing part of the social planning and should strive more towards sustainable development (Müller 2007). The municipality of Karlstad strives to become "The eco- friendly city" (Karlstad 2016a), which means that people are given the opportunity to live a good life in a sustainable way (WWF 2017). The study shows that cities today should strive to prioritize environmental and climate issues in relation to destination development. This study examines how units in the municipality of Karlstad prioritize and include environmental and climate issues in the work of making Karlstad attractive. How these areas affect each other, as well as how dialogues and collaborations appear in the municipality regarding environment and climate. The Regional Centre of Värmland, Karlstad, is a municipality that wishes to invest and create good business conditions in order to attract visitors (Karlstad 2016b). At the same time, Karlstad is one of the cities in Sweden that is at the forefront of the work on climate change (SIDA 2014). This study uses a qualitative approach, semi-structured expert interviews and qualitative document analysis of Karlstad's environmental and climate strategy and Visit Karlstad Tourism Strategic Destination Development Plan, deriving from a hermeneutical approach of understanding and interpreting the phenomenon environment and climate issues in relation to destination development. The study intends to answer questions about how and which environmental and climate issues that are prioritized in the municipality of Karlstad in relation to destination development, if there are any conflicts of objectives and the ways in which the various development units cooperate in these areas. The theoretical framework of the study processes areas that deal with the municipality of Karlstad, destination development, sustainable development, environment, and climate changes and conflict of interests which are the themes of the study. Based on the results of the study, one can conclude that in social planning, both tourism, and environmental issues have taken more space, which has led to the use of the concept development more widely. The environmental and climate issue that the municipality of Karlstad choose to prioritize is the transport area. The municipality is actively working to reduce motorism and focus on sustainable alternative solutions in the area to make the city more attractive. These initiatives lead to certain conflicts of interest within the development units, so it is important that there are collaborations and dialogues between them. In addition, the development units of the municipality of Karlstad use strategies such as work tools to help them achieve the goals pursued. / <p><strong>Uppsatsens betyg:</strong> Väl Godkänd</p>

This diploma thesis deals with marketing activities of VisitBritain, the British national tourism board. Theoretical part discusses aspects of marketing in travel and tourism with emphasis on destination marketing. The second chapter contains economic indicators of British tourism industry and visitors' perceptions of this destination. The thesis continues with the analysis of Britain Marketing & 2012 Games Strategy 2010-2013 followed by the marketing programme 2011-2015. Since the strategy and programme stem from the great events that recently happened in Britain, this diploma thesis tests the hypothesis whether London Olympic Games 2012 have had a positive impact on British inbound tourism. The last chapter is dedicated to the results of survey which revealed whether young people had been motivated to visit Britain after London 2012 Olympic Games.

Abstract: The thesis examines the phenomenon of theme/holiday trails in Germany. Main goal of the thesis is to focus on sources for the creation and the sustainable development of these trails. The theoretical part discusses basic terms related to the tourism market, destination marketing and destination management. In the following analytical part is analyzed the situation on the German market: the number and category of trails, their management including financing and an attendance monitoring, Czech-German trails and the Romantic trail. The emphasis is also placed on an analysis of a contribution of theme trails to the development of tourism.

Tourism, a current phenomenon, dynamically develops. Demands of visitors on a comprehensive destination product are increasing thanks to an increasing amount of spendable financial resources and rising fund of free time. In this context not only the competition among destinations but also the pressure to the destination potential are growing. Soft tourism forms emerged in an effort to minimize negative impacts of tourism activities on the region as well as to maintain modern regional life standards and to enable its further development. Thanks to their substance, the soft tourism forms are often count among components of sustainable development. Nevertheless, the soft tourism forms are based on the unique destination potential, its atmosphere and natural environment more than the traditional ones. Therefore also their activities must be developed sustainably and at least with the same intensity as the other forms. The issues of the implementation of sustainable development elements into the wine tourism activities in South Moravian destination are discussed in the thesis on the background of strategic documents, proclamations and studies of more experienced foreign wine tourism destinations. The aim is to contribute to the sustainability of South Moravian region development through the care for the...

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