El presente proyecto es una aplicación móvil dirigida a afrontar el problema de desperdicio orgánico por parte de cafeterías y pastelerías. En base a la investigación realizada en Lima Norte al NSE “C”, se detectó que esos negocios desechaban excedentes de producción no vendidos y que habían clientes deseosos de adquirir estos platos o postres a un precio reducido. Así mismo, se identificó que los usuarios tienen cada vez menos tiempo para acudir físicamente al negocio ya que prefieren priorizar sus actividades diarias. Por ello, deciden hacer sus pedidos vía online o por medio de aplicaciones en sus celulares. Por último, bajo esta tendencia mundial detectada de descarga online de aplicaciones y el uso creciente de smartphones por parte del nivel socioeconómico “C” se decidió desarrollar Cheap App la cual mostrará los productos de todos las cafeterías y pastelerías afiliadas en un radio cercano a la ubicación del usuario con ofertas y descuentos mínimo de 30% del precio original. Para poner en marcha este proyecto se hizo un análisis de la industria: consumidor, competidores y otros factores externos. Además, se desarrollaron los siguientes planes: Plan Estratégico, Plan de Operaciones, Plan de Marketing, Plan de Recursos Humanos y Responsabilidad Social Empresarial y el Plan Financiero. Los cuales contienen las acciones necesarias para la viabilidad de este proyecto. Como resultado, luego de una inversión inicial de S/. 69,382 en el 2019 se tendrá una utilidad neta de S/.50,231 para el 2022 , S/.90,728 para el 2023 y S/.148,540 para el 2024. / This project is a mobile application aimed at addressing the problem of organic waste by coffee shops and patisseries. Based on the research carried out in North Lima to the NSE “C”, it was detected that these businesses discarded surpluses of unsold production and that there were customers eager to acquire these dishes or desserts at a reduced price. Likewise, it was identified that users have less and less time to physically go to the business since they prefer to prioritize their daily activities. Therefore, they decide to place their orders online or through applications on their cell phones. Finally, under this worldwide trend of online application downloading and the increasing use of smartphones by the socioeconomic level "C" it was decided to develop Cheap App which will show the products of all the coffee shops and patisseries affiliated in a radius close to the User location with offers and discounts minimum of 30% of the original price. To launch this project an analysis of the industry was made: consumer, competitors and other external factors. In addition, the following plans were developed: Strategic Plan, Operations Plan, Marketing Plan, Human Resources Plan and Corporate Social Responsibility and the Financial Plan. Which contain the necessary actions for the viability of this project. As a result, after an initial investment of S /. 69,382 in 2019 there will be a net profit of S / .50,231 for 2022, S / .90,728 for 2023 and S / .148,540 for 2024. / Trabajo de investigación

Abstract  The purpose of this bachelor thesis is to deepen the understanding of the role of civil servants and officials within public management when implementing public policy as the One-Stop-shop solution of public service. Previous research states that there is no evident blueprint for implementing a One-Stop-shop, where all contact and task management is redirected to one entrance point. This is something that requires involvement of many actors from different divisions of the municipality and poses a great challenge for the executive civil servants. To achieve the thesis’ purpose, the study will apply qualitative methods and gather empirical materials through interviews with civil servants within Uppsala municipality who are responsible for the implementation of the Uppala One-Stop-shop. The material was analyzed through qualitative text analysis and the main findings were somewhat favourable and states that in this case cross-level communication, vertically and horizontally, within the municipality has been crucial to the success of implementation by minimizing the occurrence of common obstacles as well as overcoming obstacles. Lastly the results and analysis are discussed to indicate the strengths and weaknesses of this single case.

Purpose – The purpose of this paper is to determine if various measures of loyalty (satisfaction, continued patronage and share of wallet) converge or diverge. A related objective of the study is to examine the relative efficacies of merchandise quality, interaction quality, price and store environment in inducing store loyalty for two customer segments of a national automotive parts and accessories retailer in the USA. The two segments are the doityourself customers and the professional customers. Design/methodology/approach – Data for the study are collected via mail questionnaires. Usable responses are obtained from 17,034 customers. In operationalizing store loyalty, affective, conative and actionrelated measures are used. Findings – The results altogether suggest that merchandise quality is an effective predictor of loyalty but perhaps not as critical or dominant as interaction quality. Results also show that similar factors consistently exert like influence in generating loyalty for the two customer segments. Research limitations/implications – The efficacies of other antecedent variables (e.g. perceived value/value for money) as drivers of store loyalty should be examined. Also, it would be worthwhile to investigate the possible moderating role of demographic characteristics (e.g. gender) and situational characteristics (e.g. critical incident recovery) in attenuating the relationships between the antecedent variables and store loyalty. Practical implications – To reinforce loyalty among its both doityourself and professional customers, the focal retailer should continue to enhance the interaction skills of current and prospective employees via careful selection, training and motivation. Originality/value – The paper shows that the three measures of loyalty (satisfaction, continued patronage and share of wallet) converge. The strongest correlations are between affective and conative loyalty.

