Abstract The thesis aims to investigate the role of sustainability strategy in digital business in Bangladeshi and Pakistani SMEs. To attain our research goal, we made conceptual and theoretical framework, conducted telephonic interviews from digitized e-commerce SMEs working in Bangladesh and Pakistan service sector. Purpose: The purpose of the report is to explore the critical factors when implementing an integration of sustainability strategy in digital business. While doing this as well as dig deeper into a theory, we made analysis through our conceptual building and interviews. Methods: In this paper, a qualitative research method has been applied to demonstrate the experiences and activities of the SMEs as they come across, involve and survive by circumstances. A strong perception of phenomena was founded under this research. Before conducting telephone interviews, pilot tests had been taken to understand the significance and depth of the questions. Results: Based on the interviews it can be concluded that most of the respondents are considering sustainability strategy as competitive advantages and they are willing to utilize human, natural and financial resources in their digital business for maximizing benefit. Most of the respondents are using digital tools at their companies and concerning sustainability strategies to survive in the competing markets, but still the businesses who are working through sustainability strategy in their digital business is not adequate. Sustainability strategies are considered as core values of SMEs while doing digital business. Practical Implication: The findings ensure sustainability strategies are becoming core value in emerging markets like the mature markets. The findings conceptualized by the authors can be developed in future for the future studies in other emerging countries besides Bangladesh and Pakistan. As the results show that sustainability strategy in digital business can bring maximum benefit for the SMEs, the new entrepreneurs might be attracted towards implementing the sustainability strategy in their business.

En el presente documento se presentará el proyecto de una aplicación que brindará tarjetas de presentación digital para personas mayores de 18 años, cuyo estudio se realizó en Lima Metropolitana. Dicho estudio arrojó una demanda insatisfecha debido a que no existe una aplicación en la cual puedan registrar sus datos, como una tarjeta de presentación, y dar a conocer a sus clientes potenciales su contacto. Debido a esto, nació la idea de negocio KITCard, el cual consiste en brindar tarjetas de presentación digital a personas de que deseen expandir su red de contactos networkers, además está tarjeta no solo podrá dar a conocer el contacto, sino podrá mensajear, ver la ubicación del centro laboral de su contacto, ver la agenda, entre otras múltiples opciones. Para poner en marcha el proyecto, se realizará un profundo análisis del mercado, los posibles clientes potenciales y al sector a quien será dirigido nuestro proyecto. Posteriormente se desarrolló el Plan Estratégico, Plan de Operaciones, Plan de Marketing, Plan de Recursos Humanos, Plan de Responsabilidad Social Empresarial y Plan Financiero. En cada una de estas áreas daremos a conocer los objetivos y las estrategias que se deseen lograr en los primeros tres años. / This document will present the project of an application that will provide digital business cards for people over 18 years of age, whose study was carried out in Metropolitan Lima. This study yielded an unsatisfied demand because there is no application in which they can register their data, such as a business card, and make their contact known to potential customers. Due to this, the KITCard business idea was born, which consists of providing digital business cards to people who want to expand their network of contacts, also this card will not only be able to publicize the contact, but will be able to message, see the location of the workplace of your contact, see the agenda, among many other options. To launch the project, an in-depth analysis of the market, potential clients and the sector to which our project will be directed will be carried out. Subsequently, the Strategic Plan, Operations Plan, Marketing Plan, Human Resources Plan, Corporate Social Responsibility Plan and Financial Plan were developed. In each of these areas we will announce the objectives and strategies that you want to achieve in the first three years. / Trabajo de investigación

En el presente documento se presentará el proyecto de una aplicación que brindará tarjetas de presentación digital para personas mayores de 18 años, cuyo estudio se realizó en Lima Metropolitana. Dicho estudio arrojó una demanda insatisfecha debido a que no existe una aplicación en la cual puedan registrar sus datos, como una tarjeta de presentación, y dar a conocer a sus clientes potenciales su contacto. Debido a esto, nació la idea de negocio KITCard, el cual consiste en brindar tarjetas de presentación digital a personas de que deseen expandir su red de contactos networkers, además está tarjeta no solo podrá dar a conocer el contacto, sino podrá mensajear, ver la ubicación del centro laboral de su contacto, ver la agenda, entre otras múltiples opciones. Para poner en marcha el proyecto, se realizará un profundo análisis del mercado, los posibles clientes potenciales y al sector a quien será dirigido nuestro proyecto. Posteriormente se desarrolló el Plan Estratégico, Plan de Operaciones, Plan de Marketing, Plan de Recursos Humanos, Plan de Responsabilidad Social Empresarial y Plan Financiero. En cada una de estas áreas daremos a conocer los objetivos y las estrategias que se deseen lograr en los primeros tres años.

