The diploma thesis combines the theoretical concepts of postmodernism and biopower, that are subsequently applied to the particular issue of covering Muslim women living in the Czech Republic. This problem includes the religious, gender, media, social and philosophical level. Each of them is supported by key authors who are experts in this issue. Michel Foucault's concept of biopower, that covers both social and individual bodies through power discourse, interferes with the clothing, that gender attribute, like the Muslim veil, is based on the ideas of Judith Butler. The priority is the ambivalent conception by Jean-François Lyotard, as a kind of conflict, the outlet of which is pluralistic debate. The aim of the thesis is to find a tolerant solution of the current erratic situation in the collision of European and Middle Eastern cultures in the Czech Republic, like wearing the Muslim veil, as the expression of Islam in public with applying Lyotard's demanding ethics of accepting pluralism as an alterity. Key words: postmodern, contradiction, biopower, Muslim veil, media discourse, gender, plurality

This diploma thesis contributes to sustainable transport in Prague. It analyses media texts from six selected Czech printed newspapers (Blesk, Mladá fronta Dnes, Pražský deník, Metro, Hospodářské noviny, Právo) by using the theoretical and methodological strategy of critical discourse analysis by Norman Fairclough. These texts were found through media database Anopress IT by using keywords about sustainable transport in the capital city of Prague in years 2010 till 2018. This thesis is divided into four main parts. The theoretical part is dedicated to the terms of mobility management, the social construction of reality and discourse. The methodological part is focusing on discourse analysis, critical discourse analysis and the approach by Norman Fairclough. The analysis identified five topics in the discourse of sustainable transport in Prague - electromobility, public transport, foot traffic, urban cycling, and Sustainable Mobility Plan. Sustainable mobility in Prague is presented in a context of the polluted environment which should be solved by "ecologically, environment- friendly, clean". The most media texts were dedicated to public transport and electromobility. Just one text was about foot traffic as a sustainable type of mobility. Participants were mostly from Prague city hall, however, not...

The diploma thesis deals with the characteristics of the discourse of selected Czech food blogs. On the one hand the food blogs, which are considered here as part of the media content, have common features with other culinary discourses, on the other hand they have their specifics, which are given mainly by their multimodal nature. The theoretical part therefore introduces the culinary discourse, as well as the phenomenon of blogging, which was made possible with the advent of the Internet and web services. The thesis then presents a brief food blogs history and previous foreign research, that dealt with the characteristics of the food blogs language. Qualitative analysis of discourse, which was used for the food blogs analysis in the research part of the thesis, focuses on common language and formal features of food blogs, discourses of individual authors and the most common topics that food blogs contain. The research material was selected based on the results of the last year of the Food blog roku competition. These are contributions from three popular Czech food blogs, which were published on blogs in the first half of 2019. These contributions were subjected to an in-depth analysis, the results of which are subsequently presented in the thesis.

(in English): This work deals with the representation of the SDG in political party programs for elections to the Chamber of Deputies of the Czech Republic in 2013 and 2017. Specifically, the parties are ANO, Civic Democratic Party, Pirate Party, Communist Party of Bohemia and Moravia and Czech Social Democratic Party. In the theoretical part, through the Agenda theory, was discussed the process of forming a political agenda at national and international level. Furthermore, the concept of sustainable development is explained, including the development it has undergone historically. Then the position of electoral programs in political discourse is described. After description of the method, ie the content analysis of election programmes follows by the chapter dedicated to the analysis, where are some of the partial decisions and results explained. In the penultimate chapter, the main findings on the occurence of topics contained in SDGs are interpreted and in conclussion there is discussion going on in which are results confronted with other researches engaged in sub topics of the analysis. The work is concluded by recommendations for further research and the limits of this work.

Title Discourse analysis of disinformation in Czech media during the 2019 European Parliament election Abstract The thesis focuses on the content of fake news websites in the Czech online environment during the 2019 European Parliament election. Using the method of discourse analysis, the author characterizes main features of the discourse consisting of content published by selected six fake news websites. The main goal of the thesis is to analyse the discourse of selected websites and to define the problematic aspects of disinformation websites for Czech society during the elections. The emphasis is put on the prevailing narratives and topics leading the discussion within these websites. Through deeper look into the narratives as well as the authors and main actors of the discourse, the author reveals ideologies and thoughts which fuel the fake news content. At the same time, the author examines the extent to which the discourse emphasized emotions and polarization by using the "us" and "them" narrative. Specific language techniques and manipulation tools are then analysed within broader context. Furthermore, using the methods of critical discursive analysis referring to the works of Norman Fairclough and Teun van Dijk, the thesis defines how the analysed discourse could influence power relations within...

