Thesis (M. Arch.)--Carleton University, 2001. / Includes bibliographical references (p. 130-137). Also available in electronic format on the Internet.

Thesis (M.A. in Communication) -- University of Dayton. / Title from PDF t.p. (viewed 06/22/10). Advisor: James Robinson. Includes bibliographical references (p. 50-57). Available online via the OhioLINK ETD Center.

Thesis (M.A. in Communication) -- University of Dayton. / Title from PDF t.p. (viewed 06/22/10). Advisor: James D. Robinson. Includes bibliographical references (p. 48-53). Available online via the OhioLINK ETD Center.

Thesis (Ph. D.)--Ohio State University, 2006. / Available online via OhioLINK's ETD Center; full text release delayed at author's request until 2007 Mar 8

Thesis (Ph. D.)--Ohio State University, 2005. / Available online via OhioLINK's ETD Center; full text release delayed at author's request until 2008 Nov 28

Recent developments in communications technology have transformed how social movements might mobilize, and how they can organize their activities. This thesis explores some of the geographical consequences of the use of digital media for political activism. It does this by focusing on the transnationalization of protests. The aim is to analyse how movements with different organizational structures and political scopes are affected by their use of digital media. This is done with a specific focus on how digital media use influences or enables transnational modes of organization and activism. The thesis comprises four different case studies where each study examines a social movement with a specific organizational structure. There are, however, also important similarities between the movements. In each study, somewhat different perspectives and methodological approaches are used. Some of the methods used are semi-structured interviews, content analysis of written data (retrieved from Facebook as well as Twitter), and social network analysis. The analysis indicates that digital media do have a role in the transnationalization of protest. This role, however, differs depending on what type of social movement one studies. The organizational structure of social movements, together with their specific forms of digital media use, influences how the transnationalization of protests and movements is articulated and formed. In cases where a social movement has a hierarchical organizational structure, there is less transnationalization, whereas in social movements with a more non-hierarchical organizational structure one sees more transnationalization. The thesis concludes that the transnationalization of protests is affected by social movements’ organizational structure. The more decentralized the social movement, the more vibrant the transnational public. In order to explain how transnational social movements, using digital media, can emerge in cases where geographical distances might make such coalitions unlikely, the thesis introduces the notion of affectual proximity. This concept helps us understand how transnational social movements, connecting actors from all over the world, can emerge through digital media.

Background: We certainly live in a digitalized world, most of the European countries will have at least half of their population being smartphone users. Marketers wants to use social media marketing as a way to both reach and interact with their consumers, in a fashion that has not been available before. Problem:        Consumers today are exposed to more marketing messages than ever, partly because that the consumers now are carrying around technology everywhere they go, but also because of the increase of popularity regarding the different social media platforms. Since the consumers’ presence on the digital media channels is high, the business firms have to keep up. This change has affected many firms in a different way and certainly the marketing agencies as well. Purpose:         The purpose of this thesis is to investigate the modern marketing landscape, in regards to digital marketing and the affects it has had on marketing agencies as well as the companies themselves. Method:         The study is exploratory and has an inductive approach using qualitative research in order to fulfill the purpose of the paper. Semi-structured interviews are chosen to gather the empirical data for the research. The semi-structured interviews are afterwards analyzed through a classical inductive data analysis. Conclusions: The perceptions of the changes in the marketing landscape is that the consumers are today demanding a two-way communication with firms through social media.  The most important marketing tools are within the digital world; the ecosystem of google but also advertising tools in Facebook. Most firms have noticed their customers’ demand about having the firms present online and have thereby adapted and gone online. The marketing agencies have adapted to the changes and specialized themselves online, rather than in traditional marketing. Many agencies have changed their name to “communication agencies” rather than “marketing/ advertising agencies”. Some firms do still seek professional help (marketing agencies) with applying the digital marketing, but most firms do it by themselves. The reasons behind it may differ from firm to firm. / Bakgrund:      Dagens samhälle är sannerligen digitaliserad, över hälften av befolkningen i majoriteten av de europeiska länderna kommer inom en framtid att vara smartphone-användare. Marknadsförare vill använda sig av social media i deras marknadsföring för att kunna nå samt interagera med sina kunder på ett sätt som inte har varit möjligt tidigare. Problem:        Dagens konsumenter är exponerade för mer marknadsföring än någonsin tidigare. Delvis på grund utav att dessa konsumenter ständigt bär med sig den teknologi som möjliggör denna marknadsföring. Detta beror även på den ökade populariteten runt olika sociala media plattformar. Ända sedan konsumenterna började med att använda digital media har detta ökat stadigt. Firmorna måste därför kämpa med att hålla tempot för att tillfredsställa marknaden. Denna förändring har påverkat flertalet firmor på olika sätt, även marknadsbyråer har påverkats av detta. Syfte:             Syftet med denna uppsats är att undersöka det moderna marknadsförings-landskapet, med fördjupning i digitala medier och dess effekt på marknadsförings-byråer och vanliga företag. Metod:           Denna undersökning är en explorativ studie och använder sig av en induktiv metod, där kvalitativ forskning har används för att uppfylla syftet. Intervjuerna som gjorts har varit semi-strukturerade, och denna data har analyserats med hjälp av en klassisk induktiv dataanalys. Slutsats:           De generella uppfattningarna gällande det aktuella marknadslandkapet är att dagens konsumenter kräver en två vägs kommuniké med firmorna genom sociala medier. Därför finner vi de viktigaste marknadsföringsinstrumenten i den digitala världen genom Googles ekosystem, men också genom de reklamverktyg som bland annat går att finna på Facebook. De flesta firmorna har lagt märke till konsumenternas nyfunna krav gällande att ha firmorna tillgängliga online och har därför anpassat sig till detta. Marknadsbyråerna har anpassat sig till förändringarna genom att specialisera sig på digital marknadsföring istället för traditionell marknadsföring. Många marknadsbyråer kallar sig numera för ”kommunikations-byråer” istället för att inkludera orden ”reklam” eller ”marknadsföring” i namnet. Vissa företag söker efter professionell hjälp, anledningarna varierar mellan varje specifik firma.

