Global ETD Search

1	Snabba cash - hur snabblåneföretag kommunicerar på webben / Cash in a moment - how short term lenders communicate on the Internet Skogebrandt, Anders January 2015 (has links) Short-term loan lenders have been criticized for their fees and aggressive marketing but in spite ofnegative attention in media we have a significant number of short-term loan lenders in Sweden. This study examines communicative strategies of short-term lenders online, focusing on verbal languageand pictures. The method is a combination of discoursetheory and semiotic theory. The empiricalmaterial consists of selected parts from five corporate websites. Words as “quickly and simple”permeates the entire material. It can almost be regarded as a corporate trademark and business concept.The concept of "quick and simple" includes a radical approach to credit assessment and credit historywhich is also used to position themselves against traditional banks. Customers are portrayed asunlucky figures with urgent bills and a salary that is not enough. It is emphasized that the loan is smalland therefore should not be linked with security, credit review by the UC or non-payment records.Loan application is a rapid process in three steps which are completed within minutes. The customer isoffered to assume certain identities which includes positions of disadvantage and innocence.A common denominator is responsibility, which the customer is disclaimed from. Possible conflictsoccurs when identities collide with each other, such as when the customer is encouraged to think twicebut as soon as possible hit the button of the colorful loan offer on the website's front page. Companiesstrives to maintain a certain "story" about themselves, the customers and the loans. Some signs areconnected and some excluded to create clarity in the discourse. short term loan payday loan discoursetheory semiotics Snabblån smslån diskursteori semiotik Media and Communications Medie- och kommunikationsvetenskap
2	I Staffan Wermes skugga : I maktens korridorer med en hegemonisk kommunstyrelseordförande Pettersson, Marcus January 2008 (has links) <p>In this essay I try to find out how the local political climate in the Swedish Municipal Örebro looks like through the eyes of Michel Foucault. I’ve been focusing on the concept power, knowledge and politic. I’ve been applying the discourse theory on the study and the founder of that theory is Chantal Mouffe and Ernesto Laclau, the discoursetheory is a refinement of Foucaults thoughts about discourse. The object of study is the Mayor of Örebro, Staffan Werme and the position connected to that post. I’ve used the method “shadowing”, and I’ve been following the Mayor in every physical room that he appears in for nearly two weeks. The aim is too see which subject-position that the Mayor ascribes to in those different rooms, and also how the concept of power is used.</p> Michel Foucault discoursetheory Mayor Örebro Chantal Mouffe Ernesto Laclau shadowing power politic. Michel Foucault discoursetheory diskursteori Mayor kommunstyrelseordförande Örebro Chantal Mouffe Ernesto Laclau shadowing skuggning power makt politic politik. Political science Statsvetenskap
3	I Staffan Wermes skugga : I maktens korridorer med en hegemonisk kommunstyrelseordförande Pettersson, Marcus January 2008 (has links) In this essay I try to find out how the local political climate in the Swedish Municipal Örebro looks like through the eyes of Michel Foucault. I’ve been focusing on the concept power, knowledge and politic. I’ve been applying the discourse theory on the study and the founder of that theory is Chantal Mouffe and Ernesto Laclau, the discoursetheory is a refinement of Foucaults thoughts about discourse. The object of study is the Mayor of Örebro, Staffan Werme and the position connected to that post. I’ve used the method “shadowing”, and I’ve been following the Mayor in every physical room that he appears in for nearly two weeks. The aim is too see which subject-position that the Mayor ascribes to in those different rooms, and also how the concept of power is used. Michel Foucault discoursetheory Mayor Örebro Chantal Mouffe Ernesto Laclau shadowing power politic. Michel Foucault discoursetheory diskursteori Mayor kommunstyrelseordförande Örebro Chantal Mouffe Ernesto Laclau shadowing skuggning power makt politic politik.

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