I dagens värld där digital och teknisk utveckling rör sig snabbt tvingas företagen att skapa dynamiska affärsmodeller anpassande efter dynamiska marknadsförutsättningar. Kunderna blir allt mer digitala, förväntar sig realtidstjänster och är mindre öppna för komplikationer. Linjerna mellan olika marknader som IT och telekom blir all mer oklara utvecklingen av ICT och IOT kommer att förändra vardagen för både B2B och B2C kunder. Denna utveckling påverkar olika marknader på olika sätt och i olika takt. Telekombranschen står inför en global utveckling där konkurrerande företag definierar sig som digitala tjänsteleverantörer samt skapar samarbeten och digitala marknadsplatser vilka erbjuder tjänster som sträcker sig utanför sitt klassiska affärsområde. Inför denna utveckling med nya digitala affärsstrategier och nya försäljningsstrategier är nyckeln att vara en del av den tekniska utvecklingen, dessutom vara en del av nästa generations telekomoperatörer. Möjligheten att ompositionera sig som digital tjänsteleverantören kommer med strategiska utmaningar och nuvarande organisationer måste utvärderas för att bilda en strategi angående hur man ska konkurrera och lyckas i den framtida marknad som uppstår. Detta har gjorts i form av en fallstudie som utförts inom en av de största teleoperatörerna i världen. Bolaget valt är en av ledarna erbjuder både mobila och fasta tjänster med en bred produktportfölj. Studien är dock koncentrerad till en division av bredband och digital-TV, men som studien visar blir förmågan att röra sig över gränserna allt viktigare. Den kvalitativa studien innebär empirisk forskning genom att intervjua hela kedjan av beslutstagare inom företaget. Resultaten tyder på att företaget i fråga visar incitament till att bli en digital tjänsteleverantör och att avancera i sin digitala försäljningsstrategi och digitala kommunikation mot både B2B och B2C kunder. Dock måste företaget att avancera i flera områden av betydelse för att bli en dynamisk digital tjänsteleverantör. Skapa digital kommunikation, förlänga värde-propositioner, skapa innovativa samarbeten samt investera mot ny kärnteknologi för att flytta bort från den prispressning som är associerad med dagens telekom marknad. Resultatet av studien har innebörd ur såväl teoretiskt som ett industriellt perspektiv. Ur en teoretisk synvinkel, bidrar resultaten till befintlig forskning inom hur digitaliseringen påverkar traditionella affärsmodeller och hur bolag bör omformas efter alltmer digitala marknader och kunder. Ur industriell synpunkt bidrar studien med interna och externa faktorer i hur man ska hantera den allt mer digitala telekommarknaden samt viktigaste förbättringsområden. / In today’s world the digital and technological development are moving fast forcing companies to create dynamic business models following the new incentives in the market. Customers are becoming increasingly digital, expecting real time services and are less open towards complications. The walls between different markets such as IT and telecom are becoming increasingly unclear. The development of ICT and IOT will change the everyday life for both B2B and B2C customers. This development is affecting different markets in different ways and in different pace. The telecom industry is facing a global development where competing companies are rebranding and repositioning themselves as digital service providers creating collaborations offering services stretching outside of their classical business area. Facing this development, a new digital business strategy and a new sales strategy is key to be part of the technological evolution, furthermore to be part of the next generation telecom operators. The opportunity as moving toward a position becoming a digital service provider is a strategic shift and current organizations need to be evaluated in order to form a strategy regarding how to compete and succeed in the market. This has been done in a shape of a case study performed in one of the biggest telecom operators in the world. The company chosen is