Submitted by Mayra Fernanda Ferreira (mayraunesp@yahoo.com.br) on 2018-10-19T03:47:44Z No. of bitstreams: 1 TESE MAYRA _REPOSITORIO.pdf: 21418687 bytes, checksum: 09e780b3b5df723e3c592aefbdcbd5c8 (MD5) / Approved for entry into archive by Lucilene Cordeiro da Silva Messias null (lubiblio@bauru.unesp.br) on 2018-10-19T12:12:27Z (GMT) No. of bitstreams: 1 ferreira_mf_dr_bauru.pdf: 21298017 bytes, checksum: 037035dd3fd551d350fea1df93525f01 (MD5) / Made available in DSpace on 2018-10-19T12:12:27Z (GMT). No. of bitstreams: 1 ferreira_mf_dr_bauru.pdf: 21298017 bytes, checksum: 037035dd3fd551d350fea1df93525f01 (MD5) Previous issue date: 2018-08-24 / Como garantir a expressividade infantil e seu potencial cidadão na mídia digital? Esta é uma das questões norteadoras desta pesquisa que visa investigar a participação das crianças na mídia digital, considerando as mediações e as interações de modo a assegurar seu direito à liberdade de expressão, conforme postula a ONU (1989). A partir das potencialidades interativas e participativas da Internet e dos usos e das apropriações das tecnologias digitais pelo público infantil, discutidos neste estudo, é importante que as crianças assumam seu protagonismo nos espaços digitais de modo que estes atuem para favorecer a livre expressividade, a criatividade, a criticidade e a coautoria infantis. Tendo em vista o conceito de Comunicação Participativa e o método do Cassete Fórum, do pesquisador Mario Kaplún, a proposta desta pesquisa, embasada metodologicamente na pesquisa-ação, destaca as crianças como sujeitos, e não meros consumidores digitais, a fim de que elas apresentem seus interesses e suas utilizações de mídia e ferramentas digitais, construindo, assim, um panorama sociocultural desta geração da infância. Têm-se como sujeitos participantes crianças de nove a 11 anos de escolas públicas municipais da cidade de Bauru, selecionadas por meio de um diagnóstico do perfil on-line, tendo como base o questionário do Comitê Gestor da Internet no Brasil. A partir da adaptação do método cassete-fórum para o meio digital, as crianças em grupos foram convidadas a debater a temática dos direitos da criança na Internet a fim de subsidiar questões sobre riscos, oportunidades, direitos e expressividade on-line à infância conectada. Esta pesquisa mostra que, embora haja interesse em plataformas interativas, não há garantia de efetiva interação, ao passo que é necessária a atuação conjunta de agentes de socialização da infância, tendo como foco as literacias midiáticas, para oportunizar espaços de participação e, consequentemente, de protagonismo cidadãos às crianças. Considerando essa potencialidade, o estudo apresenta diretrizes de modo propositivo às crianças, à família, à escola e à mídia, previamente avaliadas positivamente por sujeitos participantes desta pesquisa, visando à valorização da criança como sujeito comunicativo e cidadão crítico. Desse modo, é possível assegurar a cidadania desde a infância. / How guarantee children's expressivity and their potential as citizens in digital media? This is one of the guiding questions of this research that aims to investigate children's participation in digital media, considering mediations and interactions in order to ensure their right to freedom of expression, as postulated by UN (1989). From Internet interactive and participatory potentialities and the uses and appropriations of digital technologies by children, discussed in this study, it is important that children take their protagonism in digital spaces, so they can function for promoting children’s free expression, creativity, criticism and infancy co-authorship. Considering the concept of Participatory Communication and Cassete Forum method, developed by Mario Kaplún, this research proposal, methodologically based on action-research, is to highlight children as subjects, not as mere digital consumers, with ability to present their own interests and their use of digital media and tools, building a sociocultural panorama of this infant generation. The participants were children with age between nine and eleven years old who studies in city public schools in Bauru, selected through a diagnosis of their online profile, based in Brazilian Comitê Gestor da Internet (Internet Steering Committee) questionnaire. From the adaptation of Cassete Forum method to digital environment, children were divided in groups and invited to discuss themes about children's rights on the Internet to contribute with questions about online risks, opportunities, rights and expressivity to connected children. This research shows that, although there is interest in interactive platforms, there is no guarantee of effective interaction, whereas it is necessary the joint action of childhood socializing agents, focusing on media literacies, to provide opportunities for children participation and, consequently, their protagonism as citizenship. Considering theses potentialities, this study proposes guidelines to children, family, school and media, which was previously evaluated positively by the subjects who participated in this research, that aims to value child as a communicative subject and a critical citizen. In this way, it is possible to ensure citizenship from an early age.