To attract visitors to stay and enjoy the rural landscapes and reduce out-migration to cities, there is a need to enhance practices and policies to boost rural community well-being. Community well-being is about residents' feeling of satisfaction with their local place with considering the social and physical environment, the services, and facilities regarding place attachment (Forjaz et al., 2011; McCrea et al., 2015). In this study, the extent to which farm shops as agriculture diversification strategies impact the community well-being in rural areas is investigated. Kalmar Län, the southern county in Sweden, is the chosen case study to learn more about the subject. For this research, eight interviews were conducted with farmers, and data were analyzed with thematic analysis.  Findings of this study indicate that farm shop owners' motivation to start and continue their activities is not limited to financial incentives, and there are other influential factors that encourage farmers to start and continue their farm shop businesses. Moreover, Farmers in Kalmar County are working as a network and feel connected with one other in varied ways. Furthermore, the direct impacts of farm shops on health and nature were expressed by farmers as well. According to the farmers, these shops impact society by providing spaces for social interaction, which is a critical performance of farm shops. And all these factors increase the feeling of attachment to the place for both farmers and visitors and motivate visitors to visit farm shops more often and encourage farmers to continue their activities in the rural area, and consequently enhance the well-being of community in the rural regions.

Online stores are becoming a natural part of our daily life, and more and more services and products are purchased through an online store. As e-commerce is growing, so is computer fraud, and trustworthiness is now an important topic in e-commerce. Exploring what components in an e-commerce experience, from a customer's point of view, that affect trust is therefore important. The web page can be equated to the look of a physical store, but a company needs to have other trust indicating elements in an online store since a consumer cannot touch the product or have an eye to eye dialog with the salesman. So, the question is How do you display things in an online store to appeal trust in the first impression of the shop and what other graphical factors matterswhen you want to appeal trust? Our definition of trust is taken from McKnight and Chervany and is defined as "the extent to which one party is willing to depend on the other party in a given situation with a feeling of relative security, even though negative consequences are possible". We also build our study on how different colors get people to react in a certain way and the importance of the first impression. To answer the question about how to appeal trust in an online shop, we sent out a form to students at KTH Royal Institute of Technology containing 31 images of online stores and asked them to answer the question "Does this web shop seem trustworthy to you?" on each of these images. When creating the various images with different designs we wanted to include designs that we thought were going to be perceived as trustworthy, and designs that we thought not. We could then change some aspects in those designs to see what works or not. The result shows that online stores that are deemed professional is the most trustworthy ones and we can conclude that intense colors are something to avoid, while having a certificate and providing contact information is something to recommend. / Butiker online blir en mer och mer naturlig del av våra dagliga liv och allt fler varor och tjänster köps idag via butiker online. Samtidigt som e-handeln växer så växer även datorrelaterade brott, och trygghet är nu ett viktigt ämne inom e-handeln. Att utforska vilka grafiska komponenter i en webbutik som inger trygghet ur en kunds synvinkel är därför viktigt. En hemsida kan likställas med hur en fysisk butik ser ut, men företagen behöver andra trygghetsindikerande element i en webbutik eftersom kunder inte kan röra vid produkter eller ha en dialog med en försäljare. Frågan är alltså "Hur visar du element som förmedlar trygghet vid ett första intryck av butiken och vad för grafiska faktorer spelar roll om du vill förmedla en trygghetskänsla?". Vår definition av trygghet kommer från McKnight och Chervany och definieras som "Den utsträckning en part är villig att bero av en annan part i en given situation med en känsla av relativ säkerhet, även om negativa konsekvenser är möjliga". Vi har också grundat vår studie i hur olika färger får människor att reagera på ett visst sätt vid ett första intryck. För att svara på frågan hur man kan tillämpa trygghet i en webbutik så skickade vi ut en enkät till studenter vid Kungliga Tekniska Högskolan innehållandes 31 bilder på webbutiker och ställde frågan "Känns denna webbutik trygg för dig" efter varje bild. När dessa bilder gjordes ville vi inkludera design vi trodde skulle upplevas som trygg och design vi inte trodde skulle kännas trygg. Vi kunde sedan ändra element i dessa för att se vad som fungerade och vad som inte fungerade. Resultaten visar att webbutiker som verkar professionella är de tryggaste och vi kan dra slutsatsen att mätta färger är något att undvika medan att ha ett certifikat och ha kontaktinformation är något att rekommendera.

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Master of Science

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Thesis (M. Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2006 xiii, 153 leaves / Many people have used the term “charity shop” without having a clear understanding of it, even although there are numerous articles and a previous research survey about charity shops in the UK, Canada and Australia. It seems that no research has been done in South Africa on this particular topic. Also, the confusion that surrounds consumer perceptions of charity shops highlights the need for marketers to conduct more research on this particular area. The following study was conducted within the South African marketplace, specifically in four Durban areas, using quantitative research methods. The main objective of the research was to determine consumer perceptions of charity shops in the Durban area and the factors influencing these perceptions.