one of the leaders providing both reliable and secure services with a broad product portfolio. The study, however, is concentrated towards the division of broadband and digital TV, but as the study proves, the ability to move across boundaries is becoming increasingly important. The qualitative study involves empirical research interviewing the entire chain of decision makers within the company. The results indicate that the company in question shows incentive into become a digital service provider and to advance in their digital sales strategy and digital communication towards both B2B and B2C customers. However, the company needs to advance in several crucial areas of importance to become a dynamic digital service provider. Create digital communication, extend VPs, create innovative collaborations, capex toward new core technology to move away from the price pressing business of providing a commodity. The findings of the study have implication in both theoretical and an industrial perspective. From a theoretical point of view, the findings contribute to existing research on how digitalisation affects traditional business models and how to reshape the company after increasingly digital markets and customers. From an industrial point of view, the study contributes with internal and external factors in how to address the increasingly digital market with the main areas of improvement

The disruptive nature of innovations and technological advancements present potentially huge benefits, however, it is critical to take caution because they also come with challenges. This author holds fast to the school of thought which suggests that every organisation or society should properly evaluate innovations and their attendant challenges from a strategic perspective, before adopting them, or else could get blindsided by the after effects. Big Data is one of such innovations, currently trending within industry and academia. The instinctive nature of Organizations compels them to constantly find new ways to stay ahead of the competition. It is for this reason, that some incoherencies exist in the field of big data. While on the one hand, we have some Organizations rushing into implementing Big Data Projects, we also have in possibly equal measure, many other organisations that remain sceptical and uncertain of the benefits of "Big Data" in general and are also concerned with the implementation costs. What this has done is, create a huge focus on the area of Big Data Implementation. Literature reveals a good number of challenges around Big Data project implementations. For example, most Big Data projects are either abandoned or do not hit their expected target. Unfortunately, most IS literature has focused on implementation methodologies that are primarily focused on the data, resources, Big Data infrastructures, algorithms etc. Rather than leaving the incoherent space that exists to remain, this research seeks to collapse the space and open opportunities to harness and expand knowledge. Consequently, the research takes a slightly different standpoint by approaching Big Data implementation from a Strategic Perspective. The author emphasises the fact that focus should be shifted from going straight into implementing Big Data projects to first implementing a Big Data Strategy for the Organization. Before implementation, this strategy step will create the value proposition and identify deliverables to justify the project. To this end, the researcher combines an Alignment theory, with Digital Business Strategy theory to create a Big Data Strategy Framework that Organisations could use to align their business strategy with the Big Data project. The Framework was tested in two case studies, and the study resulted in the generation of the strategic Big Data Goals for both case studies. This Big Data Strategy framework aided the organisation in identifying the potential value that could be obtained from their Big Data project. These Strategic Big Data Goals can now be implemented in Big data Projects.