This diploma thesis deals with the representation and categorisation of old age and elderly care and their changes in media discourse of daily newspaper Blesk. Theory focuses on definitions of elderly and description of seniors and practices of elderly care in the Czech Republic. It describes changes of old age discourse in connection with the development of social policy and expert knowledge. It describes the concepts of representation and categorisation and their possible impacts in the form of stigmatisation, stereotyping and ageism. It discusses media as resources of symbolic power, ideology and discourse and sets out media representation of elderly. Related empirical part is based on qualitative discourse analysis of articles from Blesk in years 2007 and 2011. It discusses the outcomes with respect to changes of discourse and representation, stereotypes and active old age. It distinguishes three types of senior representation - like normal, stigmatized and active. Thematic distribution and stigmatisation of elderly constructs symbolic subordination of elderly as a population category. Care is described only rarely and isn't offered as the solution of the elderly's frailty.

This thesis aims at identifying and analysing the basic discourses constructed around Russian Islam by both the Kremlin and the three leading Muslim organisations. Starting out from the largely poststructuralist premise that identity and policy are ontologically co-constitutive, the link between the two is explored in relation to three basic discourses and their articulation into two specific policies. The Russian Muslim Self is revealed to be discursively embraced by the Kremlin as part of Russian identity by emphasising the multinational nature of the latter, the cooperation between state and Muslim organisations against the common threat of extremism and the need for religiously defined moral values to be conferred on the younger generations. The identity produced by these discourses both articulates and is legitimised by policy and points to a constant renegotiation of how Russian Islam fits into the broader identity of the Russian state.

The present thesis introduces an analysis of a part of public corporate communication through which large international companies present a positive image of their brands, technologies, operations and, above all, their values vis-à-vis the issue of environmental protection. It would likely not provoke much dispute, shall it be stated that environmental protection has over the several past decades climbed to the top of the list of the world's priority agenda. Yet whether an ecological crisis is or is not a real threat, or whether the parties involved really do or do not take the proclaimed steps necessary for the improvement of the state of the natural environment, is not a matter of importance here. The important thing is that people (companies) are talking about the environment. In the context of a global ecological threat companies are on one hand pressured into accepting green responsibilities, on the other hand in building their green image they actively adopt certain aspects of green discourse and articulate their own environmental diagnoses and propose possible remedies. Using critical discourse analysis this thesis tries to uncover the ways of construction of corporate green responsibility discourse aiming to answer questions regarding the selection of discourse strategies and use of language,...

Marcela Navrátilová, The Transformation of the Heroism of Labour in the Era of Socialism Abstract: The term of heroism of labour, purpose of which, originally, was to praise the value of labour to the country, became over the time a mere phrase of political manipulation. The aim of this thesis is to analyze the discourse of the term as presented to the wide public by the daily newspaper Rude Pravo during the era of socialism. The framework of the study is based on comparison of four stages significant to the development of the socialism in Czechoslovakia: first of all, the early years of 1950's - the era of Stalinism and initial years of building the state-socialism, the second half of 1960's - also known as the period of the Thaw, thirdly, the normalization years of the 1970's and lastly, the second half of 1980's - the final years of the Communist era in Czechoslovakia. These four periods were used as a platform for comparing the change and the development of heroism of labour. The thesis constitutes of methodological preface introducing the method used in my research and a theoretical introduction explaining the key terms of labour and the discourse of socialism, and also, explaining the role of Rude Pravo in Czechoslovakia between the years 1948 - 1989. These two parts are followed by the analytical...

(English): The aim of the thesis is to analyse the discourse of exclusion of the Czech communism and the discoursive attempts to ban the communist party. It shall shed more light on its sources of thought as found in the Czech dissident movement, as well as on the conditions it has risen from after the Velvet revolution. We intend to point out that the two main concepts of the dissident thought are essential for the birth of the discourse - one is shaping it, while the other opposes. The influence of non-political discourses - such as legal or political discourse on the subject - are also given serious attention. Using the Critical Discourse Analysis toolbox of methods, we hope to enhance our knowledge about contradictory images of the Czech past that shape contradictory images of the communism as well.