This thesis examines how routine social media use shapes political participation in Britain. Since the turn of the century, many commentators have argued that political activism has been compromised by “slacktivism,” a pejorative term that refers to supposedly inauthentic, low-threshold forms of political engagement online, such as signing an e-petition or “liking” a Facebook page. In contrast, this thesis establishes a new theoretical approach—the continuum of participation model—which illuminates what happens before political action occurs. This is explored in three interrelated contexts, using three different research methods: an ethnography of the political movement, 38 Degrees; an analysis of a corpus of individually-completed self-reflective media engagement diaries; and a series of laboratory experiments that were designed to replicate environments in which slacktivism is said to occur. I argue that Facebook and Twitter create new opportunities for cognitive engagement, discursive participation, and political mobilisation. 38 Degrees uses social media to support engagement repertoires that blend online and offline tactics. This organisational management of digital micro-activism provides participatory shortcuts, enabling large numbers of grassroots members to shape campaign strategy. But, in contrast to both advocates and critics of online participation, I find no evidence of a widespread, one-size-fits-all, self-expressive logic. Instead, I argue that we ought to think in terms of a typology of citizen roles in social media environments. Civic instigators and contributors engage in digital micro-activism by way of refining their political identity. Listeners use social media to consume political information but refrain from public forms of expression and instead take to private spaces for political discussion. When listeners do act it is not effortless, but carefully considered. Experiments show that these roles derive from pre-established personal preferences, rather than the stylistic presentation of information or visible indicators of the popularity of an information source. Overall, this study argues that slacktivism is inadequate and flawed as means of capturing the essence of contemporary political action. Social networking sites offer an important space for democratic engagement in the milieu of everyday life.

Orientador: Maria da Graça Mello Magnoni / Banca: Denise Aparecida Correa / Banca: Luiz Gonzaga Junior / Resumo: Os diferentes meios de comunicação veiculam inúmeras notícias que permeiam o cotidiano dos jovens e, não raro, presenciamos no cotidiano escolar comentários e discussões sobre variadas notícias. Pensando a escola como instituição que deve garantir a aquisição dos instrumentos que possibilitam o acesso ao saber elaborado, à ciência e o necessário interesse e envolvimento dos educandos no próprio processo educativo, o cotidiano, o conhecimento empírico, factual e a aparência foram considerados e tratados como ponto de partida para a reflexão aprofundada do contexto e da leitura que fazem os educandos acerca dos fatos e das situações apresentadas pelas mídias. Tomando o "mundo" e a "leitura do mundo" realizadas pelos educandos a partir dos discursos midiaticamente construídos e propagados, planejamos e desenvolvemos uma prática pedagógica na Educação Física escolar voltada à elaboração do pensamento crítico e autônomo. Na intenção de favorecer processos de ensino e aprendizagem significativos, buscamos refletir e fundamentar uma prática pedagógica inspirada na Pedagogia Dialógica de Paulo Freire, na intenção de provocar uma criticidade nos jovens diante das mensagens disponibilizadas, impostas pela mídia, analisando mensagens midiáticas e provocando questionamentos cotidianamente através das aulas de Educação Física e de relatar as experiências de ensinar e de aprender Educação Física na escola através de recursos midiáticos e tecnológicos, pautadas em uma prática pedagógica dia... (Resumo completo, clicar acesso eletrônico abaixo) / Abstract: The different media convey numerous news that permeate the daily lives of young people and, often, we witness in the school everyday comments and discussions on various news. Thinking about the school as an institution that must guarantee the acquisition of the instruments that allow access to elaborate knowledge, science and the necessary interest and involvement of learners in the educational process itself, daily life, empirical, factual knowledge and appearance were considered and treated as a starting point for the in-depth reflection of the context and the reading of the students about the facts and situations presented by the media. Taking the "world" and the "reading of the world" carried out by the students from the mediatically constructed and propagated discourses, we plan and develop a pedagogical practice in School Physical Education aimed at the elaboration of critical and autonomous thinking. In an attempt to favor meaningful teaching and learning processes, we seek to reflect and to base a pedagogical practice inspired by Paulo Freire's Dialogical Pedagogy, with the intention of provoking a criticality in the youths in the face of the messages made available by the media, analyzing media messages and provoking daily questions through the Physical Education classes and to report the experiences of teaching and learning Physical Education in the school through media and technological resources, based on a pedagogical practice. The bibliographic research was cons... (Complete abstract click electronic access below) / Mestre