Muitos estudos científicos avaliam a influência das capacidades de TI sobre a vantagem competitiva e sobre o desempenho da firma. Entretanto, percebe-se a existência de lacunas na literatura sobre capacidades de TI atreladas a alguns temas específicos. Nesse sentido, a comunidade científica carece de estudos que analisem especificamente a relação das capacidades de TI com a qualidade da informação e com a qualidade do serviço de informação, já que as atuais publicações tangenciam, mas não resolvem este dilema. Com o propósito de atender a esta demanda, a presente pesquisa investigou, em um ambiente de negócios digitais: a) como as capacidades de TI se relacionam com a qualidade da informação; b) como as capacidades de TI se relacionam com a qualidade do serviço de informação, e c) se existem outras capacidades ou recursos que, juntamente com as capacidades de TI, influenciam a qualidade de informação e a qualidade do serviço de informação. A fim de atender a esses objetivos, empregou-se o método de estudo de casos múltiplos e a técnica de análise de conteúdo temática. Para a coleta dos dados, utilizou-se uma triangulação das técnicas de entrevistas semiestruturadas e análise documental. A análise comparativa dos quatro casos realizados permitiu concluir que as capacidades de TI se relacionam com a qualidade da informação e com a qualidade do serviço de informação no contexto de negócios digitais, e que a intensidade desse relacionamento é maior para algumas dimensões específicas das capacidades de TI. Verificou-se, ainda, que existem outras capacidades ou recursos que, juntamente com as capacidades de TI, influenciam a qualidade de informação e a qualidade do serviço de informação, no contexto de negócios digitais. / Many studies have evaluated the influence of IT capabilities on competitive advantage and on firm performance. However, there are gaps in the literature about the IT capabilities topic related to some specifics elements. Thus, the scientific community needs studies that specifically analyze the relationship between IT capabilities, information quality and information service quality, since current publications just mention it, but do not solve it’s dilemma. In order to fill this gap, this research investigates, in an environment of digital business: a) how IT capabilities are related to information quality; b) how IT capabilities are related to information service quality, and c) if other capabilities or resources, beside IT capabilities, influence information quality and information service quality. For that, this research employs the multiple case study method and the technique of content analysis. To data collection, it was used the combination of semi-structured interviews and document analysis techniques. Then, a comparative analysis of four cases was conducted. As result, it was concluded that IT capabilities are related to information quality and to information service quality in the context of digital business. However, the intensity of this relationship is higher for some specifics dimensions of IT capabilities. It was also found that, in this context, there are other capabilities or resources that influence information quality and information service quality beside IT capabilities.

Muitos estudos científicos avaliam a influência das capacidades de TI sobre a vantagem competitiva e sobre o desempenho da firma. Entretanto, percebe-se a existência de lacunas na literatura sobre capacidades de TI atreladas a alguns temas específicos. Nesse sentido, a comunidade científica carece de estudos que analisem especificamente a relação das capacidades de TI com a qualidade da informação e com a qualidade do serviço de informação, já que as atuais publicações tangenciam, mas não resolvem este dilema. Com o propósito de atender a esta demanda, a presente pesquisa investigou, em um ambiente de negócios digitais: a) como as capacidades de TI se relacionam com a qualidade da informação; b) como as capacidades de TI se relacionam com a qualidade do serviço de informação, e c) se existem outras capacidades ou recursos que, juntamente com as capacidades de TI, influenciam a qualidade de informação e a qualidade do serviço de informação. A fim de atender a esses objetivos, empregou-se o método de estudo de casos múltiplos e a técnica de análise de conteúdo temática. Para a coleta dos dados, utilizou-se uma triangulação das técnicas de entrevistas semiestruturadas e análise documental. A análise comparativa dos quatro casos realizados permitiu concluir que as capacidades de TI se relacionam com a qualidade da informação e com a qualidade do serviço de informação no contexto de negócios digitais, e que a intensidade desse relacionamento é maior para algumas dimensões específicas das capacidades de TI. Verificou-se, ainda, que existem outras capacidades ou recursos que, juntamente com as capacidades de TI, influenciam a qualidade de informação e a qualidade do serviço de informação, no contexto de negócios digitais. / Many studies have evaluated the influence of IT capabilities on competitive advantage and on firm performance. However, there are gaps in the literature about the IT capabilities topic related to some specifics elements. Thus, the scientific community needs studies that specifically analyze the relationship between IT capabilities, information quality and information service quality, since current publications just mention it, but do not solve it’s dilemma. In order to fill this gap, this research investigates, in an environment of digital business: a) how IT capabilities are related to information quality; b) how IT capabilities are related to information service quality, and c) if other capabilities or resources, beside IT capabilities, influence information quality and information service quality. For that, this research employs the multiple case study method and the technique of content analysis. To data collection, it was used the combination of semi-structured interviews and document analysis techniques. Then, a comparative analysis of four cases was conducted. As result, it was concluded that IT capabilities are related to information quality and to information service quality in the context of digital business. However, the intensity of this relationship is higher for some specifics dimensions of IT capabilities. It was also found that, in this context, there are other capabilities or resources that influence information quality and information service quality beside IT capabilities.

Many  companies  are  struggling  to  navigate  in  the  rapidly  changing  environment  and uncertain time of the digital era. Previous research has been exploring the ongoing trend of digital transformation, as well as digital business strategies, but still there is little guidance for  practitioners  in  terms  of  concrete  frameworks  and  concepts  for  digital  business strategizing.  This  thesis  investigates  critical  factors  of  digital  business  strategizing  and contributes  by  developing  a  maturity  model  for  digital  business  strategizing.  The contribution  of  this  study  is  two  folded,  on  the  one  hand  it  provides  practitioners  a conceptual  artefact  in  order  to  analyze  their  challenges  in  the  new  landscape  of  digital transformation and on the other it gives valuable insights for researchers on the new rising phenomena of digital business strategies.

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Muitos estudos científicos avaliam a influência das capacidades de TI sobre a vantagem competitiva e sobre o desempenho da firma. Entretanto, percebe-se a existência de lacunas na literatura sobre capacidades de TI atreladas a alguns temas específicos. Nesse sentido, a comunidade científica carece de estudos que analisem especificamente a relação das capacidades de TI com a qualidade da informação e com a qualidade do serviço de informação, já que as atuais publicações tangenciam, mas não resolvem este dilema. Com o propósito de atender a esta demanda, a presente pesquisa investigou, em um ambiente de negócios digitais: a) como as capacidades de TI se relacionam com a qualidade da informação; b) como as capacidades de TI se relacionam com a qualidade do serviço de informação, e c) se existem outras capacidades ou recursos que, juntamente com as capacidades de TI, influenciam a qualidade de informação e a qualidade do serviço de informação. A fim de atender a esses objetivos, empregou-se o método de estudo de casos múltiplos e a técnica de análise de conteúdo temática. Para a coleta dos dados, utilizou-se uma triangulação das técnicas de entrevistas semiestruturadas e análise documental. A análise comparativa dos quatro casos realizados permitiu concluir que as capacidades de TI se relacionam com a qualidade da informação e com a qualidade do serviço de informação no contexto de negócios digitais, e que a intensidade desse relacionamento é maior para algumas dimensões específicas das capacidades de TI. Verificou-se, ainda, que existem outras capacidades ou recursos que, juntamente com as capacidades de TI, influenciam a qualidade de informação e a qualidade do serviço de informação, no contexto de negócios digitais. / Many studies have evaluated the influence of IT capabilities on competitive advantage and on firm performance. However, there are gaps in the literature about the IT capabilities topic related to some specifics elements. Thus, the scientific community needs studies that specifically analyze the relationship between IT capabilities, information quality and information service quality, since current publications just mention it, but do not solve it’s dilemma. In order to fill this gap, this research investigates, in an environment of digital business: a) how IT capabilities are related to information quality; b) how IT capabilities are related to information service quality, and c) if other capabilities or resources, beside IT capabilities, influence information quality and information service quality. For that, this research employs the multiple case study method and the technique of content analysis. To data collection, it was used the combination of semi-structured interviews and document analysis techniques. Then, a comparative analysis of four cases was conducted. As result, it was concluded that IT capabilities are related to information quality and to information service quality in the context of digital business. However, the intensity of this relationship is higher for some specifics dimensions of IT capabilities. It was also found that, in this context, there are other capabilities or resources that influence information quality and information service quality beside IT capabilities.